Understanding & Leading Change in Desklib: An Evaluation of Organizational Strategy and Operations

Understanding &
Leading Change
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Table of Content
Assessment Part 1
1.0 Introduction 3
2.0 An overview of the organisation and it’s change processes 3
3.0 A PEST/SWOT analysis to be undertaken to identify drivers of change
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4.1 An evaluation of the drivers and impacts of change and how they have
affected organisational strategy 14
4.2 Comparing the impacts of change and the effect they have had upon the
organisation’s strategy and operations 18
5.0 Evaluation of how change will have affected leadership, individuals and
team behaviour 20
6.0 An evaluation of how the impact of change was minimised and the
application of appropriate models applied to plan for and process change
efficiently 20
7.0 Critical evaluation of the long- term implications of change to inform
conclusions and recommendations for minimising affects of change through
effective planning and managing change, including change impact analysis
to identify potential risks of change 21
8.0 Conclusion 22
References 23
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1.0 Introduction
Zoom video communication is a distributor of video and online
messaging services which runs on a cloud-based end-to-end software platform.
Eric Yuan started this firm in 2011 in California, USA. Throughout the COVID-
19 outbreak, this was the most useful aspect and it was utilized for work from
home, corporate meetings, recruitment, online learning and online TV and web
enjoyment. Their mission is to make video chats more secure by reducing
friction. Their vision is that individuals can achieve more due to the video
interactions, that consumers, the business, colleagues and themselves are its
worth and that its culture is based on delivering joy to others. The aim of the
report is to measure the effect of large-scale change on the organization's
strategy and operations. Also analyzing how the change would affect business
behaviors and using theory and models, recommend steps that would be
implemented to reduce the negative impact on the firms.
Organizational change relates to a transition in an organization's existing
condition with the goal of improving performance. These changes would
involve improving an organization's procedures and routines, reorganizing its
operational structure or making a significant adjustment in its systems. This
means that organizational change aims to increase productivity in the short term
or long term. As a result, the transition should take particular actions in order to
reach specific objectives and aims (Alam, 2020). To implement the change
procedure and achieve the desired outcome, a defined plan and allocation of
resources method are necessary. External change drivers comprises of political,
economic, social and technological factors over which an enterprise could have
little or no control. As the elements are possible sources of strategic risk, they
must be carefully evaluated by organization or researcher.
2.0 An overview of the organisation and it’s change processes
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In 2020, the company encountered a lot of issues when executing its
application. The major worry was security, which resulted in a drop in sales and
stock. The company ran into issues as a result of undesirable individuals
collecting video conversations in order to disrupt routine operations and data
leaks. The phenomenon of Zoombombing wherein pranksters enter Zoom
meetings and display pornographic or scary videos. Zoom's standard settings are
to responsible in this case since they do not encourage meeting passwords and
allow any participant to share the screen. For resolving their issues, the
organisation has hired multiple number of experts to increase their security and
privacy policies (Bacova and et. al, 2020).
Organizational change describes the measures taken by a corporation or
firm to modify a significant aspect of its organisation, such as its culture, core
technology or infrastructure, or internal procedures. Organization design
includes the development of people, processes and structures to ensuring that
the firm's goals are met (Ali, Sun and Ali, 2017).
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Phase1: The change process begins when senior management recognizes
a desire for transformation from inside the organisation. This is generally the
result of a major crisis, such as a sudden decline in sales, substantial labour
problems, or excessive labour turnover (Belschak-Jacobs, 2018).
Phase2: An external entity is frequently recruited to propose a description
of the issue and begin the procedure of focusing organisational employees on it.
If internal staff members are skilled and trustworthy, they could also handle the
change process effectively.
Phase3: The change representative and management begin accumulating
and analysing required data in order to identify and address the most pressing
issues.
Phase4: It is necessary for the entity to encourage thinking and prevent
employing the same old tactics. Alternatives are found through generating fresh
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and viable possibilities in a creative manner (Hauser and et. Al, 2018). When
colleagues are enabled to engage in the process, they acquire a sense of
participation and are much more certain to be devoted to the ultimate plan of
action.
Phase5: Phase 4 alternatives are often tested on a limited scale and the
outcomes are analysed. If the approach is effective in one unit or a subset of a
unit, it may be implemented throughout the enterprise (Fullan, 2018).
Phase6: When the plan of action is considered appropriate, it must be
embraced freely by people in the organization. Performance improvement can
serve as a source of reinforcement, resulting in a dedication to the change.
3.0 A PEST/SWOT analysis to be undertaken to identify drivers of
change
PEST analysis
PEST Analysis is a measuring method used to analyse markets for a
certain product or business over a specific time period. PEST Analysis assists
businesses in making improved company decisions and increasing efficiency by
researching different factors that may impact a business, such as political,
economic, social and technological factors. In context to the selected
organisation, PEST analysis is mentioned below:
Political factors: The most crucial political element was the political
approach to nationwide lockdown in the year 2020, when the zoom application
experienced a significant increase in the amount of users and everyday
engagement in zoom sessions. In the social and health constraints that
lead imposed schools, colleges, companies and many people to seek simple and
free ways to communicate with their students, workers, teams, or
relatives(Berisha, Cotella and Solly, 2021). Zoom had approximately 10 million
daily participants prior to COVID-19. Within only a few weeks, the amount of
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users for this virtual solution had risen to more than 200 million. Several
countries, including those in Europe and North America, seek to drive the need
for zoom.
Economic factors: As it does not need the physical presence of teachers,
online education is a more cost-effective alternative to traditional education.
Additionally, because there are no productions or transportation costs to
consider for from copy to copy, suppliers of online education may provide their
course material at relatively low prices while still assuring a solid profit. While
being a more cost-effective long-term alternative to the conventional education,
online education has a somewhat significant initial cost (Bhopal and Bhopal, 2020).
This is due to the fact that in need to absorb digital information, every student
must have accessibility to an electronic device. And in advanced nations, there
is little of an issue because many students already own electronic gadgets and
can easily purchase them. The high price of computers and smart phones could
be problematic in underdeveloped nations.
Social factors: The split of work among on-site and teleporting customer
behaviour is one of the social and cultural societal factors that impact zoom.
During the first quarter of 2020, millions of people become customers through
having video meetings, conferences, or sharing moments. Several of these
behaviours remain as they are valued by employees, businesses and family
members that are far distant in the setting of a health crisis. The populace's
mobility and demand for digital are other factors affecting zoom and both are
raising trends in recent years in the framework of COVID-19. Social distancing
and curfew regulations enhanced the need for digital alternatives. Despite being
a very effective method of learning, internet education has the disadvantage of
diminishing personal connection (Choolam, 2020). Students that attend a physical
school engage make eye contact with former classmates, school employees and
a variety of other people, including those they meet on their route. The few who
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learn underneath an electronic screen miss out on this interpersonal connection
that is certainly essential to social growth and mental wellness. Another factor
that finds it challenging to substitute conventional education for younger kids is
the requirement for physical care. Conventional schools are a simple technique
for parents to ensuring that children are served, exercised and usually provided
for when they are normally out of the house for the most of the working day.
Young kids will be kept at homes for long periods of the day online schooling,
which would have been an unwise option for various reasons.
Technological factors: In terms of technology developments, the main
affecting factors of zoom at the beginning of this spring 2020 Lockdown,
enabling two-way encryption of conversations and their utilisation to digital
data overall, along with video conversations and conferences. This technology
was not well practised by the company and it received horrible criticism. As
nearly all students, particularly in poor nations, have access to technological
devices, students will be impossible to access online learning materials (Creary,
2021). Electronic gadgets may be accessible in some situations, but their quality
is insufficient to offer a good learning experience. Another significant
technological hurdle to online education is Internet connectivity. Even if a
student possesses a powerful enough electronic device to receive digital
educational materials, students must still be able to browse those resources over
the internet.
SWOT analysis
A SWOT analysis is a list of the corporation's strengths, weaknesses,
opportunities and threats. The fundamental goal of a SWOT analysis is to assist
companies in developing a complete understanding of all the elements
associated in taking a business decision. Internal factors are the corporation's
strengths and weaknesses. Strengths are attributes that provide a firm with a
competitive edge, whereas weaknesses are features that a corporation must
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