Contemporary Hospitality Industry Solution Assignment
Added on 2021-02-21
14 Pages4608 Words26 Views
Contemporary HospitalityIndustry
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Types of business that operates in Hospitality industry.........................................................1P2 Functional and operational departments of hospitality business...........................................2P3 Contribution of hospitality industry in local, national and inter-national economy..............3TASK 2............................................................................................................................................4P4 Types of operational roles within hospitality industry..........................................................4P5 Skill that are required to perform the role in hospitality industry and their shortage............5TASK 3 ...........................................................................................................................................6P6 PESTLE analysis of IHG group that affect on their development.........................................6P7 SWOT Analysis on Intercontinental and it impact on decision-making...............................7TASK 4............................................................................................................................................8P8 Implications of current and potential trends in the hospitality industry...............................8CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThe term hospitality can be defined as relationship between host and guest. In which hostplay the major role of welcoming and entertaining the paying guest or customers. Hospitalityservices operates the business of amusing clients, managing and organising conference meetingsetc. The major area that are covered by hospitality sector is welcoming the guest by offeringthem food, safety and shelter. The organisation chosen for this assignment is Inter ContinentalGroup which operates its business in hospitality sector. It is a British inter-national hospitalityorganisation which headquartered is situated in Denham, England. IHG is operating theirbusiness operations in Asia, Europe and Korea. This reports covers the business that are operateunder hospitality industry. Moreover essential skills that are needed to complete the role inservice sector. At last PESTLE and SWOT will be covered in context of hospitality industry forthis report.P1 Types of business that operates in Hospitality industryEntertainment industry- In the hospitality sector entertainment industry is a key categorywhich determines that it is the most important business activity of hospitality business. Thisfactors relates to entertain guest or customers. In context of IHG, top management formulatestrategy through which they make the travelling experience of customers with fun andentertainment like Marinas, cruise etc. are some ways through which clients of IHG move fromone place to another (Aragon-Correa and et. al., 2015).Travel and tourism sector- In present scenario travelling is considered similar ashospitality industry. This sector is huge sector for service sector specifically in IHG or anyanother hotel. Usually it includes trains, ships, airlines etc. In context of Inter Continental hotelsthey had divided travelling into two sector. In which first is for formal as they provide thisservices to individuals such as business man and managers. While other is In-formal it is forthose people who travels for one destination to other with the purpose of holidays, relax etc.which helps them to cover more area of business. Food & Beverage- This is the crucial factor that involves food management, restaurants,catering business and snacks etc. In this case these division is divided into two sectors whichincludes preparation and transportation of food. This is crucial factor for hospitality businessbecause in this products are offers to customers. As for IHG food department they serve food to1
customers with creative presentation that attract customers which govern that food and diningfactors are important for hospitality organisation.Lodging and accommodation- The lodging sector of hospitality business is very board itincludes hotels and resorts etc. which included under lodging services. Similar accommodationsector is very huge in which relax, comfort and high class amenities are included under thissector. IHG group is providing these services among overall world which determines that theyhas similar goodwill in overall world.P2 Functional and operational departments of hospitality businessEach and every organisation several departments which complete their work in order toachieve the goals and objectives for an organisation. Some operational and functionaldepartments that work for IHG groups are given below.Operational department- Operation manager and officer are concerned in order to designand control of business activities. Several departments that work under operational department isas follow:Front desk services- Each organisation that operates business in hotel industry has toexecute front desk. This employees or persons are those who interacted with customersconstantly. In context of IHG group this management has high skilled employees thatperform and fulfil role of Front desk service which signify importance of front desk.Housekeeping- IHG hotel has to perform this task with more efficiency because it isessential for them. It helps them to attract more customers by keep their room clean andhygiene. Customers are more attracted towards hotels if management keep tidy and neatthe floors and rooms of hotel (Baum, 2015). Functional department- The functional department of IHG includes marketing,accounting, human resource department etc. These section of an organisation perform their workto increasing the productivity of their operational activities. HR department- HR Officer or manager plays an essential role for recruiting capableemployees that work as an asset for the organisation. In context of IHG and their brandimage it is important for them to recruit capable employees. Like professional andskilled employees helps organisation to deliver effective services to customers or guestwhich govern that humans are essential part for an organisation.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Contemporary Hospitality Industrylg...
|24
|1533
|88
International Hospitality Managementlg...
|14
|4309
|1
Contemporary Hospitality Industrylg...
|14
|4274
|39
Contemporary Hospitality Industrylg...
|16
|4431
|95
Hospitality Business Strategylg...
|13
|4032
|321
Contemporary Hospitality Industrylg...
|9
|2700
|47