Influence of Social Media Marketing
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Added on 2020-12-09
Influence of Social Media Marketing
Added on 2020-12-09
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RESEARCH PROJECTS
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION ...................................................................................................1CHAPTER 2: LITERATURE REVIEW ........................................................................................6CHAPTER 3: RESEARCH METHODOLOGY ............................................................................9CHAPATER 4: DATA COLLECTION & INTERPRETATIONS..............................................11CHAPATER 5: CONCLUSION, RECOMMENDATION AND REFLECTION.......................23.......................................................................................................................................................25REFERENCES..............................................................................................................................26APPENDIX 1.................................................................................................................................28
TITLE: “To evaluate the influence of social media marketing to attract large number of customersand gain competitive advantages”. A case study of OAK Cash and Carry.CHAPTER 1: INTRODUCTION Overview of the ResearchDigital technology are considered as the most significant component which plays vitalrole in the development and success of business operations and activities. In the modern era,competition is more large at market and firms are widely concern or interested on implementingadvanced technologies as to improvising its development and operation successfully. Socialmedia is identified as one of the significant techniques of digitalisation that benefited to thecompany to maximise customer's base and gain competitive advantages easily (What is thesocial media marketing, 2018). Social media marketing is the utilisation of websites and socialmedia platform in order to promote a service or product (Agnihotri and et. al., 2016). Most of thesocial media platforms have develop in data analytics techniques, which enable business to trackthe engagement, success and progress of ad campaigns. Beside this organizations address anumber of stakeholders via social media marketing, considering potential and current customersand employees, bloggers, general public and journalists. OAK Cash and Carry is the chosencompany for this particular research project. It is a small retail industry in United Kingdomwhich provides cash and carry services and products for retailers, officers, caterers, newsagents,off licences and other local businesses. For this, company need a social media marketing toolwhich help them to attract various number of customers as well as accomplish better outcomeswithin predetermined period of time. Background of the ResearchOAK cash and carry Ltd. Is a small business which provides grocery products and cashand carry services to the people. In the company 58 employees are recently working whichassist to give their diversified activities appropriately. Company require to implement socialmedia marketing as a part of digitalisation which help them to maximise customer's base andgain competitive edge within predetermined time duration (Ahmad, Musa and Harun, 2016).Thus, this technology is more essential and beneficial for the small firm in different ways such asmaximisation of brand awareness, enhancement of search engine ranking, higher conversion1
rates, better customer satisfaction etc. All these benefits are wanted by the company which ispossible with the use of social media platform. Significance of the ResearchResearch comprises systematic and creative work or activity undertaken to maximise thestock of knowledge, considering knowledge of society, culture and humans and the use of thisstock of understanding to devise unique applications. Research is more significant and essentialfor the each and every organisation to collect appropriate information about customer's response.This information mainly linked with the opinion of clients about business services, products,impacts of digital technology and many other. A research work supports an individual in creatingthe ability of finding information in respects to a specific research problem. In a research aparticular issue is determined as to reaching at reliable and valid output of the work (Aichner andJacob, 2015). Research AimThis includes to be the significant aspect of research study as it assist in giving aneffective direction to the researcher to carry out the in proper investigation in right direction. It isidentify as a predetermined theme, which indicate the research problem in the way of statement.The main aim of this research project is “To evaluate the influence of social media marketing toattract large number of customers and gain competitive advantages”. A case study of OAK Cashand Carry.Research ObjectivesThis is another important part of study which is interrelated with the research purpose asit is essentially based on the research issue (Baker, 2016). This area of research is reasonable inproviding a accurate tool to investigator in order to execute entire activities of research programeffectively. Objectives of research are approachable as a small improvement which are fruitful orbeneficial in analysing the final outputs. There are some main research objectives which areshown as under: To determine the Impact of digitisation upon the performance and effectiveness of OAKCash and Carry. To analysis the benefits which are collected by company after adoption of Social mediamarketing. 2
To determine the importance of social media marketing in the growth and developmentof small business. Research QuestionsThis can be refereed as the main part of the research project which is an answerableinquiry into a particular issue or concern. This part of the research study is mainly based on theobjectives which help the business to identify customer's response. There are some questionsrelated to the research objectives are shown as under: What are the impacts of digital tool upon the performance and effectiveness of OAKCash and Carry. What are benefits which are collected by company after adoption of Social mediamarketing? What is the importance of Social media marketing in the growth and development ofsmall business? Time Scale This section of the investigation is mainly focuses on the framing an accurate time framein which entire activities of study are implement appropriately (Chen and Lin, 2015). It is one ofthe main and foremost element which show the dime duration of starting and ending a project.Some activities of investigation are time consuming so it is necessary for a investigator to make atime frame in regard to giving proper time to attempting work and tasks of the study. 3
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