Supermarket Trends

Current
Supermarket trends

TABLE OF CONTENTS
•Introduction
•Current trends in supermarket sector
•Tesco performance since October 2015
•Current Financial performance of Aldi and Lidl
•SWOT analysis of Tesco
•Recommendations to Tesco on regaining market share and profit performance
•Conclusion
•References

INTRODUCTION
Supermarket sector is one of the leading industry where huge number of customers and others are engaged in
order to carry trade and transactions. Supermarket sector is a part of retail industry where trends are given
preference in order to attract maximum number of customers. In this report, various market trends in
supermarket and performance of Tesco in such segment since 2015 will be evaluated. Further, financial
performance of Aldi and Lidl as well as recommendations to Tesco will be provided in order to gain adequate
market share and improve profit performance in respective industry.

CURRENT TRENDS IN SUPERMARKET SECTOR
In order to have maximum reach to consumers, organisations are
adopting innovative techniques and procedures in order to sustain in
competitive environment. It is necessary to meet with changing
expectations of customers and deal with other related barriers in the
market. Due to worldwide lock down in times of pandemic has
increased need of conversion of offline operations into online based
operations so that organisational profits and existence will not be
harmed.