Principles of Marketing: Generation X Gaming Laptop

PRINCIPLES OF MARKETING

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Product/Service Description...................................................................................................3
Outline Market Analysis........................................................................................................3
Segmentation, targeting and positioning................................................................................4
Your Recommended Marketing Mix.....................................................................................5
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8

INTRODUCTION
Marketing is important part of the organisation because it helps the organisation in
attracting the large number of customer by the use of different promotional tools and
establishing the relationship between customer and organisations product (Palmatier and
Crecelius, 2019). In the current report there is a discussion about the different approach of the
marketing where the report will be focused on a newly invented high end gaming laptop. In
this current report there is discussion about the proper market where a market analysis will be
conducted so that the laptop can be marketed by identifying the trends within the market.
There is also a discussion about the STP approach where the segmenting targeting and
positioning of the product will be discovered. In the end of this report there is discussion
about a proper marketing mix which can be used by the organisation to promote their gaming
laptop.
MAIN BODY
Product/Service Description
In current business market, technological changes are continuous which are impacting
on the technology of different laptops. There is also trend toward gaming because there are
various organisations like TENCENT, call of duty and many more which are producing
different kind of gaming platforms so that individuals can enjoy and get entertain from their
highly graphic games. In relation to this, trend towards end gaming laptops is continuously
increasing (Porral and Stanton, 2017). So it is important to the organisation to launch a
gaming laptop which inbuilt of various qualities which are required by a gamer to enjoy its
gaming performance. In relation to this a newly invented gaming laptop with support system
of processor i7, 4 TB hard disc and a highly resolution graphic card which enable a gamer to
enjoy 1080 pixel graphic will be launched. It is and gaming laptop named as generation X.
this laptop is built to provide thrilling experience to a gamer so that a gamer can enjoy his
game as well as increase its performance while performing the game. This also in built of a
long lasting battery which will last up to 12 hour in single charge. It is the improved and
innovative product which will enable The gamers to enjoy their special for long period of
time as well as it also decrease the chances of failure because it is past from of a hundred
quality test.
Outline Market Analysis
A brief analysis of the market:
In relation to the current product the generation X, it is dealing in the laptop market
which is changing continuously this is because there are various organisation like Microsoft,
SKULLCANDY, HP and many more who are performing at larger level with high
investment on research and development. This is a reason where there are continuous
development and innovation within the gaming laptops. Market is highly competitive because
there is large number of customer in comparison of high number of organisation. For
launching generation X it is important for organisation to use proper marketing plan which
will enable firm to eliminate the competition from large competitors (Suryawanshi, 2020).