Contemporary Themes in Hospitality Industry

CONTEMPORARY
THEMES IN
HOSPITALITY
INDUSTRY

TABLE OF CONTENT
 PESTEL ANALYSIS
 SWOT ANALYSIS
 CURRENT AND FUTURE TRENDS

PESTEL ANALYSIS
Analysis of macro environment is necessary for the organisations in
hospitality industry. As with the help of this analysis strategies can be
made for the future action plan. With the help of PESTEL analysis
organisation will be able to decrease the competition level within
limited period of time. Various factors of PESTEL analysis are as
follows-

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Political factor- It is concerned with stability and policies of the
government of a particular country. The VAT rate in UK is stable
from past many years and due to this organisations are able to
operate its business activities in the proper manner. It is proving as
positive sign for hospitality industry(Menet, 2016). While in some
countries the rate is continuously fluctuating and due to
organisations in this industry need to make changes so that negative
impact can be decreased.

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For example- In this type of factor Travelogue is facing various type of problems and
issues. This is because government is focusing on making changes in the rules and
regulations for the well functioning of hospitality industry. Due to this work of
Travelogue as well as Whitbread is negatively affected.
Economic factor- It is related with per capita income, inflation and deflation rate of
the economy. After the introduction of Brexit in the economy of UK the functions
of various organisations of hospitality industry is negatively getting affected. The
competition level in this type of industry is very high so it become essential for the
organisations to make plans for reducing negative impact of Brexit.

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For example- It is very much essential for Travelogue to make appropriate plans and
strategies for reducing negative impact of Brexit. As by doing this organisation
will be able to attract more and more customer's within limited period of time.
Social factor- It is related with preferences, belief and values of customer's which
directly affects the performance of organisations in hospitality industry.
Customer's demand is uncertain which lays a negative impact on the functioning
of Whitbread(Myung, McClaren and Li, 2012). To reduce adverse impact of this
factor various training programmes can be arranged for the employee's. So that
they are able to meet the demand of customer's in the systematic manner.