SWOT Analysis of De Montfort University

Running head: E-COMMERCE
E-Commerce
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Part 1: SWOT Analysis:
SWOT matrix or the SWOT analysis is the framework that is used for the purpose of
elevating the competitive position of any organization and for the purpose of developing
strategic plans. SWOT generally stands for Strength, Weakness, Opportunities and Threats1. This
analysis helps in assessing the internal as well as the external factors along with the current and
future potentials. The SWOT diagram for the De Montfort University has been provided below:
Strength Weakness
 One of the Biggest Strength of the De
Montfort University is the legacy which
has already been established. Besides this
the University has also been associated
with providing quality education since the
year of 1992.
 There exists almost more than 20,000
students and the endowment of the
university is almost close to 1.17 M GBP.
 De Montfort University is consisting of
the 2nd highest number of National
Teaching Fellows of all the UK
Universities2.
Some of the major weakness of the De
Montfort University includes the following:
 There exists an inappropriate balance
between the ration of UG and PH. That is
there exists only 3000 PG students out of
20,000 students.
 The number of courses existing in the
University is also limited which means the
University is only associated with
focusing upon the entrepreneurs and the
innovations which in turn is associated
1 Shahijan, Milad Kalantari, Sajad Rezaei, and Christopher Nigel Preece. "Developing a framework of
internationalisation for higher education institutions in Malaysia: a SWOT analysis." International Journal
of Management in Education10.2 (2016): 145-173.
2 Douglas, Jacqueline Ann, et al. "Understanding student satisfaction and dissatisfaction: an interpretive
study in the UK higher education context." Studies in Higher Education 40.2 (2015): 329-349.

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with motivating the students to come up
with out of the box solutions so as to
solve the problems faced by real life
businesses.
Opportunities Threats
Some of the biggest opportunities includes the
following:
 Targeting the people with the various
distance learning as well as the online
programs
 Increased awareness level amongst the
people related to the post graduate
education has increased the opportunity of
the university so target the UG students so
as to get the post-graduation
Some of the biggest threats includes the
following:
 There exists numerous domestic as well as
international universities in the UK which
is associated with posing a huge amount
of risk for the De Montfort University.
 There also exsts threats from various
external environment such as the laws of
government and regulations as well as the
financial conditions of the market and
many more.
Discussion:
The SWOT analysis conducted above helps in concluding to the fact that the De Montfort
University is one of the great place for having education3. Various decisions taken by the
university so as to offer more courses to the international students is one of the best decision as
3 Underwood, Jason, et al. "Current position and associated challenges of BIM education in UK higher
education." BIM Academic Forum. 2015.