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Consumer Behaviour and Insight Assignment - Farmfoods Ltd

Added on - 08 Dec 2020

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CONSUMER BEHAVIOURAND INSIGHT(PART-2)
ContentsINTRODUCTION...........................................................................................................................1Difference between B2B and B2C decision making process......................................................1Market research differs between B2B and B2C..........................................................................2Personality, self motivation & customer perception influence the decision making..................2Behaviour and cognitive approach to consumer learning............................................................3Cultural and other relevantfactor'simpact on consumers behaviour..........................................3Organisations use an understanding of buyer behaviour to influence the decision-makingprocess within both a B2C and B2B context...............................................................................4Influence of digital audience research development on consumer behaviour.............................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONConsumer behaviour may descried as the analysis of activity of consumers at the time ofpurchasing the products and services. It hugely influences the sales figure and revenue ofcompany thus it is important to study the consumer behaviour and update the current strategiesand plans accordingly. Farmfoods Ltd. is taken under this assignment report which deals inproviding wide range of frozen products in UK and across worldwide. The report discusses theforces that influences the decision making of customers along with the use of digital audienceresearch development so as to identify their actual perceptions towards offerings of anorganisation.Difference between B2B and B2C decision making processBASISB2BB2CDRIVERSIn case of business to businessorganisation customers aresearching for efficiency andexpertise. They are logicallydriven customers. Thesebuyers purchase product forsome commercial reasons.On the other hand in case ofbusiness to consumers process,customers are searching forsatisfactionandentertainments. They are not alogically buyers but they buyproducts emotionally.Reason to buyIn case of B2B business,supermarket has to prove itselfin front of businessorganisation that why they buyfrom FARMFOODS and notfrom the other supermarket.Here a lot of expertise areneeded.In case of B2C business,FARMFOODS are notrequired to have muchexpertise because they preferto buy snappy things with lowpriced.Time requiredIn B2B business, time requiredfrom making a contract till thedelivery of product is verylarge. There is no concept ofOn the other hand in businessto consumer process there isnot much time required. Itsatisfy the immediate needs of1
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