Contemporary Issues in Marketing: A Case Study of Marks and Spencer

This report discusses the growth and development of central marketing campaigns of Marks and Spencer, including campaign objectives, measurement of success, campaign plan, and communication strategies. It also reflects on the campaign and provides insights into digital marketing techniques.

Contemporary issues in
marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Campaign objectives..............................................................................................................4
Measurement of success.........................................................................................................4
Campaign plan........................................................................................................................4
Communication 1: Facebook..................................................................................................5
Communication 2: Instagram.................................................................................................5
Communication 3: Twitter.....................................................................................................5
Communication 4: Website....................................................................................................5
Reflection on Campaign.........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing management is known to be the vital approach that provide assistance to the
business In order to enhance the figure of cell and also enhance the entire so that you can
performance of the business read it the following report is based on the organization Marks and
Spencer in order to suitable evaluate the digital marketing techniques and its every dimensions.
The Marks and Spencer is known to be the international organization of the United Kingdom that
deals in retail industry (Alkhafagi, and ALsiede, 2022). In addition to this respective
organization was founded in the year 1884 and it basically deals in home, food as well as
clothing products in the market area. The following report will cover about the growth and
development of the central marketing campaigns in accordance to communicate with vital
consumer base in the market area. It will also cover about the reflection on the campaign
according to develop specific learning as well as development.
TASK
Campaign objectives
This is crucial for the management of the respective organization in order to develop
specific goals and objectives in accordance to make a specific campaign..
 In order to enhance the sales revenue by 20% till the next year.
 to accomplish more and more consumer base around the world.
 In order to develop programs in several places of major cities in the world
Measurement of success
The success can be evaluated and measured by the organization in accordance to evaluate
the outcome of the Champions of the business.
 Growth and success can be measured by focusing into the techniques as well as different
tools of marketing.
 The feedback and reviews from the consumer regarding that happened will provide
support in measuring the growth and success of the specific campaign (Anning-Dorson,
and et.al., 2022).

Campaign plan
The campaign plan is crucial in order to formulate as well as made the business entity
more successful in accordance to achieve and accomplish there long term as well as short term
goals and objectives. In addition to this planning offer campaign will be introduced utilizing
social media website in accordance to promote online selling more. Moreover to break the Marks
and Spencer organization will focus on planning with the system top level management in
accordance to flag and create strategies and techniques to implement it. The campaign plan will
support the business in order to deliver and employment practices in order to enhance the
possibilities of having the edge over the competitors in the market area.
Communication 1: Facebook
Facebook is known to be one of the most utilised social media website around the world.
The Facebook poses Majority of audience around the world and it can also be utilised by the
respective organization Marks and Spencer in order to promote major of its goods as well as
services to the consumer base in different part of the world (Crabtree, and Zhang, 2022). The
organization can also make several different creative advertisement in the form of images as well
as videos in accordance to approach the audience with better step. Department of market
marketing of the Marks and Spencer need to recruit suitable exports of web designing in order to
promote their services and products on Facebook.
Communication 2: Instagram
Instagram is known to be one of the most growing as well as emerging platform of social
media directed chosen by the commercial businesses in accordance to promote their vital goods
and services in the market area to the consumer base. In relation to the respective organization
Marks and Spencer management is utilizing this platform of social media as the keypad form in
order to make effectual vital that are entirely based on growth and promotion. In addition to this
Instagram can be utilised in order to circulate creative videos and reels of the services and goods
of the respective organization (Hein, and Hearn, 2022).
Communication 3: Twitter
In order to promote the goods as well as services with crucial for the organization in
order to promote there offering on the social media platform Twitter as this platform is widely
utilised by the professional consumers and the marketing and advertising will be factual in

tapping to the enhance level of the consumer base. In addition to this tutor need to utilise raise
the one of the effectual method of circulating the policies as well as advertisements.
.
Communication 4: Website
The respective organization Marks and spencer’s can develop its website in order to
function advertisement and promotion of IT services as well as products in the market area and it
is crucial for the organization in order to enhance the reach of their website and its method to
deal with vital circumstances of the development of the business. In addition to this the website
will involve vital trends of information technology in accordance to formulate crucial practices
of the business (Sakkthivel, 2022).
Reflection on Campaign
I basically understood that campaign on marketing is known as the most crucial method
in order to advertise the good in the market and according to me it is crucial for me to have
suitable understanding and knowledge regarding to the marketing and I will concentrate on
evaluating crucial elements that are linked with the campaign of marketing in accordance to
make suitable practices. In relation to the respective organization Marks and Spencer
organization is getting suitable feedback from several consumers as well.

CONCLUSION
From the above report it has been concluded that digital marketing is known to be one of
the most effective as well as efficient method of functioning the operations of the marketing as
well as working of the task. In addition to this in order to enhance the entire potential and
productivity of a business this is required to take into the consideration in which growth of
planning as well as strategic framework is needed.

REFERENCES
Books and Journals
Alkhafagi, Y.A.M. and ALsiede, Y.A.H., 2022. Is the Stealth Marketing an Element of
Promotion Mix? A Review of the Techniques. Webology, 19(1).
Anning-Dorson, T., and et.al., 2022. Introduction to Marketing Communications in Emerging
Economies: Conceptual Issues and Empirical Evidence. In Marketing Communications
in Emerging Economies, Volume II (pp. 1-9). Palgrave Macmillan, Cham.
Crabtree, R.M. and Zhang, J.J., 2022. Challenges and opportunities of contemporary sport
marketing: Strategic perspectives. Sport Marketing in a Global Environment, pp.1-13.
Hein, W. and Hearn, J., 2022. From identity politics to the politics of power: Men, masculinities
and transnational patriarchies in marketing and consumer research. In The Routledge
Companion to Marketing and Feminism (pp. 138-156). Routledge.
Sakkthivel, A.M., 2022 Marketing Communications and Brand Development in Emerging
Economies Volume I.