The Coffee Shop Business Assignment
Added on 2021-01-01
11 Pages3209 Words384 Views
Business DevelopmentEconomics
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COURSEWORK COFFEESHOP
TABLE OF CONTENTSINTRODUCTION ..............................................................................................................1QUESTION 1.....................................................................................................................1Business expansion in Finland......................................................................................1QUESTION 2 ....................................................................................................................2Marketing Mix with context of coffee shop....................................................................2QUESTION 3 ....................................................................................................................4QUESTION 4.....................................................................................................................5CONCLUSION ..................................................................................................................7REFERENCES..................................................................................................................8
INTRODUCTION In the present era, various companies has desire for exploring its operations withpurpose of attaining success. This could be performed with business expansion isconsidered as stage of life of organization is fraught with context of perils andopportunities. The present report will give brief discussion about Mervin and Smith'scoffee shop as it will be going overseas in Finland as it is the highest consumptioncountry. This report will be reflecting marketing mix for expansion plan abroad andfinancial performance for tracing its viability along with human resource and operationaland supply chain challenges with its solutions.QUESTION 1Business expansion in FinlandThe business will be expanded in Finland as there is huge consumption of coffeeor capita by Finnish people. In normal countries, 8 to 9 cups a day coffee is consumedas in Finland approximate 30 cups of coffee is consumed. This trend is originatedbecause of extreme cold temperature as low as -40 degree in Northern Finland whichmakes warm Thermos and after reaching home there is necessity for cup of coffee.Even in hot summers, iced coffee is preferred with best comfort. The mostadvantageous aspect is that multinational chain like Starbucks has not placed its outletin this country as it is only capital city of Helsinki and airport (Jessica Wood, 2018).Coffee is replicated as high social activity in Finland as coffee shops are not idealmeeting spot but it is also served in home also as this is culture of Finnish people. Theattraction of coffee towards Finland people is far beyond different multinational orartisan espresso bars even it is small or medium sized outlet. In every age ofdemographics, staggering 6% of women, 14% of men has reported consumption ofmore than 10 cups of coffee per day which is twice of national average as 5% of everygender has absence of coffee consumption. It has 5.5 million inhabitants in year 2017 isthe highest coffee consumption countries per capita as it was around 9.9 kg per capitaconsumption in year 2016.Finns are very odd as compared to other nationalities and during roast it ispreferred to 80% coffee is consumed with context of Finland as it is lightly roasted. Overthe past 10 years they have started for attaining accustomed for darker roasts. Usually,1
coffee is brewed with filter or drip coffee machine like Moccamaster. Espresso isconsidered as innovative aspect which is highly consumed in cafes. Old age peopledoes not have any ideas about cappuccino or espresso as Kahvi is in Finland signifieswith light roasted filter coffee.High consumption of coffee is consumed in Finland at work and home as Finninitiates there day by coffee and even ends by it. Typically, the corridors of workplaceare directly stained with coffee spills as everyone walks around with coffee cup. Itimports its coffee directly through Brazil which is its main supplier than more and moreconsumers of Finnish are highly interested for best quality along with variety. Its minorspeciality of coffee roasters directly emerge with opening up space which is in presenceof wide range of its origins along with suppliers in Finnish market.Illustration 1: Coffee consumption average per capita(Source: Coffee in Finland, 2017)The above graph is related to coffee consumption per capita average that is1310 cups per year which is more than three or halves per day Comparatively toEuropean countries. As Finland is far ahead with this consumption, as Swedishneighbours are also highly fond of hot brown with average annual consumption of 1070cups.2
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