Consumer Behavior - Assignment

Running head: CUSTOMER BEHAVIOR
Customer Behavior
Name of the Student:
Student ID:
Name of the University:
Author Note:

1CUSTOMER BEHAVIOR
Executive Summary:
The report aims at discussing consumer behavior by commencing with a definition of the same.
There is also discussion about a personal audit based on my decision making process in terms of
the purchase/choice of a mobile phone, university and favorite restaurant.

2CUSTOMER BEHAVIOR
Table of Contents
Introduction:....................................................................................................................................3
Definition of Consumer Behavior:..................................................................................................3
Personal Audit for my Decision Making Process............................................................................3
a. Choice of Mobile Phone...........................................................................................................3
b. Choice of the University..........................................................................................................4
c. Choice of Favorite Restaurant..................................................................................................5
Conclusion:......................................................................................................................................6
References:......................................................................................................................................7