Managing & B Business Operation Discussion 2022

Running head: MANAGING F & B BUSINESS OPERATIONS
Name of the Student
Name of the University
Author Note

MANAGING F & B BUSINESS OPERATIONS1
Table of Contents
Discussion..................................................................................................................................2
Activity 1- Demonstrating Food and Beverage Industry knowledge.....................................2
Different types of business that can be found in Heathrow Airport..................................2
The different rating systems used nationally and internationally in the F&B industry.....3
Current and Future Trends.................................................................................................4
Activity 2 analysing Customer Motivations and Behaviour......................................................5
What factors influence consumers’ decisions in choosing an F&B outlet?.......................5
What strategies do different F&B outlets use to attract customers?..................................6
What is your evaluation of the influence of digital technology on consumer buying
behaviour?..........................................................................................................................7
How do F&B outlets build a loyal customer base?............................................................7
Evaluation of the effectiveness of the strategies used by different food and beverage
outlets to attract and build a loyal customer base?.............................................................8
Activity-3 Evaluating ways to use Technology.........................................................................8
Compare and contrast the different operational and marketing technology..........................8
How digital technology is used to improve operational efficiency......................................10
Activity 4..................................................................................................................................11
References................................................................................................................................15

MANAGING F & B BUSINESS OPERATIONS2
Discussion
Activity 1- Demonstrating Food and Beverage Industry knowledge
Different types of business that can be found in Heathrow Airport
 Ca’puccino ( Offering authentic Italian coffee and regional Italian dishes)
 Caffe Nero ( Providing finest Italian coffee)
 Carluccio’s ( Restaurant, mainly offering freshly made pasta, salads main dishes)
 Caviar House & Prunier Seafood Bar ( Producer of the world’s best Prunier caviar
and Balik smoked Salmon)
 Caviar House Oyster Bar (Provides finest Prunier caviar)
 Costa ( Costa is officially coffee shop, they also provides Hot chocolates, teas Chilled
food drinks, Pasta salad and custard cream)
 EAT (Serving seasonal recipes like- Homemade soups, salads, sandwiches,
handcrafted coffee and many more)
 Fortnum & Mason Bar ( offering various types of wine, beer, soft drinks, tea, coffee,
salads, fish & shellfish, charcuterie, different types of desserts and so on)
 Giraffe Stop ( offering juice, hot dogs, shakes and a coffee bar all in one place)
 Gordon Ramsay plane Food (Provides a number of dining option for visitors. The
menu combines Asian and European dishes such as- Quinoa salad with hazelnuts,
roasted Atlantic cod, miso, butter chicken curry and many more. They also provide
separate cocktail bar)
 Itsu ( provides high nutrients, refreshing low calories and low saturated fat-containing
foods)
 La salle (Combining classic French cooking and a great range of wines, beers and
cocktails)

MANAGING F & B BUSINESS OPERATIONS3
 Leon ( offering fresh ingredients breakfast and fast food)
 Pilots Bar & kitchen ( Offers a sapid diverse British menu, including American-style
pancakes, freshly made pastries, eggs benedict, sandwich)
 Pret a Manger ( provides homemade natural foods)
The different rating systems used nationally and internationally in the F&B industry
In the UK, a five-star rating system is generally used by an independent organization. Five-
star is the highest or top rating, and one star is the lowest score. This rating system of food
and beverage outlet or restaurant mainly depend on consumer feedback.
One Star: a one-star rating does not indicate that the restaurant is dirty, rather it indicates the
quality of service comparatively poor in respect to others.
Two-Star: Two-star means the restaurant is typically more affordable
Three Star: Three-star Restaurant ordinarily have some unique facilities and provide quality
service
Four-star: Four-star food and beverage outlets worth a detour, indicating outstanding cuisine
and carefully and skilfully crafted dishes of excellent quality.
Five-star: Five-star rating indicates the food and beverage outlet worth a special journey,
indicating extraordinary cuisine where the quality of food extremely well and provides a
luxurious atmosphere, attractive interior decoration.
F & B industry in Heathrow Airport Star Rating
Ca'puccino 3
Oyster Bar 5
Costa 3.5