Hospitality Industry Structure and Trends

This assignment explores the contemporary hospitality industry, examining its organizational structure and significant trends shaping its operations. It delves into crucial aspects such as customer satisfaction, employee competencies, high-performance work practices, and the influence of marketing communications on brand equity. The analysis draws upon academic literature and research findings to provide a comprehensive understanding of the industry's dynamics.

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 current scale, scope and diversity of the Marriott.................................................................1
1.2 Organizational Structure of different hospitality organizations............................................2
1.3 Role of hospitality related organizations and professional...................................................4
TASK 2............................................................................................................................................5
2.1 the staffing requirements of different hospitality businesses................................................5
2.2 Roles, responsibilities and qualification requirements for hospitality staff.........................6
TASK 3............................................................................................................................................7
3.1 Analyses operational, managerial and legislative issues resulting from recent
developments affecting the hospitality industry.........................................................................7
3.2 Discuss the current image of the hospitality industry...........................................................7
TASK 4 ...........................................................................................................................................8
justified predictions for potential trends and developments in hospitality.................................8
4.2 Produce an impact analysis for the predicted trends and developments...............................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Hospitality industry is a very fast growing sector to increase their business in all over the
world. This sector is responsible for providing the best accommodation, food facilities in other
places such as banqueting and conference, luxury hotels etc. This industry is mainly focused to
provide the best services to their regular customers. This sector will explore their dynamic
properties and focus on future and current trends to analyses information and ideas.
This sector tries to create an effective business to understand the requirements of
customers. Marriott Hotel is a leading organization to provide the best services to their customers
therefore; they get attracted towards their services and facilities. This report will determine the
role and scope of Marriott hotel to provide an effective service.
1.1 current scale, scope and diversity of the Marriott
The hospitality industry support to other sectors that widely spreads in all over the world
such as Hotels and restaurants. The Marriott hotel is a leading brand that provides the best
services in beverages, accommodation and food services. It also provides an effective service
such as housekeeping and security (Deery and Jago, 2015). Marriott hotel is a travel organization
that offers many advantages to their guests. They use different marketing platform to promote
their services effectively and efficiently.
In this organization, there are 3, 00,000 employees working to maintain services where
65% are women staff and rest are males. The staff members have 9-10 years of experience to do
their work effectively and efficiently (Domingo and Hui, 2016). This hotel is designed in a very
attractive way. They design their room and structure in proper and most of the guest are
attracted towards their design pattern. This hotel provides variety of food services and offers
various job opportunities to achieve their goals and targets. They hired those employees who
have capabilities to manage their roles and responsibilities in effective way. They always try to
increase their brand value in marketplace.
Marriott is a leading and diversify industry in which there are many hotels and properties
in 90 counties that has enhance their business in all over the world (Huang and Wan, 2016).
They offer variety of services, accommodations, good quality of rooms in various sizes and
range, 24 hours customer services etc. Every year, 50 million people came for holidays and they
prefer to choose the best hotel because they provide an effective quality of services. They
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welcome to their guest in proper manner therefore, every customers are attracted the traditional
culture and always try to stay in this hotel. This is very helpful for country to increase their
capital value and generate high revenues. The turnover of this industry is $4,876 Billion every
year. It is beneficial for both organization and country.
The Marriott provided two different services such as tourist and travel services. They off
support for guest in the tourism sector. They are mainly to increases their services in marketplace
and enhancing their business in other countries (Jauhari and Bharwani, 2017). They use different
platform and technologies to increases the number of guest with the help of marketing. They try
to increase their popularity in market place. According to survey, it concluded that this
organization is included in hospitality industry and their 90% staffs belong to white community
and 10% staff from minority. This is a very important part of hospitality industry to become
enhance their business in all areas and locations.
1.2 Organizational Structure of different hospitality organizations
The organizational structure is an important part of each and every organization because
it leaves the first impression on customers. There are two different types such as Hotel Marriott
and Elme Hall Hotel have been discussed below:
Boutique Hotel: let us consider as a hotel in United Kingdom named is Marriott hotel. This
hotel is categories into a specific way on the behalf of their structure. This hotel is categories into
two General Managers (Kandampully and Bilgihan, 2015). This is very important person to
manage the entire business planning in an effective way. It is required for every organization to
divide into different functions and departments such as maintenance team, front desk executive,
housekeeping services, audit and sales team.
the manger of organization to provide an effective idea and innovation to change their style and
pattern. In marketplace, the customer demand is increases so that it is better of development to
planing a new strategy. The manger is divided into different segment such as marketing team,
human resource management, Food services as well as accounting etc.
There are various sub categories to divided into different ways like production of food
facilities, beverage department to manage the food quality of services, catering etc. the human
management system is essential part of every organization to mange the staffs, training and
development programs, selection and recruitment process (Kim and Knutson, 2015). These are
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main part of organization to handle all the situations in proper manner. Human resource
management is process to provide a proper training and development program to achieving their
goals and targets. This is the best way to increase skills and knowledges for growth and
development. Each and Every organization has human resource department to manage the
business process in proper way. They hired those candidates, who has capabilities to increasing
the brand value in marketplace. The employee are mainly focused on achieving their task
effectively and efficiently. Sales and marketing team will promote their product in market with
the help of digital technology. This is the important part of organization to sharing the services
and facilities on website.
There is another organization that would be related on the Banqueting and conference that has
increases their business in large areas and other countries. Elme Hall Hotel is highly popular
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Illustration 1: Structure of organization
(Source: Hospitality industry, 2017)

organization in United Kingdom. They provide an efficient facilities and quality services related
Banqueting and conferences. This hotel is basically provides the large conference hall and many
guest setting together. This organization is identifying the number of people or guest and
according the guest they would be arranging their facilities related food and beverage, lunch and
dinner etc. this is also available a presentation equipment to share the information in front of
guest in dynamic way. This organization is focus to finding the particular goals and achievement.
1.3 Role of hospitality related organisations and professional
The hospitality industry is very important for organization and professional bodies. There
are some specific roles of this organization in United Kingdom. This industry is very fast
growing organization that has many people working together. They are help to developed an
effective innovation plan to making strategies for growth and development. In this way, it
increases the performance of employee to manage the business process. There are four
hospitality industry that has specific role in different company as given below:
British Hospitality Association- This is a major hospitality industry as related the
organization and professional. They are mainly focused on promoting their interest of operators,
brand and hotels. Attractive places, clubs etc. there are major roles in this industry to increases
the global competitions, growth and scope of brutish hospitality sector (Murphy and Hutchinson,
2018). This industry consist of 40,00 restaurants, hotels and other facilities in the organization.
The leader of this organization to know about the market value, expertise and strong delivery of
product in marketplace. They are working with the government to managing the proper
enterprise environment and performing a different functions in effectively(Kandampully and
Bilgihan, 2015). This industry is inspiring the other generations to establishing in successful,
managing the competitiveness of hospitality.
Spring Board- This is the best sector for young people to provide an effective
opportunity related the employment and job options. It is promoting the services and facilities of
hospitality sector to enhance their work experience of various jobs. They identify the need and
social responsibilities towards the business functions and operations. They provide fund for
human to establish their business in all over the world.
Institutes of hospitality- This institutes of hospitality industry is the main part of
organization to manage the business process by manager. They are always influences or motivate
to their employee to do their best work for growth and development. This institute is established
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in United Kingdom in 1930. They using different techniques to promoting their product and
services in market-place. In this industry has provided to access many people to contact this
institutes to helping other people to enhance their skill and knowledges. This industry is
following some rules and regulations to managing the business process and activities.
British Institute of Inn keeping- This organizations and professional bodies helps for
business to develop an effective skill that would be essential for development and growth. British
Institute of Inn-keeping is the main part of organization to taking a license and has including
other staff and manager (Radojevic and Stanic, 2015). The main objective of organization to
provide the services in pubs and bars who starting their business with the help of manager and
owner of company. They provide many offered for customer such as marketing, insurance,
important suppliers and advice etc.
TASK 2
2.1 the staffing requirements of different hospitality businesses
Staffing requirement id important for each and every organization because companies has
highly demanding and need of business development. In Marriott hotel, they have fixed a
different task and responsibilities for particular peoples. They have an efficient staff to managing
their business operations in proper ways. This sector is responsible for providing an efficient
services to their customers. They can do their work in different branches to provide facilities
such as food facilities, travelling services etc(Kandampully and Bilgihan, 2015). it is very
essential part of organization to maintain the all services in proper ways in which with the help
of staffing, it can take move from initial point to top positions. This is the key element of
organization to becoming a successful organization in marketplace. They have specific role in
hospitality such as discussed in give below:
Food service staff- they are mainly provides the better services and facilities to their
customer. Food is very essential for every hotel to included many specialist for clients.
According to the hospitality industry such as Marriott is also very leading organization that can
be maintain their services in proper ways. The staff has been divided into different sections such
as there are some cooks that would be responsible for identify the cooking meals, proper
hygienic, provide the best cooking training for their staff.
The another important factor to preparing an effective menu or list to continuously
provide the best supply food for the customer.
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Housekeeping staff- The housekeeping staff is very important part to provide the best
room facilities and other equipment for comfortable such as bed, Air conditioning etc. according
to Marriott, they provide the services on 24 hours. The main functions of staff to arranging all
services and managing the operations in every locations. This is important part of organization to
managing the business need.
Travel operator staff- the staff of company is crucial part of hospitality industry to
planning a new trip for client and arranging all the facilities in proper ways. They offered many
schemes for customer regarding discount, voucher etc. they also establishing an effective
relationship with the client to maintaining the distance the between them . The staff of travel
agency to assured the guarantee to give the correct information related the booking and hotels
because these are the main part of every people to demand according to the requirement.
2.2 Roles, responsibilities and qualification requirements for hospitality staff
The highly qualified staff is always provide an effective service because they easily
understand the need and requirement of customer and then according to requirement, planning in
proper way. For growth and development, it needed part of each and every people to increases
their understanding power towards the organizations and client. This is main part of organization
to do their task and duties in effectively and efficiently(Kandampully and Bilgihan, 2015). The
role is that when they performed a specific functions to increase the brand values and image in
marketplace. There are various essential roles and responsibilities of Marriott as followings:
Communication Skill – this is important skills to interact with the client in proper
manner which are very helpful to creating an effective impression in-front of customer. They
easily understand the need and requirement of people in effectively (Šerić and Ruiz-Molina,
2014). For experience people has capabilities to identifying the need and then fulfil according to
their demand. This is play important role for growth and development.
Making an effective strategy- This is essential for business development because they
are creating an effective planning for innovation to achieving their task and goals. An effective
strategy are very helpful for increasing their business operations in all over the world. The
manger is important staff member to planning a new idea that would be implemented in business
activities. The changes are required for each and every organization because of highly demand of
client. Most of the people has change their view point regarding the hotel so that it is important
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for organization to maintain their services and can be presented the offers in-front of the people
in proper manner.
Skilful Employee- the knowledges and skilful person are always tried to motivated to
their people because they try to achieve their goals and targets. They are mainly focused towards
the objective. They putting their knowledges for growth and development of organization.
Marriott hotel is recruit those people who has ability to achieving their targets. This is very
important for hospitality industry(Kandampully and Bilgihan, 2015). The talented people is
mainly motivated or influences to other people to move towards their objectives.
TASK 3
3.1 Analyse operational, managerial and legislative issues resulting from recent developments
affecting the hospitality industry
This is essential for hospitality industry to managing the operational and legislative issues
because they would be affect the hospitality sector. There are various challenging issues are
faced in this organization as following:
Smoking is Ban in public places- this is important requirement to stop the smoking in
public places with the help of Act. So that it can be provide the healthy environment and improve
,clean the environment in public places(Kandampully and Bilgihan, 2015). Smoking is negative
impact on society and it is harmful for bodies. The law require towards in organization because
of cleaning, safety etc. Marriott hotel is against to the smoking in public areas that are not allows
to smoking in any places.
Media Exposure- this is the ability to always aware about the media and maintain the
relationship with the hotels and customers. Online media is important for development because it
can be promoting their services and facilities by media. Social media is important platform to
exploring their details and sharing the informations by online media.
3.2 Discuss the current image of the hospitality industry
The current image of this industry is described in given below:
Focused on customer and culture- The proper communication is the best medium to
achieve their task in proper ways. The skills and knowledges is important for organization
because with the help of skills, it can be understand the need and requirement of customer. They
are making an effective strategies and planning to achieving their goals and tasks.
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Media Exposure- this is supporting the hotels to explore their business operations and
task doing in proper manner (Yadavand Swaroop Pathak, 2016). Media is essential to promoting
their role and responsibilities towards the business. This will be changing the mid set of clients
because they try to increase their services in marketplaces.
TASK 4
4.1Justified predictions for potential trends and developments in hospitality
The customer services is essential for organization to predict the future and current trends
through this hospitality industry. They motivated towards the technology to enhance their
business operations in all over the worlds. It is necessary part to developing an effective
marketing planning to increasing the number of visitors in marketplace.
Marketing is specific tools to sharing the information in all over the world. This is the
best way to increasing their demand in other countries. Social media marketing is also very
important for trying to innovate new ideas for growth and development.
4.2 Produce an impact analysis for the predicted trends and developments
Nowadays, the top most organization is use different technologies to enhancing their
marketing in all over the world such as mobile technology(Kandampully and Bilgihan, 2015). It
is necessary part of organization to identifying the future scope of business. Most of the
organization is uses different technologies to development new planning and strategies for
growth and development.
CONCLUSION
This report will analyse the whole business requirement and needed. The hospitality
industry is play important role in organization to establish their business in all over the world.
This will identify the impact on the predicted the future and current trends for development.
They following some rules and regulations to directly affect the hospitality industry.
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REFERENCES
Books and Journals:
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), pp.453-
472.
Domingo, K., Goh, E., Richardson, S. and Hui, L.K., 2016. A career in the hospitality industry:
An exploratory study of female postgraduates' attitudes and perceived
difficulties. CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The
Impact of Emerging Markets and Emerging Destinations, p.988.
Huang, J., Li, W., Qiu, C., Yim, F.H.K. and Wan, J., 2016. The impact of CEO servant
leadership on firm performance in the hospitality industry. International Journal of
Contemporary Hospitality Management, 28(5), pp.945-968.
Jauhari, V. and Bharwani, S., 2017. An exploratory study of competencies required to cocreate
memorable customer experiences in the hospitality industry. In Hospitality Marketing and
Consumer Behavior (pp. 159-185). Apple Academic Press.
Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future
directions with a special focus on the hospitality industry. International Journal of
Contemporary Hospitality Management, 27(3), pp.379-414.
Kim, M., Vogt, C.A. and Knutson, B.J., 2015. Relationships among customer satisfaction,
delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism
Research, 39(2), pp.170-197.
Murphy, K., Torres, E., Ingram, W. and Hutchinson, J., 2018. A review of high performance
work practices (HPWPs) literature and recommendations for future research in the
hospitality industry. International Journal of Contemporary Hospitality
Management, 30(1), pp.365-388.
Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that
influence customer satisfaction in the contemporary hospitality industry. Tourism
Management, 51, pp.13-21.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual harassment
in the tourism and hospitality industry. Current Issues in Tourism, 21(7), pp.760-774.
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Šerić, M., Gil-Saura, I. and Ruiz-Molina, M.E., 2014. How can integrated marketing
communications and advanced technology influence the creation of customer-based brand
equity? Evidence from the hospitality industry. International Journal of Hospitality
Management, 39, pp.144-156.
Yadav, R., Kumar Dokania, A. and Swaroop Pathak, G., 2016. The influence of green marketing
functions in building corporate image: Evidences from hospitality industry in a developing
nation. International Journal of Contemporary Hospitality Management, 28(10), pp.2178-
2196.
Online:
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