SWOT Analysis and Recommendations for De Montfort University

Running head: DE MONTFORT UNIVERSITY
DE MONTFORT UNIVERSITY
Name of Student
Name of University
Author’s Note

1DE MONTFORT UNIVERSITY
Table of Contents
Part 1....................................................................................................................................2
SWOT analysis................................................................................................................2
Strengths..........................................................................................................................2
Weaknesses......................................................................................................................2
Opportunities...................................................................................................................2
Threats.............................................................................................................................2
SWOT diagram................................................................................................................3
Recommendations............................................................................................................3
Part 2....................................................................................................................................5
Porter’s Competitive Forces Model.................................................................................5
Objectives........................................................................................................................7
Critical success factors....................................................................................................8
Key performance indicators.............................................................................................8
Part 3....................................................................................................................................9
Ways to address cultural and trust issues........................................................................9
Use of online communication for reaching out to target audience..................................9
References..........................................................................................................................11

2DE MONTFORT UNIVERSITY
Part 1
SWOT analysis
Strengths
Strengths are internal characteristics that enable someone to succeed and develop an edge
over the competition. In the world of academia, internal strengths will be traits that support
successful distance learning, such as self-discipline, organization and good study habits
(Phadermrod, Crowder and Wills 2019). Previous academic accomplishments can increase the
likelihood of succeeding at distance education. When students are free from the constraints of
learning place and time, they can better manage their career and family responsibilities in a way
that best suits them. For busy aviation professionals, this is truly a characteristic that gives DL an
advantage over the environments.
Weaknesses
Weaknesses are internal traits that inhibit an individual’s ability to be successful. A
weakness doesn’t mean success isn’t possible, but it may mean a distance learner will have to
work harder to achieve the same educational goals (Khaing, Win and Aung 2015). For this
reason, institutions planning on converting to WebCT should also plan on providing training to
its faculty before the semester actually begins. Adequate technical support should also be
provided to answer questions from both faculty and students during both day and at night. Some
weaknesses that might hinder distance education are procrastination, lack of focus, and learning
disabilities, such as dyslexia.

3DE MONTFORT UNIVERSITY
Opportunities
Opportunities are external factors that can contribute to a distance learner’s success. For
instance, a small business owner may see a void in the local market that can be filled by someone
who possesses the proper education (Zhu and Mugenyi 2015). An opportunity may also be as
minor as owning a home computer with Internet access, which will enable the distance learner to
be an active participant in distance education.
Threats
Threats are also external factors, but they can prevent a distance learner from successfully
completing a distance education course (Zankadi, Hilal and Daoudi 2018). Some examples of
external threats to distance education include multiple responsibilities at home and work, which
may not leave a student with enough time to commit to distance learning, or limited financial
means, which could threaten a student’s ability to pay for distance education.
SWOT diagram
Figure 1: SWOT diagram