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Creative Product Promotion Assignment

   

Added on  2020-10-05

6 Pages1071 Words395 Views
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Creative product promotion
Creative Product Promotion Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1P.1 Promotional mix....................................................................................................................1M.1 Promotion mix with marketing mix.....................................................................................2D.1 Justification..........................................................................................................................2CONCLUSION................................................................................................................................3REFERENCES ...............................................................................................................................4
Creative Product Promotion Assignment_2

INTRODUCTIONMarketing is one of the most important part to improve the number of customers. In thisreport to be focused on promotional factors for future development. This report is based onH&M GROUP and TOYOTA organisations (Fuller, 2016). The company's are basically locatedin the United Kingdom and provide different kind of services in fashion designing and auto-mobile sector. Further, it covered promotion mix and marketing mix for achieving internal andexternal objectives of both the organisations. MAIN BODYP.1 Promotional mixIn this context, promotion means to promote new product of services is introduced inmarket. It is type of marketing communication used to inform and target particular audience anddefine benefit of product, services, brand and issue (Correa, 2016). On the other hand,promotional plan is to be focus on how much attention of each and every elements of product tobe introduce by H&M GROUP and TOYOTA. To solve such any kind of problem with the helpof promotional mix theory is to be used for both organisations. In addition, promotion mix is themixture of different method that are utilized in work place. Promotional mix :- In this context, organisation is used promotional mix theory toimprove current market structure. There are different factors is to be used are as follows :- Personal selling :- In personal selling is inculcated face to face personal communicationand presentation with prospects. It is purpose of selling of the product and improvemarketing communication (Kolb, 2015). In addition, personal communication with eachand every customer in market. Advertisement :- Advertisement is defined the paid personal promotion of each andevery activity related to the product. It is part of mass communication and most popularor marketing tool of promotion activity. Sales promotion :- In sales promotion cover those marketing activity other thanadvertisement, personal selling and publicity (Hung, 2016). Sales promotion is nonroutine, incentive and offer to dealer as a consumer. Public relation :- In this context, public relation is paid for marketing activity andorganisation has incurred expense. There are many factors is focus on informingclarifying and responding so on. 1
Creative Product Promotion Assignment_3

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