Hospitality marketing essentials

Hospitality marketing essentials
Marketing plan refers to the formal document that outlines
all the activities of organisation related to marketing and
promotion for upcoming year. It states activities that are
involved in attaining specific marketing objectives or
goals within a set period of time. Travelodge is
introducing its premium economy rooms, named as
“Super rooms” for which a basic marketing plan is
developed by company.
Vision of hotel: “To offer high quality services to
customers and provide them value for which they pay”.
Mission statement of hotel: “To create strong image of
hotel in minds of customers by providing them excellent
stay experience and become that leading hotel of UK”.
Travelodge Hotels Limited is one of the well known hotel
that operates in hospitality sector. It is a budget hotel that
is headquartered in Thame, England, United Kingdom. It
introducing its premium economy room which includes
more modern residential décor along with various other
features.
Marketing plan Overview of Hotel
Vision and Mission Goals and objectives of hotel:
Main objectives of Travelodge Hotels Limited are:
To maximise the market share from 20% by year 2023.
To satisfy customers by providing them high quality
services.
To maintain large customer base by satisfying more
number of customers.
To increase sells and profit rations by 10% in next two
years.