Digital Disruption and its Impact on Businesses

This presentation discusses the concept of digital disruption and its impact on businesses. It explores the ways in which digital disruption affects businesses, the role of data as a business tool, and the purposes of a questionnaire. The presentation also covers sampling techniques, the industry sector and positions held by participants, and the interview techniques used. It further examines how digital disruption has affected Google, including its data usage, decision-making process, jobs, and skill requirements. Finally, it discusses the impact of digital disruption on future jobs in Google.

DATA INSIGHTS
MODULE

TABLE OF CONTENTS
• Digital Disruption
• Ways Digital Disruption affects businesses
• Data as a business tool
• Questionnaire and its purposes
• Sampling Techniques
• Industry sector and positions held by participants
• Questionnaire details
• Questionnaire questions
• Interview techniques
• How disruption affects Google
• Participants answers
• Impact of digital disruption on future jobs in Google
• Summary
• References

DIGITAL DISRUPTION
• Digital Disruption can be defined as the change that occurs due to new technology or
business model affects existing services or goods value proposition.

WAYS DIGITAL DISRUPTION AFFECTS BUSINESSES
It affects the business in many ways and that impact be both positive and negative such as:
Positive-
• It changes the way business is done i.e. a new way of working is adopted so that business can grow.
• It helps the companies to enter into a new market with new rules and increases the competition as well.
• Transforms the way in which business deals with their customers i.e. it gives an opportunity to business to
establish a relationship with their customers in a different way.
Negative-
• Competition for the organization can increase.
• Chances of fraud, scams etc. can also increase.

• Data is one of the most important part of any kind of business.
• It affects any business day to day operations, helps in decision making, prediction analysis etc.
• It acts like a business tool for organizations especially for Information technology sector
organizations as all of their business depends upon data.
• It also helps the organizations in understanding needs of their customers, understand their
customers in a better way and provide service to their customers in a better way.
• Based on the prediction analysis they can provide better service to their targeted customers.
DATA AS A BUSINESS TOOL

• Questionnaire: It can be defined as a set of written questions with multiple choices. This
questionnaire is mostly used in surveys, statistical studies, interviews etc.
There are various purposes because of which a questionnaire is created and used such as:
• It is used to collect opinions of the participants of respondents.
• collect daily, monthly and yearly data. This data either be for a survey, reports etc.
• It also helps in increasing the speed and accuracy of any recording etc.
QUESTIONNAIRE AND ITS PURPOSES

• Sampling can be defined as a way of choosing a sample of few people from a population
for a survey etc. There are two types of sampling probability and non probability
sampling. For this Probability sampling has been used.
• Probability sampling is type of sampling where all the respondents participants in the
survey. Here, 5 employees of Google were asked to fill the questionnaire so this sampling
has been chosen.
• Advantages: increase accuracy level, high level of reliability etc.
• Disadvantages: time consuming, highly complex etc.
SAMPLING TECHNIQUES

• Industry sector chosen is Information technology sector.
• Position held by participants were: business analyst, data analyst, search engine
optimizer.
INDUSTRY SECTOR AND POSITIONS HELD BY PARTICIPANTS

• This survey was send to 5 people and all the five people completed the survey.
QUESTIONNAIRE DETAILS

• Questionnaire:
QUESTIONNAIRE QUESTIONS

• Interview technique used in this survey
is semi-structured interview. It is kind of
interview technique in which a strict
formal list of question is not followed i.e.
more open ended questions are asked.
INTERVIEW TECHNIQUES

• As per the participants statement digital disruption has affected Google in positive way as
because of it jobs within the organization were increased, it has also improved decision
making process and it has also helped in increasing and improving employees skills.
• As per the participants due to digital disruption data within Google is saved in a more
secure manner.
HOW DISRUPTION AFFECTS GOOGLE

• How data is used in Google?
• As per the participants answer data within Google is used in various ways such: data saved
from other sites and application is saved so that it can be used by others in searching and in
order to achieve this they need to update their database with such data.
• How digital disruption has affected data in Google?
• As per the participants answer it has increased opportunities for Google to grow their business
and has also increased the use of technology within the organization.
PARTICIPANTS ANSWERS

• How digital disruption has affected decision making process?
• As per the participants answer digital disruption has helped them in making predictions which
has helped in enhancing their decision making process. It has also helped them in updating
their database continuously.
CONTINUE...

• How digital disruption has affected jobs within Google?
• As per the participants answer digital disruption has affected the jobs within Google in positive
was as it has helped in increasing jobs within the organization.
CONTINUE...

• How digital disruption has affected skill requirements in Google?
• As per the participants answer due to this requirement of more skilled persons have increased
within the organization. As a result all the employees are needed to continuously update their
skills.
CONTINUE...

• As per participants thinking impact of digital disruption on future jobs in Google will
mostly be positive as this change in digital technology or digital disruption will continue
to happen and as a result of changing value preposition of the company future jobs within
Google will increase.
IMPACT OF DIGITAL DISRUPTION ON FUTURE JOBS IN GOOGLE

• From the above discussion it has been summarized that the impact of digital disruption is
both positive and negative but in IT sector organizations its impact is mostly positive.
• As it has helped in increasing jobs within the organization.
• It has also helped in increasing opportunities for the organizations by helping them to
enter into a new market.
SUMMARY

• Karimi, J. and Walter, Z., 2015. The role of dynamic capabilities in responding to digital disruption: A factor-
based study of the newspaper industry. Journal of Management Information Systems. 32(1). pp.39-81.
• Utesheva, A., Simpson, J.R. and Cecez-Kecmanovic, D., 2016. Identity metamorphoses in digital disruption:
a relational theory of identity. European Journal of Information Systems. 25(4). pp.344-363.
• Kenney, M., Rouvinen, P. and Zysman, J., 2015. The digital disruption and its societal impacts. Journal of
Industry, Competition and Trade. 15(1). pp.1-4.
• Bughin, J. and Van Zeebroeck, N., 2017. The best response to digital disruption. MIT Sloan Management
Review. 58(4). pp.80-86.
REFERENCES