logo

Consumer Behaviour and Insight Assignment - Farmfoods Ltd

8 Pages2020 Words290 Views
   

Added on  2020-12-09

Consumer Behaviour and Insight Assignment - Farmfoods Ltd

   Added on 2020-12-09

ShareRelated Documents
CONSUMER BEHAVIOURAND INSIGHT(PART-2)
Consumer Behaviour and Insight Assignment - Farmfoods Ltd_1
ContentsINTRODUCTION...........................................................................................................................1Difference between B2B and B2C decision making process......................................................1Market research differs between B2B and B2C..........................................................................2Personality, self motivation & customer perception influence the decision making..................2Behaviour and cognitive approach to consumer learning............................................................3Cultural and other relevant factor's impact on consumers behaviour..........................................3Organisations use an understanding of buyer behaviour to influence the decision-makingprocess within both a B2C and B2B context...............................................................................4Influence of digital audience research development on consumer behaviour.............................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Consumer Behaviour and Insight Assignment - Farmfoods Ltd_2
INTRODUCTIONConsumer behaviour may descried as the analysis of activity of consumers at the time ofpurchasing the products and services. It hugely influences the sales figure and revenue ofcompany thus it is important to study the consumer behaviour and update the current strategiesand plans accordingly. Farmfoods Ltd. is taken under this assignment report which deals inproviding wide range of frozen products in UK and across worldwide. The report discusses theforces that influences the decision making of customers along with the use of digital audienceresearch development so as to identify their actual perceptions towards offerings of anorganisation.Difference between B2B and B2C decision making processBASIS B2BB2CDRIVERSIn case of business to businessorganisation customers aresearching for efficiency andexpertise. They are logicallydriven customers. Thesebuyers purchase product forsome commercial reasons. On the other hand in case ofbusiness to consumers process,customers are searching forsatisfactionandentertainments. They are not alogically buyers but they buyproducts emotionally. Reason to buyIn case of B2B business,supermarket has to prove itselfin front of businessorganisation that why they buyfrom FARMFOODS and notfrom the other supermarket.Here a lot of expertise areneeded. In case of B2C business,FARMFOODS are notrequired to have muchexpertise because they preferto buy snappy things with lowpriced. Time requiredIn B2B business, time requiredfrom making a contract till thedelivery of product is verylarge. There is no concept ofOn the other hand in businessto consumer process there isnot much time required. Itsatisfy the immediate needs of1
Consumer Behaviour and Insight Assignment - Farmfoods Ltd_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer Insight and Behaviour Assignment - STARK restaurant
|9
|2111
|445

Consumer Behaviour and Insight Assignment - (Doc)
|9
|2348
|325

Consumer decision making process: Assignment
|9
|2422
|242

B2C vs B2C Decision-Making Process: A Comparative Study
|8
|2072
|154

B2B Marketing: Strategies, Differences, and Analytical Skills
|17
|855
|176

Consumer Behaviour and Insight Assignment
|13
|3579
|194