Conspicuous Consumption and its Influencing Factors: A Questionnaire Development Report

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Running Head: BUSINESS RESEARCH METHODOLOGY
BRIEF REPORT ON QUESTIONNAIRE DEVELOPMENT

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BUSINESS RESEARCH METHODOLOGY
Table of Contents
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................3
Structure of the Questionnaire.....................................................................................................................4
Step in Questionnaire Designing Procedure................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7
Appendix.....................................................................................................................................................8

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BUSINESS RESEARCH METHODOLOGY
Introduction
Conspicuous consumption is an illustration of consumer behavior is used by individuals of
different religions, social status, races, and ages. It is the type of shopping behavior by which
consumers could buy products and service on basis of the social and economic situation
(Vaioleti, 2016). In the current era, social success is determined by a number of consumers who
are inspired towards the goods and services. This research concentrates on inspiring components
that affects conspicuous consumption with respect to cultural values, socio-demographic
characteristics, and shopping motivation.
Literature Review
In the current era, consumers want to concentrate on social economic classes. To accomplish
their aim and objectives, they generally determine activities that could be effective for easily
inspiring others. Conspicuous consumption could be an illustration of the different type of
behavior with respect to the consumer any goods and services. The researcher has developed an
interest in discovering different kinds of the trait. In addition, it is also analyzed that conspicuous
consumption is primarily characterized by considering the higher quality of goods and services
(Silverman, ed., 2016). It is also addressed that the race of an individual could directly influence
the conspicuous consumption. In addition, it is also found that consumer characteristics could be
effective in attracting the purchasing behavior of the consumers. In addition, it is also examined
that age is also another factor that could influence the shopping behavior of the consumers.
Further, it is examined that women give more preference to fun on shopping as compared with
men hence it is evaluated that gender could directly influence the behavior of shopping.
Moreover, it is also addressed that the organization could concentrate on certain factors make a
reliable decision with respect to the current research matter (Ledford and Gast, 2018).

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BUSINESS RESEARCH METHODOLOGY
Structure of the Questionnaire
Conspicuous Consumption of the consumers demonstrates their prestige and luxury level. In the
recent time, this type of shopping behavior becomes very famous for the common as well as
wealthy and economic people. This study was based on certain factors like socio-demographic
characteristics, cultural beliefs, shopping inspiration, and consumer decision to involve in
conspicuous shopping. This questionnaire was created as the technique for collecting information
from the specified customers (Humphries, 2017). In this survey, wealthy consumers were
selected as the research participants for collecting reliable information with respect to the
conspicuous consumption.
In addition, it is also addressed that the questionnaire is a combination of three chapters that
consider open-ended as well as close-ended questions for collecting the responses of the
specified consumers with respect to the conspicuous shopping. Moreover, it is also addressed
that the first chapter considers the information of respondents about their shopping experience.
This data supports to understand frequency and places in which consumers buy their products
and services. Moreover, place of shopping is another method that leads to obtaining the feasible
outcome be collecting the research candidates opinions and views. In this section, the researcher
asks to research candidates about the relationship between prestigious and the products and
services that they want to purchase (Walliman, 2017). Moreover, research candidates motivate
their consumers in purchasing luxurious products and services. Finally, this chapter basically
relies on the collection of the views and opinions with respect to the conspicuous shopping. In
the second section, the researcher has considered both open-ended and close-ended questions.
The open-ended questions are used to collect the subjective responses towards the research
matter. Furthermore, in this questionnaire, the organization could express their experience about