UNDERSTANDING AND DEVELOPING CUSTOMER ACCOUNTS

Added on -2019-09-23

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ContentsIntroduction......................................................................................................................................2Task 1: Understanding buying practices of customers....................................................................2Task 2: Understanding customer support Issues.............................................................................5Task 3: Understanding your own business......................................................................................6Task 4: Preparing for customer procurement..................................................................................7Task 5: Information Gathered to plan and develop customer accounts...........................................9Conclusion.....................................................................................................................................10References......................................................................................................................................112 | P a g e
IntroductionEvery organization has intended to focus upon the customer needs and requirements effectively.Thus potential customers are being focussed with higher level of activity for encouraging tobecome a successful customer. Therefore, maintaining accounts of the customers are focussed inorder to increase the relationship with the help of experienced team so as to ensure betteropportunities and prospects rewarded by the organization. Accounting maintenance anddevelopments are highly important to maintain the recency, frequency and also potency withprobable recommendations in order to sustain effective communication. The overall assignmentwill elaborately reveal all the understandings connected to buying practices among the customersalong with different issues related to customer support. Nevertheless, understanding ownbusiness function has been inherited with customer procurement and also planning purposerelated to developing the customers. Task 1: Understanding buying practices of customers Decision making unit has always comprised of the offerings made regarding the individualspossessing the customer account so that the communication procedure can be accomplishedsuccessfully within the organization. These are entailed through the embankment regarding thepurchase and final approval of the buyers that are entailed within the firm. Thus the decisionmaking unit has been identified as a specific buyer that has entailed proper specification inidealizing the approaches of the firm’s strategic evaluation. Thus the organizational chart hasintruded the means through which determination of customer accounts are maintainedimpressively. Generally the decision maker as well as deciders has been referred as the economical buyers thatare affable with making proper decision. The influencers have to evaluate the market and alsosuppliers along with the products whether they are determined as best possible offering. The endusers like the customers have to possess clear ideas to identify about how the products aremanufactured. Apart from this, the initiators will suggests about the specific tenure for makingthe purchase (Mullins, et al., 2014). The outcome regarding the influencers will recommendabout the outcomes regarding the decision made as per the opinion revealed. Thus the3 | P a g e
organizational chart has been identified in relating to the strategy that has to be developed inaccordance with influences that are as follows:Considering the criteria of making choice, different features through which the customer hasutilized the evaluation process for the products and services are enabled through decision ofpurchasing a single brand. Certain procedures have enabled the buyers to feel cautious enoughfor taking longer perception in following the recognition regarding the problem. Afterrecognizing the problem, data gathering process has to be emphasized in order to find all thefacts through which different options are opted. Proper implementation and monitoring arerequired to avoid these problems. ProductofferingsOther stimuliPurchasesituationThe buying situation4 | P a g e

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