SWOT Analysis of AVON Company

CW2: PORTFOLIO 2 & 3

Table of Contents
INTRODUCTION.......................................................................................................................................3
PORTFOLIO PAPER 2...............................................................................................................................3
SWOT Analysis.......................................................................................................................................3
PORTFOLOIO PAPER 3............................................................................................................................5
Operation impact analysis........................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
SWOT analysis refers to a easiest tool for an organisation as it also helps in analyzing
present situation in terms of strength, threat, weaknesses and opportunities. All these aspects help
in taking decision or developing a new strategy. In this operational impact refers to that analysis
which helps in identifying and measuring effect of several decisions and factors on growth and
continuity of a particular business enterprise. This project portfolio represents the use of SWOT
and operational impact in terms of AVON Company.
PORTFOLIO PAPER 2
SWOT Analysis
SWOT analysis defines as a strategic planning technique that is used to examine strength,
weaknesses, opportunities and threats related to firm competition or developing new strategy
decision (Mardatillah, Rosmayani and Ramadhani, 2021). In this report the SWOT analysis of
AVON is to be examining by using pestle analysis that is done under portfolio 1. THE SWOT
analysis of AVON Company is presented below that is done on previously conducting PESTLE
analysis:
Strength
This factor of SWOT analysis represents the company internal positive attributes because
the aspects under this factor are under control of firm. Several strength of AVON company is
presented below by examine PESTLE analysis:
 Effective research team- In terms of AVON company they have an effective
research team that provide information regarding political condition of countries like
Egypt, Ukraine etc. according to PESTLE analysis so that effective strategies are
developed to handle instabilities in political factors.
 Strong connection with audience- It is another major strength as per PESTLE
research on AVON Company. They adopt cross-cultural marketing technique so that
designing products as per customer demands are done effectively that gives proficient
result to firm sustainability.