Developing a Holiday Package and Tour Operations

Developing a Holiday
Package and Tour
Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1.1 Explain the affect of current and recent trends and development of tour and travel sector
.....................................................................................................................................................1
TASK2.............................................................................................................................................3
2.1 Explain the stages and timescales involved in developing holidays.....................................3
2.2 Evaluate the suitability of different methods of contracting tour program...........................4
2.3 Calculate the selling price of a holiday program..................................................................5
TASK3.............................................................................................................................................6
3.1 Planning decisions taken for design of a selected brochure .................................................6
3.2 Suitability of alternatives to a traditional brochure for different kind of tour coordinators 7
3.3 Evaluate the suitability of different methods........................................................................8
TASK4.............................................................................................................................................8
4.1 Explain the strategic decisions made by different tour operator...........................................8
4.2 Compare the tactical decisions which are used by selected tour operator in different
situations.....................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERNCES.................................................................................................................................11

INTRODUCTION
Tour and travel industry in growing very fast in current environment. With time, per
person disposable income are increase and people are spend their money into travelling as well
as food. A travel agency is a private retailer or public services that provide various kind of
facilities to public such as activities, car, hotel, travel insurance, airline, cruise lines, railways,
package tours and accommodation etc. Various kind of services may done of the basis of income
of customers. In this assignment Thomas cook group plc is a British largest tour and travel
company. Its is founded on the year of 2007. they run various kind of other subsidiaries firm like
retail, airline, hotels4u, condor, airline balearics and scandinavia. Thomas cook group plc is earn
net revenue of £9,007 million in the year of 2017 with operational cost of £330 million. Its run
their business operation at international level (Kauppi, Moxham and Bamford, 2013). In this
report covers effect of current and recent trends and development on tour sector and analysis of
suitability of different method of contracting, in the last calculate selling price of holiday. It is
also covers strategic decision made by various tour operator.
TASK1
1.1 Explain the affect of current and recent trends and development of tour and travel sector
The tour operator provide both services both tour and travel sectors to implementing
holiday packages in order to gain high market share as well as profits. This industry are grow
very fast as compare to other sectors of the United Kingdom. Its increase demand of services and
product. Tour packages and all related services are the product for this commercial enterprise.
This sector provide high employments as well as salary to all others sector company or
employees like food, hotel, travelling, retail cloth sector and many more. There are emerge
various kind of trends which affect growth of tour industry. Some important recent rends and
development are explain as follows:
Developed technology: In current environment technology and innovation are grow very
fast that create positive impact on all industry (Jones and Robinson, 2012). Tour sector many
also affected by this trend. Some important technology which affect travel industry are effective
communication network, strong and safe transportation system, reachability and many more.
Globalisation: Through this, company are able to provide their product and services in all
nations. In which firms are sell standard goods. So that, visitor are purchase product form any
1

where and any location easily. Through globalisation, tour company are capable to select any
location in different country.
Customized product: It is a management of Thomas cook group plc responsibility to
conduct research for gather information related to customer's needs and wants. Accordingly tour
operators have develop product and services in order to full fill demand of all clients in an
effective manner in given time frame.
Marketing techniques: in current business environment various type of marketing
activities are done to gain high customer's attraction toward firm product and offers. Manager of
Thomas cook group plc has used various marketing techniques like advertisement, promotion,
branding, strategies and internet or many more for increase profitability as well as high market
share (Medlik, 2016).
Level of customer's satisfaction: In order to gain clients gratification, firm are know
consumers preferences, attitude, perception, motivation factors and many more. Through
affective operational planning and strategies, company are able to enhance customer's
satisfaction. For this, they are develop strategies and build strong plaining of all activities which
are executing in duration of travelling.
Transportation: It is a one of the important factors which affect customer's satisfaction as
well as firm profitability. Each and every clients want economic, safe and comfortable travelling.
Because visitor can spend lot of time on of travelling and they need comfortable. In current
environment, transportation cost are economic basis lot of clients may go for holidays, thus
reduce price of transit facilities.
Mobile application: According to recent trend most of tour operators has launch their
mobile application which helps customers to provide all relevant information and data related to
holiday package. Through latest technology, mobile application should be more advance which
provide guideline of whole holiday plan.
The best cruise liners: Best cruise liners are carnival line, royal seven seas cruises,
Holland America, lindblad expeditions, viking river cruises and many more. By make effective
cruise liner, firm are able to enhance buyers attraction as well as satisfaction which increase
overall profits. According to recent trend, clients demand holiday in cruise which provide high
gratification in their vacation.
2