Ayurveda and Medical Tourism in India

This assignment delves into the growing field of medical tourism in India, focusing on Ayurveda and its role as a key attraction. It highlights how diverse medical treatments, coupled with affordability and expertise, draw tourists from around the world. The text emphasizes the economic benefits of medical tourism for India, including job creation and improved living standards.

Contemporary issues in
Travel & Tourism
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Issues that currently create changes in travel and tourism sector..........................................4
1.2 Issues with methods and tools................................................................................................6
TASK 2............................................................................................................................................7
2.1 Current trends influencing to the travel and tourism sector...................................................7
2.2 Methods to expand business in niche market........................................................................9
TASK 3............................................................................................................................................9
3.1 How international airlines group business will respond to change........................................9
3.2 Develop strategies on international airline group ...............................................................10
3.3 Justify strategies that how to selected international airlines businesses which assists to
respond the changes...................................................................................................................11
TASK 4..........................................................................................................................................12
4.1 Analysis impact of the issues and trends which make drives changes in travel and tourism
industry......................................................................................................................................12
4.2 Likely consequences of business to responds particular change.........................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
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INTRODUCTION
Travel and tourism sector create several advantages in recent time which enhance profits and
revenue in the country. This is because; it is the important activities that enhance tourist
attraction in the nation through economy go high. Further, it also assists to create employment
opportunities in particular nation that increase living standard of them (Chen, Huang and A. Cai,
2014). In this context, present report based on the different tourism agency that plan for tourism
destination in all over the world. Therefore, goals and objectives will be achieved to enhance
business growth. For example, British airways, Myla Travel, etc. They all are planned several
tourism which create tourists attraction in all over the world. For gaining insight knowledge of
the organisation, present report covers issues that are currently exists in travel and tourism
industry and make several changes in the world. Furthermore, it include current trends that
influencing to the travel and tourism sector of UK market. Moreover, report assists to analysis
international airlines group business which could be response to change the effective results in
the nation. At last, it include consequences of business falling to make respond to market change.
TASK 1
1.1 Issues that currently create changes in travel and tourism sector
In the UK market, there are several issues exists in Thomas cook group which impact on
the travel and tourism industry as well. Following are certain issues exist in front of the industry
which might be impact on its functions and operations:
Inadequate infrastructure: This is wide issue in travel and tourism sector because
sometimes there is improper availability of airlines capacity (Dimanche, 2014). In addition to
this, there is accessibility of tourist destinations; employees are unable to handle all tourists
together. Due to unavailability of proper accommodation at the tourists’ destination, there is also
problems occurs which impact on the industry.
Pollution: In this issue travel and tourism industry face problems due to air emissions,
solid waste and littering, noise, oil and chemical levels are major elements in the issue which
create several changes in it (Tsang, Lee and Qu, 2015). In addition to this, it is also reduces
tourists attraction within the UK market that make problems in enhancing revenue as well.
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Solid waste dumping: In several areas of the country, there are major issue to dispose
waste material. Due to improper disposing things, tourists face issues so that it directly impact on
the country operations and functions. However, it impact on natural things of the country as well
(Rogerson and Visser, 2014). Therefore, it is another major challenge and issue on functions and
operations of the travel and tourism sector. In the most of mountain areas, rivers, etc. tourist
through waste material which harm to the country and impact on its functioning.
Improper sewage: Further, unplanned construction of hotels, recreations, etc. also
enhance sewage pollution in the country that impact on the functioning of travel and tourism
sector. This is because, it is major issue which impact on health of human (Knudsen, Rickly-
Boyd and Greer, 2014).
Poor visitors’ experience: Beside this, poor visitors experience can be another attribute of
inadequate infrastructure facility. In addition to this, poor hygiene conditions and events create
harassments at workplace.
Issues of terrorism and violence: It is major significant issues which impact on the UK
travel and tourism sector. Enhancement in tension and hostility create negative impact on mood
and enthusiasm of the foreign visitors (Gretzel, Zhong and Koo, 2016). From last several years,
it is the major issue which impact on the functions and operations of travel and tourism.
Political conditions: It plays major role in the travel and tourism sector enterprise.
Therefore, industry will get impacted due to strict rules and regulations that are take place in the
industry (Quadri-Felitti and Fiore, 2016). Therefore, political conditions impact on the
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Illustration 1: Pollution in travel and tourism
Source: (Pollution, 2017)

challenges for the tourism industry. Major issues can be related to the visa restriction which
create complexity at workplace for many travellers. This will affect to Middle East where
tourists get entry by visa for their ultimate destination.
1.2 Issues with methods and tools
There are different current issue take place that evaluate in this aspect with using different
sources. They are as follows:
Terrorism: Terrorism is the fear of violence that spread among the several people. This
can be impact disastrous. This is because; they will lead to the employment, poverty, deflation,
etc. Terrorism is the evil activity which could be spread fear in the economic condition
(Neuhofer, Buhalis and Ladkin, 2014). Therefore, it is the major factor which brings effective
results in travel and tourism industry. In addition to this, it also affect to arrival of tourists that
bring demand and create effective results in the country. It affect to tourism places where people
attracted and there are certain chances of losses because attacks, etc. It creates fear in person
mind towards the country because there are different attacks impacts on the nation facilities.
Therefore, government also take their participation in political stability.
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Illustration 2: Terrorism
Source: (Future of terrorism and terrorism of the future, 2016)

Server Weather: This weather impact on the tourism activity in particular place. Extreme
situation can create negative impact on the functions and operations and functions of travel and
tourism. Therefore, it is the best way to attract so many tourists together in the market
(Reisinger, 2015). In addition to this, tourists also attract to wildlife and the landscape which
create incident declines in the country. For example, Britain foods in the 2014 nation, which
affect to England tourism activities. There are several situations exists which could be disturb to
tourists to come and visit the place of different attraction. As results, it might be affect to the
country and its operations of the enterprise.
Local and international laws: In all over the world, there are several areas where laws and
regulations highly impact on the functions and operations of travel and tourism sector. However,
some times it also supports to the business to enhance productivity and performances of the
nation (Mowforth and Munt, 2015). Therefore, regulatory frameworks influence to the people to
visit particular place which has new destinations with applying strict laws and rules. In addition
to this, some nations also practising for the counter terrorism with applying laws and strict
measures that are related with visa. Further, less gender equity in these places not strictly
developed for terrorism and other aspects as well. Hence, visitors also loss faith on these nations
and visiting tourists destinations (Page, 2014).
TASK 2
2.1 Current trends influencing to the travel and tourism sector
In UK market, there is continuing tourism expanding because it enhances future outcomes
due to launching of new products and services within the nation. It makes successful operations
for development of the business in new areas of the world (Hall and Page, 2014). In this context,
following are certain current trends exist in market that impact on travel and tourism sector such
as Thomas Cook group: Spiritual Tourism: In recent time, several people are mentally disturbed as become more
and more stressful work, tension, etc. Therefore, they are looking for solace in
meditation, spiritual things, etc. (Mee, 2014). In the world, there are so many destinations
exists which develop spirituals place that are known as spiritualism and known as the
cosmopolitan nature that reflect in the pilgrim centres. In all countries, there are different
types of religions exists such as Islam, Hinduism, Buddhism, Christianity, etc. Hence,
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different temple, mosque, gurudwara, church are attract tourists. In addition to this, due to
secularity branding of the nations, it assists to attract people from all over the world. Adventure Tourism: In this type of tourism trend generally youth people attracted
towards the country. Therefore, it has been identified that it is the one of the largest
segment of global and domestic tourism (Beeton, 2015). Young generation of people
generally known as the experience of collecting, enquiring, unique experience in this type
of tourism. In this way, young generation people take risks and challenges with their
attitude. Due to growing number of young travelers, in UK there is several factors take
participation to attract them in the country such as education level, knowledge, interest,
etc. Health Tourism: In recent time, UK encouraging to the high tech curing which offered
mainly by the health care players in the private sector of the tourist destination. This is
because, in UK world class treatments offered to tourist which assists to reduce health
issues in the country (Bondi, 2016). Hence, visibility of the people continuously grows in
the nation which impact positively on the travel and tourism sector of the country. It
includes Ayurveda, yoga, traditional treatment, etc. Nature Tourism: In the several areas of UK market, nature based tourism also exists. It
creates reshape of the nature of tourism attraction in the country. With the nature of
tourism attraction, visitors also experience in the market towards the country outcomes. It
is the best way through eco-tourism can be develops in the nation (Smith and Puczkó,
2014). Hence, it assists to save natural resources of the country that are known as the eco-
tourism. It comprises almost 40 to 60% international tourists that come every year in UK. MICE Tourism: In this kind of tourism activities, there are several tourists attraction
exists in which meeting, seminars, conferences, exhibitions, etc. can be conducted.
Therefore, it is the best way for performing many activities together in the industry which
known as meeting, interviews, conferences, exhibitions (MICE). These types of
industries continually grown in the international market of UK that impact positively on
travel and tourism sector. This is because; it is the major element which grow economy
with revenue and profit (Tsang, Lee and Qu, 2015). Further, MICE tourism is continuous
growing day by day to create prosperity in the nation. Therefore, it is the major element
which assists to take positive outcomes in the nation. With the help of this industry,
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profitability can be made very high that required to enhance living standard of people as
well. More and more people come to UK for conducting research in the nation (Chen,
Huang and A. Cai, 2014).
 Rural Tourism: It is another type of tourism attraction that attracts so many people to
visit rural areas of the nation. In this way, villages and other backwards areas will be
highlighted that are related to the culture and tradition of particular place and country.
Rural tourism activities should be so much attractive so that objectives and goals of the
sector can be achieve easily. In this aspect, country has main motive to enhance their
living standard of people and create employment opportunities in rural areas. As results,
they can includes good experience, improvements in the tourism, etc. (Quadri-Felitti and
Fiore, 2016).
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Medical tourism: Recently, people suffering from several
kinds of diseases so that it is the best way to expand business of
travel and tourism sector. In this aspect, high tech healing can be
providing to private health care sector as the tourist attraction. In
this way, trade rapidly increasing in the medical line. Therefore,
tourists can be attracted through taking world class tourism
through providing treatment to the people. Different types of
medical system assist to attract people in the country such as
Ayurveda, yoga, etc. This type of medical expertise coupled with
expert people who provide unique and exotic services. Medical
tourism assists to attract so many people because it is low cost
services that assist to meet with targets. This section of the
tourism assists to develop effective results in the nation.
Methods to expand business in niche market
Introduction
In recent time, there are several methods
through business can be expand in niche
market. It is the best way to enhance tourist
attraction in the country to develop revenue
and profits as well. Hence, it assists to
create employment opportunities and
increasing living standard of people as well.
Yoga: It is another type of Ayurveda in
which people develop their medical treatment
in systematic way. It is the best way to make
proper functioning and outcomes in the travel
and tourism sector. In the yoga several kinds of
people gather in systematic aspect who takes
part in business goals and targets. India is the
major place where different kinds of medical
treatment available for each person.
Yoga: It is another type of Ayurveda in which people develop their medical treatment in systematic way.
It is the best way to make proper functioning and outcomes in the travel and tourism sector. In the yoga several
kinds of people gather in systematic aspect who takes part in business goals and targets. India is the major place
where different kinds of medical treatment available for each person.
Ayurveda: In several nation of the world, there are areas in which
heritage culture going very fast. Therefore, natural medicines gather from
different perspectives such as medicine, removing diseases, etc. India is the
major destination where this type of medicines can be gathering to remove
diseases from person life. This is because, India land is known as Ayurveda.
Main concept of removing illness curing the diseases itself so that it is the
major thing that assist to attract tourist in the nation. In different areas of the
India, several things make effective results in medical line so that it is major
element which assists to attract tourist. In this country, karela is the major
palace where we can see different types of medical treatments.
REFERENCES
Beeton, S., 2015. Travel, Tourism and the Moving Image (Vol. 45). Channel View Publications.
Bondi, L., 2016. Emotional geographies. Routledge.

TASK 3
3.1 How international airlines group business will respond to change
International airline group develop their operations and functions in different areas of the
world. Headquarter of this organisation exists in London which also merge with British Airlines.
This enterprise listed at London Stock Exchange which constitute FTSE 100 indexes. This
present airline industry assists to meet with goals and objectives through assessment of needs and
requirements (Tsang, Lee and Qu, 2015). Following are certain changes and trends are exists in
the market in which International Airline Group need to respond towards the effective results:
Transportation: The selected organisation provides several facilities and comfort feeling
to customers in travelling. Therefore, customers demanding to visit again and again that
particular place. International airline group also provide services as per the customer taste,
preferences and lifestyle so that it will assist to meet their expectations. These airline provide
services at European Borders at low prices so that customers are attracted easily (Knudsen,
Rickly-Boyd and Greer, 2014). Within travelling services, several types of services providing
with safety and leisure measurement. Therefore, customers are getting satisfied from the present
travelling industry.
Single brand strategy: International Airline group also respond to the changes that are
exists in business environment as per the emerging trends. This is because, the present industry
focus on the single brand strategy to attract large number of people in the business. This
enterprise merge with two different big airline so that it assists to attract so many customers
together. Further, at workplace of UK, there are several enterprises exists who working as
subsidiaries of international airline industry. In addition to this, the chosen business also
providing facilities in the form of luxury services to many customers so that customers could be
satisfied through deals with emerging trends.
Promotional tool: Promotional tool is the important aspect which assists to cater services
as per customer requirements and needs. Further, effective packages can be made through
organisation able to attract so many customers at workplace. International airline group also
provide products and services as per their budget so it will help to face issues and making
solution for meeting changes of the current trends and enhance profitability as well. In these
aspects, IAG required make promotions through using advertisement, social media, etc. In order
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to offers coupons and vouchers, the organisation has opportunities to enhance sales and profits as
well (Neuhofer, Buhalis and Ladkin, 2014).
3.2 Develop strategies on international airline group
In this regard, selected travel and tourism from International Airline group British
Airways and Iberia has been selected that are main airline industries of the business. In this
aspect, following are certain strategies developed that helps to make changes that are as follows:
 Facilities: British Airways and Iberia need to provide certain facilities so that customer
can travelling comfortably in the different areas. Main aim of the company is to provide
good comfortable and luxury things so that they never fail any issue and problem in
travelling time. In addition to this, the organisation also providing important facilities to
their customers so that good experience can be made in these aspects. As per the
requirements, taste, lifestyle, preferences, etc. services need to be designed in business
(Quadri-Felitti and Fiore, 2016).
 Destinations: Further, airline also require make proper connection with major and minor
destinations as well. Therefore, the organisation able to gather several customers through
assess their needs and requirements. Therefore, the company will provide services
accordingly.
 Safety and security: At workplace of British Airways and Iberia, there are several issues
exists that impact on airline industry due to crashes, etc. When the businesses come up
with safety and security, safeguard will be developed for customers. As results, accident
will be avoided that can be take place frequently. Along with this, it also considered
significant aspect in business that helps to come up with solution to promote the products
and services (Neuhofer, Buhalis and Ladkin, 2014).
3.3 Justify strategies that how to selected international airlines businesses which assists to
respond the changes
There are several kinds of strategies exists among International Airline Group that
enhance profitability and market share as well. Following are certain strategies explains that
create respond to change within the business environment:
 Facilities: British Airways and Iberia both airline industry provide services in which
drinks, meals other facilities provided at their own place. In addition to this, the company
also focuses other facilities such as electronic gadgets such as computers, tablets, etc. All
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these considered as the important part to make successful business operations. It can be
impact positively so that customers also trying to visit airlines again and again because it
makes better quality of services within the enterprise. These airline industry cater with
facilities so that need of passengers can be assess to provide emergency like medical kit,
and other necessary things (Chen, Huang and A. Cai, 2014).
 Destinations: With this regard, the chosen organisation need to come up at good working
place that considered measures which affect to customers. These things of airlines need to
follow rules and regulations in certain destinations' airport that require strict laws and
legislations. With the help of laws and regulations, the selected airlines offers aspects to
passengers so that collection of products and services included in travelling experience
and dining (Gretzel, Zhong and Koo, 2016).
 Safety and security: In order to create effective results, it is very important to make
successful business. British Airways and Iberia also taking safety measurement so that it
can be impact on reputation and goodwill of the organisation. Safety measurement also
taken by the airlines to protect passengers from harm, problems and issues. As results,
customers visit less to the enterprise to assess needs that not fulfil expectations (Tsang,
Lee and Qu, 2015).
TASK 4
4.1 Analysis impact of the issues and trends which make drives changes in travel and tourism
industry
In the UK market, different issues and trends create impact on travel and tourism sector
of Thomas Cook Group, Myla travel, travel network, etc. They are as follows:
Employment: These industries getting more productivity and effective results through
many people can take part in effective aspect. With this regard, mobility also increasing through
online website that assists to identify work from different areas of the world. In this aspect, the
organisation recruiting new and skilled employees among the organisation as the travel operators
so that more employees can be attracted in the business to make better work performances
(Knudsen, Rickly-Boyd and Greer, 2014).
Technology: This element play major role which create drive changes and also affect to
travel and tourism industry. It is the important part of the world which connected each other that
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assists to make effective strategies. For instance, Myla associated with two another enterprise
who also provide same products and services. In addition to this, there are many tourists who
booking their air tickets and make planning for particular destination to provide positive impact
on travel and tourism sector (Neuhofer, Buhalis and Ladkin, 2014). However, when effective
services not provided at workplace, it impacts negatively to the business.
Holiday trends:Because of the changes in global economic, employment and holiday
also taking pattern with different pattern as well. In this aspect, trends also categories as per the
customer requirements. For instance, the selected tour operators also making small holidays
packages as compare to large holiday. Therefore, it only preferred by tour operators who able to
make small visiting at workplace. In addition to this, labour laws and working conditions also
developed in many countries which providing in free time but less time period. Tourists also
needed short span of holidays that taken from budget with full comfortableness (Neuhofer,
Buhalis and Ladkin, 2014).
4.2 Likely consequences of business to responds particular change
In the travel ans tourism sector, there are several kinds of consequences required to make
certain changes in the market with references Myla Travel, travel network group, etc.
Consequences are also developing through acquisitions, liquidation, vertical, horizontal, etc.
These elements could be impact that are caused by issues and trends in the travel and tourism
industry. These different tour operators adopt certain changes which assists to make survive in
the competitive world. Therefore, consequences can be devastated when it diminishes sales and
profitability as well. Therefore, organisation also fail to accomplish profit margin which could
impact negatively on the functions and operations (Neuhofer, Buhalis and Ladkin, 2014).
However, when the business not implementing flexible approach, current changing scenario also
lead back in the advance technology.
This create results in the business when they are unable to make successful progress with
staying progress and stay outside from the home. It also delivers quickly liquidation that requires
develop effective functioning in business. When the chosen business unable to apply flexible
approach, current possible changes required to lead back in the technology advancement. It could
be impact on respond to changes in the business. However, the organisation unable to implement
quick liquidation lack of management in respond to the current changing scenario (Quadri-Felitti
and Fiore, 2016).
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It could be impact on the company to progress and stay outside the world and lead to
recession and crises. For instance, British Airways also fail to meet changes in which budget
airline developed after launching products and services. Liquidation also done with low cost
airline in 2000 as per the present report. Therefore, it can be stated that British Airways unable to
apply strategy so that liquidation occurred due to increasing in fuel costs, effective business
strategy, etc. In addition to this, there are many other elements due to which liquidation take
place such as poor technology, changes in climate, etc. Therefore, there are several methods
exists through organisation able to make creative results in business to operate functions and
operations in it. It could be lead by the Euro star that are used in carbon set off to the energy
(Chen, Huang and A. Cai, 2014).
CONCLUSION
From the above report, it can be concluded that travel and tourism sector most important
and popular aspect in all over the market. In this context, different types of tourism agency exists
in UK that provide effective functioning in the market. With this regard, several contemporary
issues create impact on the functions and operations of travelling sector such as terrorism,
healthy and safety concern, political conditions, etc. These issues create high impact on which
facing as terrorism, local and international laws that influencing to people to visit particular place
in the country. Furthermore, it summarized about international airlines group which responded to
the changes in positive aspect in the country. The selected business unit determines different
kinds of strategies such as destinations, facilities, etc. which impact on the drive changes in
travel and tourism industry.
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REFERENCES
Books and Journals
Beeton, S., 2015. Travel, Tourism and the Moving Image (Vol. 45). Channel View Publications.
Bondi, L., 2016. Emotional geographies. Routledge.
Chen, Y., Huang, Z. and A. Cai, L., 2014. Image of China tourism and sustainability issues in
Western media: an investigation of National Geographic. International journal of
contemporary hospitality management. 26(6). pp.855-878.
Dimanche, F., 2014. Introduction: Performance Measurement and Management in Tourism.
Tourism Analysis. 19(4). pp.397-399.
Gretzel, U., Zhong, L. and Koo, C., 2016. Application of smart tourism to cities. International
Journal of Tourism Cities, 2(2).
Hall, C.M. and Page, S.J., 2014. The geography of tourism and recreation: Environment, place
and space. Routledge.
Knudsen, D.C., Rickly-Boyd, J.M. and Greer, C.E., 2014. Myth, national identity, and the
contemporary tourism site: The case of Amalienborg and Frederiksstaden. National
Identities. 16(1). pp.53-70.
Mee, C., 2014. Interpersonal Encounters in Contemporary Travel Writing: French and Italian
Perspectives. Anthem Press.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology‐enhanced tourism
experiences. International Journal of Tourism Research. 16(4). pp.340-350.
Page, S.J., 2014. Tourism management. Routledge.
Quadri-Felitti, D. and Fiore, A.M., 2016. Wine tourism suppliers’ and visitors’ experiential
priorities. International Journal of Contemporary Hospitality Management. 28(2).
pp.397-417.
Reisinger, Y., 2015. Transformational tourism: Host perspectives. CABI.
Rogerson, C.M. and Visser, G., 2014, December. A decade of progress in African urban tourism
scholarship. In Urban Forum (Vol. 25, No. 4, pp. 407-417). Springer Netherlands.
Smith, M. and Puczkó, L., 2014. Health, tourism and hospitality: Spas, wellness and medical
travel. Routledge.
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Tsang, N.K., Lee, L.Y.S. and Qu, H., 2015. Service quality research on China’s hospitality and
tourism industry. International Journal of Contemporary Hospitality Management. 27(3).
pp.473-497.
Online
Future of terrorism and terrorism of the future, 2016. [Online] Available through:
<http://www.orfonline.org/research/future-of-terrorism-and-terrorism-of-the-future/>.
Pollution, 2017. [Online] Available through: <https://www.worldwildlife.org/threats/pollution>.
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