Creative and Ethical Leadership in the Car Rental Industry

Creative and ethical
leadership

Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Personal statement.............................................................................................................................3
Self - reflection on experiences.........................................................................................................3
Personal development planning (PDP)..............................................................................................5
Research on suitable leadership in the industry.................................................................................6
CONCLUSION....................................................................................................................................8
REFERENCES....................................................................................................................................8

INTRODUCTION
Leadership is considered as ability or skill of a person through which they can
effectively manage their work as well as organization operations. It is essential for a company
management to have effective leadership skill as that will help in conducting working
operations in best manner for attainment of desire goal (Ali and Yildiz, 2020). The respective
report include information about a creative and ethical leadership of a person. Moreover it
also include several factors which are required to become a creative and ethical leader.
Topics covered in respective project are personal statement of an individual, self – reflection
on experiences and personal development planning. Along with this it also showcase research
on suitable leadership in the industry.
MAIN BODY
Personal statement
I want to work as a marketing manager in a car rental company and for that I need to
have several skills, abilities and knowledge so that I can perform best in company. I have
several skills and abilities which show that I am the best person for the respective profile such
as I have effective communication skill. It is so because during my course I easily interact
with other as well as I also make other understand about my topic. This skill will help me in
interacting with potential customers and satisfy them by understanding their need, demand or
expectation (Amayreh, 2020). This skill also help in managing staffs in proper way which
leads to accomplishment of work effectively.
Self - reflection on experiences
I want to be a marketing manager at the car rental company. I want to develop my
career in marketing because during my university I understand or determined that I am
interested in that field as well as in respective filed I able to develop creative and innovative
ideas. During my university I go through a training program in a company where I was
working in a marketing team and during that I understand my several are strengths which
help in completing work on time. On the other hand I also determined that I want that I need
to enhance some of my skill which help in develop more effective and successful career in
respective sector. In team my responsibility was to do research and determine current trends
as well as identify best social media channel for the company so that they can attract more
and more customers towards their products and services. Along with this responsibility, I also
need to give presentation of my whole research work in front of my seniors so that they can