logo

Case study on Develop Organizational Marketing Objectives

   

Added on  2021-02-19

8 Pages2112 Words51 Views
Professional Development
 | 
 | 
 | 
Develop Organizational Marketing ObjectivesDevelop Organizational Marketing Objectives[ContentsINTRODUCTION...........................................................................................................................1Mission, vision, values and purpose of Haigh Chocolates..........................................................1Strategic directions and targets of Haigh Chocolates.................................................................1Situational analyses of company.................................................................................................1Legal and ethical requirements for business to address sustainability issues.............................3The impact of organisational strategic direction on current marketing activities.......................4Key products or services and major markets for SWOT Analysis (Strengths, Weaknesses,Opportunities and Threats)..........................................................................................................4Evaluation of effectiveness of marketing undertaking................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7..........................................................................................................................................................5REFERENCES................................................................................................................................7
Case study on Develop Organizational Marketing Objectives_1

Develop Organizational Marketing ObjectivesINTRODUCTIONIt is very essential for the organisation to develop organisational marketing objectives asit helps the company to achieve its goals. Present study is based on the company HaighChocolates that is a popular brand in Melbourne and it is having around 8 stores in Melbourne.Report will include Situational analyses of company that further will consider different Legaland ethical requirements for business to address sustainability issues. Report will also identifythe impact of organisational strategic direction on current marketing activities. Further reportwill include key products or services and major markets for strengths, weaknesses, opportunitiesand threats. At the end report will evaluate effectiveness of marketing. Mission, vision, values and purpose of Haigh ChocolatesMission:- To ensure customers have good quality experience and orders are timely deliveredVision:- To deliver world class chocolate experience for the customers every timeValues:- To have safe and positive work environmentHaving pride in the services and products provided to the customersPurpose:- To provide chocolates with the best ingredients and artisan skills with specialisedtechniques in making the chocolates(Haigh chocolates, 2019).Strategic directions and targets of Haigh ChocolatesStrategic direction:- Haigh Chocolates is using aggressive marketing strategy and is targeting customers of all agegroups. Company is working to have quality of products with the help of effective technology,quality equipment and competent human resource. Targets:-Company is targeting customers of all age groups and mostly they target young couples forconsumption and gifts. Not only this company is also targeting corporates for productassortments. Situational analyses of companyHaigh Chocolates is the popular brand in Melbourne; it has around 8 stores in Melbourne.
Case study on Develop Organizational Marketing Objectives_2

Develop Organizational Marketing ObjectivesPolitical factorChanges in government parties influence operations are Haigh Chocolates. If governmentof nation makes stringent restriction, then entity may fail to hire skilled workers which mayaffect its operations badly. Furthermore, increase in value added tax rate has affected price ofchocolates hence profit of company get reduced.Economic factor If there is economic downturn then it would badly affect expansion planning of HaighChocolates. In such condition purchasing capacity of buyers get affected which ultimately affectsales volume of business unit. Social factorTaste, culture, lifestyle are major social factor which influence choice of people. HaighChocolates takes care of taste of consumers and offer them best quality chocolates which satisfythem hence profitability of the firm gets increased. On other hand if entity fails to focus onculture of different people then it may lose its consumers. As there are many nutritionists’ peoplethose who don’t consumer chocolates and candies because it increases their fat hence sales of thefirm get badly affected.
Case study on Develop Organizational Marketing Objectives_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Organization and Leadership | Haigh’s Chocolates
|16
|3908
|29

Strategic Management for Haigh's Chocolate Company
|7
|1498
|478

Direct Marketing Assignment (Doc)
|8
|1941
|402

Haigh's Chocolate Strategy Proposal for Premium Chocolate Confectionary
|8
|534
|411

Marketing Plan of Haigh’s Company in Australia
|11
|714
|216

Cocoa Delight's Advance Diploma of Management
|13
|4606
|150