Understanding Customer Buying Practices, Support Issues, Business Value, Procurement and Account Planning
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About This Document
This report analyzes the buying practices of customers, customer support issues, business value, procurement, and account planning for a tech start-up providing antivirus and security solutions to individual and business clients. It includes a discussion on the decision-making process of customers, the development process of customized antivirus, customer support issues, customer procurement, and utilizing information to plan customer accounts. The report also includes tables and figures to support the analysis.