Coursework-2

The assignment explores various marketing strategies adopted by Travelodge, a hospitality company, to increase brand recognition. It examines the promotional mix elements, such as public relations, direct marketing, social media marketing, content marketing, and key messages used by the company. The target audience for Travelodge is also discussed, along with the use of AIDA theory in marketing. Finally, methods for collecting feedback from customers are presented.

Coursework-2
introduction
1) Benefits of integrated marketing communication-
integrated marketing is state where all kind of peoples comes on a single platforms to
communicate with each other. And exchange their ideas with purpose of good communication.
Other side integrated marketing communication means includes all the methods of marketing
strategies of promotions to promote a product. in this system all types of factors works together
because it is an integrated marketing where all the marketing factor works together and inter related
to each other. So the marketing communication is very beneficial.
2) Two elements of promotional mix-
Many elements are there for the promotional mix this terms relates to all the product
promotion activities through a product has going to promoted(Valos and et.al., 2017). So
promotional mix a platform of promotional activities like- Advertising, sales promotion, direct
selling, public selling etc.
Advertising- it is a platform to promote any idea , goods and service or product. This is one
of the biggest promotional platform to promote major products.
Sales promotion-it is a part of marketing where ideas, goods and product by the process of
selling. and this second biggest activity to promote any product.
3) Promotional mix elements that travelodge adopt in its video campaign to increase brand
recognition-
the company travelodge is providing the hospitality facilities to the customers there are
many promotional activities is using this company but main promotional factors are - Public relation or publicity- Travelodge is using this promotional strategy because company
is expanding its business across the world. Where employees of the company build up the
relations with people and maketers who can help to build the relations with public . Because
it can be beneficial to promote travelodge.
 Direct marketing- this is one of the promotional activity to promote anything. Now a days
companies are promoting their accommodation threw the direct marketing. It is a best
platform to promote anything because everyone use the internet so it can be easy for any
company to promote them online.
4) Channels used by travelodge to increase brand recognition- social media marketing- social media marketing this term used to promote something
online on social media. This platform has became the core platform for the big companies

to promote their products and services. Because every consumer is using social media in
their pocket.
 Content marketing- this types of channels helps to know that what consumer are perching
for this is content based marketing in which a web page carried out all the information
about this product and services. so the consumer can access the web page content wise to
know any particular thing.
5)key message to increase its brand recognition-
this company is using all the marketing strategies for the brand recognition in company has
already placed in heart of the people. Because this company is providing world class facilities of
hospitality. And people are attracts towards the company. Company should be more active on the
online platforms like social media so with the help of social media company can get the feedback
and according to their reviews company can increase brand recognition. brand recognition is one of
the most important thing for the travelodge
6) key target audience and its characteristics-
it means all the public which is attracting towards the company that means target is archived
by the company. Mostly this company targets the children and ladies because they are the simple
target which could archive by the company.
7) Use of AIDA in marketing theory-
it is a theory of marketing in which attraction, interest , desire and action all are the factors
plays a lead role for the company(Valos and et.al., 2017). Marketing theory says that attention is the
attraction which is one one the most important factor in success of any company , after that interest,
desire and action comes. Because hospitality is a sector which is attracting the people mostly now
a days.
8) Method to collect the feedback for travelodge-
online survey is the one of successful method to get feed back. From all the sources the
benefit of this would be, company can better provide its facilities threw the feedback so this
method is very important.