Conspicuous Consumption and its Influencing Factors: A Questionnaire Development Report

This report discusses the behavior of consumers towards purchasing goods and services through conspicuous consumption. It examines the factors that influence conspicuous consumption, such as interest, age, gender, experience, and education of consumers. The report includes a questionnaire with open-ended and close-ended questions for collecting the responses of the specified consumers with respect to the conspicuous shopping. The targeted consumers are wealthy in nature. The report also outlines the steps taken in the survey through the questionnaire.

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Running Head: BUSINESS RESEARCH METHODOLOGY
BRIEF REPORT ON QUESTIONNAIRE DEVELOPMENT

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Table of Contents
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................3
Structure of the Questionnaire.....................................................................................................................4
Step in Questionnaire Designing Procedure................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7
Appendix.....................................................................................................................................................8

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Introduction
Conspicuous consumption is an illustration of consumer behavior is used by individuals of
different religions, social status, races, and ages. It is the type of shopping behavior by which
consumers could buy products and service on basis of the social and economic situation
(Vaioleti, 2016). In the current era, social success is determined by a number of consumers who
are inspired towards the goods and services. This research concentrates on inspiring components
that affects conspicuous consumption with respect to cultural values, socio-demographic
characteristics, and shopping motivation.
Literature Review
In the current era, consumers want to concentrate on social economic classes. To accomplish
their aim and objectives, they generally determine activities that could be effective for easily
inspiring others. Conspicuous consumption could be an illustration of the different type of
behavior with respect to the consumer any goods and services. The researcher has developed an
interest in discovering different kinds of the trait. In addition, it is also analyzed that conspicuous
consumption is primarily characterized by considering the higher quality of goods and services
(Silverman, ed., 2016). It is also addressed that the race of an individual could directly influence
the conspicuous consumption. In addition, it is also found that consumer characteristics could be
effective in attracting the purchasing behavior of the consumers. In addition, it is also examined
that age is also another factor that could influence the shopping behavior of the consumers.
Further, it is examined that women give more preference to fun on shopping as compared with
men hence it is evaluated that gender could directly influence the behavior of shopping.
Moreover, it is also addressed that the organization could concentrate on certain factors make a
reliable decision with respect to the current research matter (Ledford and Gast, 2018).

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Structure of the Questionnaire
Conspicuous Consumption of the consumers demonstrates their prestige and luxury level. In the
recent time, this type of shopping behavior becomes very famous for the common as well as
wealthy and economic people. This study was based on certain factors like socio-demographic
characteristics, cultural beliefs, shopping inspiration, and consumer decision to involve in
conspicuous shopping. This questionnaire was created as the technique for collecting information
from the specified customers (Humphries, 2017). In this survey, wealthy consumers were
selected as the research participants for collecting reliable information with respect to the
conspicuous consumption.
In addition, it is also addressed that the questionnaire is a combination of three chapters that
consider open-ended as well as close-ended questions for collecting the responses of the
specified consumers with respect to the conspicuous shopping. Moreover, it is also addressed
that the first chapter considers the information of respondents about their shopping experience.
This data supports to understand frequency and places in which consumers buy their products
and services. Moreover, place of shopping is another method that leads to obtaining the feasible
outcome be collecting the research candidates opinions and views. In this section, the researcher
asks to research candidates about the relationship between prestigious and the products and
services that they want to purchase (Walliman, 2017). Moreover, research candidates motivate
their consumers in purchasing luxurious products and services. Finally, this chapter basically
relies on the collection of the views and opinions with respect to the conspicuous shopping. In
the second section, the researcher has considered both open-ended and close-ended questions.
The open-ended questions are used to collect the subjective responses towards the research
matter. Furthermore, in this questionnaire, the organization could express their experience about

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research issue. In addition, it is also analyzed that Likert scale is used by the research scholar to
collect the opinion of research candidates towards the research matter. The researcher was asked
multiple choice questions to their research candidates and get reliable outcome (Alvesson and
Sköldberg, 2017).
Finally, section 3 of this part demonstrates the demographic information of the research
candidates. It considers many components like physical address, religion, race, phone number,
name, gender, and age. The research candidates fill the blanks on the basis of their responses. In
addition, it is also examined that demographic information could be effective for making a
personal relationship with them. It could also be effective for obtaining the feasible information
about the conspicuous consumption. In this, the researcher gives their personal information such
as name, telephone number, gender, and address as it could be maintained by the researcher to
make a reliable relationship with their research participants.
Step in Questionnaire Designing Procedure
We have used certain steps in the survey through a questionnaire. Initially, we decided research
issues and objectives of the survey through a questionnaire. In this questionnaire, issues were to
identify how cultural values, socio-demographic characteristics, and shopping inspiration affect
consumer sections on the conspicuous shopping. In addition, it is also analyzed that the targeted
consumers are wealthy in nature (Af Wåhlberg, 2017). Finally, we select that a specific process
in the survey through a questionnaire. In this questionnaire, the researcher introduces the
research candidates in the context of research objectives. In addition, it is also examined that the
researcher asks to the researcher about their personal information about the research participants
to make a positive relationship. Further, the confidentiality and personal information of the
research candidates will be secure by the researcher to conduct their research in a systematic

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manner. Initially, the researcher asked to the research candidates about the conspicuous
consumption for collecting the opinion of the research candidates. The Likert scale of the
questionnaire method is practiced by the research candidates. Moreover, the questionnaire is
collected by collecting the data about conspicuous shopping behavior. The wealthy people are
selected by consumers for collecting the information about conspicuous shopping. The
researcher asked questions about gender, age, race, and their interest (Wiek, and Lang, 2016).
Conclusion
With respect to the above interpretation, it can be concluded that conspicuous consumption
demonstrates the behavior of consumers towards purchasing of any goods and services. It can
also be summarized that conspicuous consumption could be influence by many factors like
interest, age, gender, experience, and education of consumers. It can also be illustrated that
organization should use many techniques to eliminate issues of consumer buying behavior.

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References
Af Wåhlberg, A., 2017. Driver behavior and accident research methodology: unresolved
problems. CRC Press.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Routledge.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Silverman, D. ed., 2016. Qualitative research. Sage.
Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific
research. Waikato Journal of Education, 12(1), pp. 1-18.
Walliman, N., 2017. Research methods: The basics. Routledge.
Wiek, A., and Lang, D.J., 2016. Transformational sustainability research methodology.
In Sustainability Science (pp. 31-41). Springer, Dordrecht.

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Appendix
FACTORS INFLUENCING CONSPICUOUS CONSUMPTION
Questionnaire
The questionnaire incorporates different sections. Kindly provide respond to all questions in each
section.
Section 1
Kindly tick on one of following options:
1. Where do you purchase?
 Through superior shopping malls…………………………………..
 Through retail stores……………………………………………………………
 I make orders online for home delivery………………………………
 In executive stores……………………………………………………….
 Other (s). Specify………………………………………………………..
2. When did you buy last?
 One month ago……………………………..
 One year ago…………………………..
 One week ago………………………………..
 Other…………………………………………
3. What was the most prominent item(s) you went shopping in spite of other products?
 A new phone……………………………..
 Modern branded car……………………
 A comfortable watch………………………
 Exclusive jewelry…………………………….

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 Other (s)…………………………………………
Specify……………………………………….
4. What was your impetus for shopping the product (s) in question (2) above?
 I desired an innovative brand as compared to the one I had at
household…………………………..
 All my contacts have it. I had to get it
too………………………………………………
 I desire to look rich, so I had to authorization on
it…………………………………………..
 I belong to the high social status family. Hence, I had to shop it just to feel share
and parcel of my
family……………………………………………………………………..
 Other (s)
……………………………………………………………………………………
……….
5. Have you ever shop an expensive product (s) just to make feel bad for your friends or
competitors? If yes, what was it?
 Yes…………………………….Item (s)
………………………………………………………………………..
 No…………………………………………………………………………………
…………………………………
6. Please mention what conspicuous consumption is? Provide a brief description of your
views about it. (Is it good or bad?)

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………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………….
Section 2
(Please indicate to what extent you agree with the following statements where 1
indicates the (Strongly agree) and 5 demonstrates the (Strongly disagree).
7. I love shopping for high-quality products that only some people can have enough
money………………………………………………………..
8. I cannot shop for another brand of products instead of designer
…………………………………………………………..
9. My dad used to shop me luxurious things when I was growing up. I still endure the same
movement………………………………………………………………………………..
10. I am a well-known celebrity. How can I go buying for low-quality brands?
………………………………………………………………………....
11. Individuals of my competition are frequently related to impressive things. I usually shop
for them to validate loyalty to my
battle…………………………………………………………..
12. I only shop comfortable things to pull the attention of
people………………………………………………….
a. I strongly agree

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b. I agree
c. I am neutral
d. I disagree
e. I strongly disagree
(Please specify the most appropriate option)
13. How does it sense when people perceive you walking around with exclusive brands of
products?
 Very exciting…………………………………..
 Somewhat exciting……………………………..
 Exciting………………………………………….
 Somewhat boring……………………………….
 Very boring………………………………………..
14. In what age group did you build an interest in shopping for expensive things?
 5 to 10 years……………………………….
 11 to 20 years……………………………..
 21 to 30 years……………………………..
 31 to 40 years………………………………..
 41 and above………………………………….
15. How do you feel when you appreciate an exclusive and comfortable product yet you have
not enough money for it then?
 Very frustrated………………………………………………..
 Somehow frustrated………………………………………….
 Frustrated………………………………………………………..

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 Somehow pleased………………………………………………
 Very pleased……………………………………………………………
Section 3
(Please provide your demographic data in following spaces)
 Name (optional):
………………………………………………………………………………………
…
 Gender:
 Male…………………………….
 Female…………………………..
 Age
group………………………………………………………………………………
………………
 Race…………………………………………..,
 Phone number (optional)
…………………………………………………………………………..
 Physical address (optional)
……………………………………………………………………………
 We really appreciate you for spending your time to share your
opinions, experiences, and routines on shopping. Thank you so much.

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