Promotional Mix and Marketing Strategy

The assignment focuses on the promotional mix and marketing strategy used by H&M GROUP and TOYOTA organizations. It explains the concept of promotional mix, including personal selling, advertisement, sales promotion, and public relation. The marketing mix is also discussed, covering price, promotion, place, and product. The role of marketing mix in achieving organizational aims and objectives is highlighted, with a focus on customer relationship management. The assignment provides a detailed analysis of the topic, including references to relevant literature.

Creative product promotion

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P.1 Promotional mix....................................................................................................................1
M.1 Promotion mix with marketing mix.....................................................................................2
D.1 Justification..........................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Marketing is one of the most important part to improve the number of customers. In this
report to be focused on promotional factors for future development. This report is based on
H&M GROUP and TOYOTA organisations (Fuller, 2016). The company's are basically located
in the United Kingdom and provide different kind of services in fashion designing and auto-
mobile sector. Further, it covered promotion mix and marketing mix for achieving internal and
external objectives of both the organisations.
MAIN BODY
P.1 Promotional mix
In this context, promotion means to promote new product of services is introduced in
market. It is type of marketing communication used to inform and target particular audience and
define benefit of product, services, brand and issue (Correa, 2016). On the other hand,
promotional plan is to be focus on how much attention of each and every elements of product to
be introduce by H&M GROUP and TOYOTA. To solve such any kind of problem with the help
of promotional mix theory is to be used for both organisations. In addition, promotion mix is the
mixture of different method that are utilized in work place.
Promotional mix :- In this context, organisation is used promotional mix theory to
improve current market structure. There are different factors is to be used are as follows :-
 Personal selling :- In personal selling is inculcated face to face personal communication
and presentation with prospects. It is purpose of selling of the product and improve
marketing communication (Kolb, 2015). In addition, personal communication with each
and every customer in market.
 Advertisement :- Advertisement is defined the paid personal promotion of each and
every activity related to the product. It is part of mass communication and most popular
or marketing tool of promotion activity.
 Sales promotion :- In sales promotion cover those marketing activity other than
advertisement, personal selling and publicity (Hung, 2016). Sales promotion is non
routine, incentive and offer to dealer as a consumer.
 Public relation :- In this context, public relation is paid for marketing activity and
organisation has incurred expense. There are many factors is focus on informing
clarifying and responding so on.
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This is complete with the assistance of marketing mix to be used to improve overall activity
inside organisation. In this way, marketing mix is help to better condition of new marketplace for
each structure (De Buisonjé 2017). H&M GROUP is introduce new fashion for old age people,
they use more and more marketing for successful invention in market.
TOYOTA company introduces new car in high cost. This is use market segmentation and
select a particular group of persons like upper class customer (Kotabe, 2014). It is an easy
method to be used in marketing activity or promotion mix.
M.1 Promotion mix with marketing mix
Promotion is when organisation is try to aware about such kind of services in market and
increase organisations sales.
 Price :- This is most important factor is cost, customer is build relationship on the base of
cost is to be set as per the need of market value. The price will be depend on quality of
services.
 Promotion :- Promotion incudes advertisement, public relation and sale promotion
(Nwachukwu, 2016). This is help to build organisation awareness in new consumer.
 Place :- This is about the area and location, where organisation is start new business, the
market and so on.
 Product :- It is to be inculcated the name of the organisation product, also thing about the
what would make the product stand for or benefit is also mentioned.
This is help to achieve the market aims and objective of both the organisation. This is help to
improve customer relationship management.
D.1 Justification
The role of marketing mix help to improve number of customers in the market or achieve
aims or objective outside organisation. At the time to introduce new product is helping to
promote and marketing mix for achieving the aims (Nwachukwu, 2016). New product, new
area, new customer is using a new method for improving levels of customer in the market place.
Both promotion and marketing mix is used one time, in one place. Thee are target audience is
most important part for both organisations. It may be help to for indefinite quantity customer or
improve profit rate.
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CONCLUSION
Form the above report is based on H&M GROUP and TOYOTA organisations. In this
report marketing mix or promotion mix is to be used aims and objective. As per the above report
marketing mix helps to a better condition of new marketplaces for each structure.
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REFERENCES
Books and journals
Fuller, G.W., 2016. New food product development: from concept to marketplace. CRC Press.
Correa, S 2016. CONDITIONS FOR THE PROMOTION AND DEVELOPMENT OF
CREATIVE INDUSTRIES WITHIN HIGHER EDUCATION
INSTITUTIONS. Transportation Research Part F Traffic Psychology and
Behaviour, 41(Part A), pp.150-169.
Kolb, B.M., 2015. Entrepreneurship for the creative and cultural industries. Routledge.
Hung, C.T 2016. Additive promotion of viral internal ribosome entry site-mediated translation
by far upstream element-binding protein 1 and an enterovirus 71-induced cleavage
product. PLoS pathogens, 12(10), p.e1005959.
De Buisonjé 2017. Facilitating creative idea selection: The combined effects of self-affirmation,
promotion focus and positive affect. Creativity Research Journal, 29(2), pp.174-181.
Kotabe, M 2014. Global marketing management.
Nwachukwu, A.C., 2016. The Role of Advertising in Product Promotion in The Wine and Spirit
Industry (Doctoral dissertation).
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