Analysis of Food and Beverage Industry

This assignment provides a comprehensive analysis of the food and beverage industry, covering topics such as the use of nanotechnology, food intake and satiety, cereal grains for the food and beverage industries, and managing social and environmental action in the hospitality industry. It also includes case studies on service quality of airports' food and beverage retailers, role of open innovation in market success, and extending environmental management beyond firm boundaries. Additionally, it explores electron beam pasteurization and complementary food processing technologies, stability and shelf life of food, and managing dysphagia through diet modifications.

Managing Food and
Beverages
operations
Table of Contents

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Different type of businesses within the food and beverage industry....................................1
P2) Different rating system used for food and beverage industry nationally and internationally
.....................................................................................................................................................4
P3) Current and future trends affecting food and beverage businesses......................................5
TASK 2............................................................................................................................................6
P4) Professional food and beverage management skills within a food and beverage industry
.....................................................................................................................................................6
P5) legal requirements and regulatory standards to the maintenance and cleaning of
equipment. ..................................................................................................................................7
TASK 3............................................................................................................................................8
P6) Different operational and marketing technology for food and beverage businesses............8
TASK 4............................................................................................................................................9
P7) Factors that influence the consumers’ decision on which food and beverage outlets..........9
P8) Strategies used in a range of food and beverage outlets to attract and build loyal customer
...................................................................................................................................................11
CONCLUSION .............................................................................................................................13
REFRENCES.................................................................................................................................14

INTRODUCTION
Food and beverage industry consist of number of activities which are undertaken in order
to produce finished products. It includes acquisition of raw materials, preparing food and
beverages, stocking of raw materials, maintaining superior service and lastly focus on analysing
business outcomes so as to decide policies for future (AbuKhalifeh and Som, 2012). The focus of
assignment is on international food and beverage industry and the purpose is to supply
nourishment and to provide quality service food all over the world. This file gives the description
about managing of food and beverage industry. Along with this, it gives the brief discussion
about the different types of rating system that are applied internationally on food and beverages
service outlets and about the current industry trends. Lastly, it explains about the legal
requirements and regulatory standards that the food and beverage industry must follow in order
to provide quality service to their customers.
TASK 1
P1) Different type of businesses within the food and beverage industry
Sectors Description Advantage disadvantage Example Employer
Hotels It is a body
that supply
nourishment,
lodgement
factors to their
customers.
Specially, it is
settled on their
situation and
rating of
employment
services like 1
star and 7 stats
hotels.
In this, the
housing facilities
is provided to the
tourist in order to
engross at
outstanding level
which instantly
alter in
intensifying the
food services.
The services
are more costly
which result in
failure to meet
the consumers
demands.
Hotel Victoria is a famed
hotel in UK. It was built in
1897.
1

Fast food
centres
This centre
can outset
their
association
both at
advanced and
midget level.
Mainly, it
supply meals,
fast food like
Burger and
Pizza.
Its advantage is
that it render
mixture of fast
food at reasonable
price to
customers.
The major
disadvantage
of fast food is
its low quality
of food
because fast
food centres
operates their
business
activities at
lower level.
Leon is a fast food centre
restaurant in UK. It
specialise in providing
health conscious food to
their customers.
Hospital
catering
services
It render food
to hospital
staff and to
their
forbearing.
It render superior
services to long-
suffering patients
(Akpoyomare,
Adeosun and
Ganiyu, 2012).
Sometimes,
they fails to
offer high
quality
services in
regards to food
products which
influences the
health
condition and
well-being of
people.
Mitie Catering is one of the
famed service provider in
UK. It was established in
1987.
Theme parks These are the
charismatic
fate which
create positive
influence on
tourist.
It advantage is
that it assist in
accelerating the
tourist for longer
time period. It is
also focus on
The major
disadvantage
of this is that
they charge
high-priced at
parks field.
Drayton Manor is a notable
theme park which situated in
UK. It was inaugurated in
1949.
2

increasing
employment
services.
Restaurant It provide
variety of food
and beverage
services to
their
customers.
They carry on
their business
both at small
and high level
in order to
generate more
of revenue.
They takes into
consideration the
fact that they are
satisfying their
respective
customers needs at
affordable price.
They function
their enterprise
at advanced
level which
indirectly
create an
impact on
other
restaurant as
well
The Nando kitchen is one of
the well established
restaurant in UK which
satisfy the needs of their
customers.
Prison
catering
services
Thy supply
food and
beverage
services for
correctional
institution.
The advantage of
such services
provider is that
they save the time
of cook which are
available in
prison.
The main
disadvantage is
that they
render poor
quality food
services to
prisoners.
HMP Liverpool is a prison
catering service provider in
UK. It was implanted in
1855.
Contract
catering
They render
food and
beverage
services on a
contractual
basis for any
types of events
Its advantages is
that it takes into
consideration
customer's needs
and preferences
and accordingly
provide services.
Its
disadvantage is
that it
indirectly
create
negative effect
on other food
Lexington Caterers is one of
the catering services
provider in UK who focus
on rendering great foods and
services to their customers.
3

and ceremony
that takes
place.
supplying
industry.
Culture and
heritage
food services
They provide
food services
as per the
customer
culture and
heritage.
The advantage of
this is that the
customers can
can easily get on
food services in
any countries as
per their culture
and traditions.
Its
disadvantage is
that they
charge high
monetary value
for rendering
such special
services.
Saffron is one of the
example of such service
provider in UK. It mainly
focus on rendering food
services as per the culture of
their customers.
Branded
Restaurant
This type of
restaurant
products and
services to
their
respective and
regular
customers.
Main advantage of
this type of
service is that it is
beneficial for top
class people as
they are the one
who cannot low
quality products
and services.
Disadvantage
of this type of
restaurant is
that the
services of
such restaurant
are not
affordable by
middle class
people.
Rosa Thai is one of the
branded restaurant in UK
which render Thai food
services and are moving
toward more informal
dinning process.
Full service
restaurant
This type of
restaurant
provide 24
hours service
to their
customers.
Its advantage is
that it provide 24
hours services to
the customers as
and whenever
required which is
the advantage to
the company as
well as for
Major
disadvantage
of this type of
restaurant is
that it is costly.
As its not
possible for the
customers to
avail 24 hr.
Chez Bruce is one of the
example for full service
restaurant in UK. It mainly
focus on rendering best food
and drinks with orchestrated
environment.
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customers. It will
help in increasing
the profitability
ratio of the
company.
services so in
that case
company have
to suffer from
loss.
P2) Different rating system used for food and beverage industry nationally and internationally
Food rating schemes are implemented to maintain food hygiene nationally and
internationally. It is a marking or grading by which consumer able to know about the quality of
food in different sections of food industries (Alfadul and Elneshwy, 2010). It is also helpful for
industries to maintain quality of food they are offering to their consumers. With assistance of
these ratings, different industries make their places in market nationally and internationally. In
addition to this, star rating system is used by industries as a marketing tool. It plays an important
role in food and beverage industries because this is the first thing customers see before choosing
any hotel or restaurant. In this regard, it will help hotels to improve their overall performance.
Under this, different industries use different rating tools to measure their quality of hotel. It
becomes easy for consumers to differentiate between hotels on the basis of their ratings. There
are different rating systems used by industries nationally and internationally are examined below:
 Scores On The Doors: This tool of rating system is used by cafes and restaurants for
maintaining food hygiene and to follow good safety procedures at the time of food
preparation. This will help to show their level of complicity with food hygiene by
displaying results of inspections on their doors. Under this system, food hygiene rating
tool inspects about cleaning, pest control, etc. After inspection, ratings are awarded in
scale of 1 to 3 or by displaying stickers on their front window. Rating '1' indicates that the
the hotel required major improvements in relation to hygiene and safety (Anton and et.
al., 2010). Rating '2' indicates some improvements should be needed to maintain. Rating
'3' is given to that industries or hotels which are found satisfactory at all levels.
 Michelin stars: This technique of rating is given by red Michelin guide which give
grading to restaurants on basis of their quality of products. Michelin stars is known as the
best guide which awards one to three stars to hotels with high culinary technique. This
system provides ratings in the form of 1 to 3. Rating '1' one is awarded to that restaurants
which provides high quality of products to their consumers. Rating '2' is given to those
5

hotels which have fabulous cooking strategies and which attract their customers more
towards them. At last, rating '3' is given to those hotels which provide hospitality services
and have exceptional cuisine enough for spending special holidays.
 AA Rosettes: This rating is granted by AA inspector of hotel management and
restaurant. On the basis of food quality, this system of rating is taking under
consideration and is very useful. The ratings of this hotel is done on the scale of 1 to 5.
One Rosette is awarded to those hotels which are improving their levels in the areas in
which they are working. Two Rosettes are awarded to those hotels which are performing
at a higher level of consistency and supplying food with good quality (Arendt and
Zannini, 2013). Three Rosettes are honored to those hotels who perform their cooking
with high quality of ingredients and in a systematic way. Four Rosettes are awarded to
them who have better abilities and technical skills. This the last rating in this tool, Five
Rosettes are awarded to them which includes all qualities of above 1 to 4 Rosettes. This
Rosette is given to those hotel which inspires and attracts its customers with their
performance.
 Hotel stars: These ratings are awarded to those hotels which includes a well defined
ambiance, proper accommodation, better services, superior quality meals and all those
things which covers whole environment of hotels. These are awarded on the basis of 1 to
5 grading scale. Five stars are awarded to those hotels who provides their customers with
high quality infrastructure and food products. Four star ratings are given to those hotel
industries who have attractive reception areas and provide front desk services. Three stars
are offered by those who provide their costumers with well managed rooms, etc. The
management of two star hotels are under sole proprietor which provides personal
atmosphere to their customers. One star hotels are considered under small to medium size
hotels.
P3) Current and future trends affecting food and beverage businesses
In the competitive business market, food and beverage businesses is growing at a great
height. In order to stay at top in market, it is important for an organisation or industry to know
about the tastes, preferences and needs of consumers. In this context, day to day changing of
customer preferences is declining future of this business. Trends which are affecting food and
beverage industries are stated below.
6

 Street foods: Now-a-days, people are attracting towards street food instead of restaurants
because of its reasonable prices and cooking authenticity (Cho and Yoo, 2015). Street
food providers are attracting customers by offering variety of food products in cheap
rates. Thus, people are liking its tastes and methods of cooking as they cook in front of
consumers which gives them more satisfaction. This reason is affecting food and
beverage businesses day-by-day.
 Chefs at homes: Instead of going outside, people are preferring to appoint chefs at home
or by cooking themselves. This reason is also affecting future of foods and beverage
industries at a large scale. Not only this, people are also taking help of social networking
sites to enjoy variety of outside foods so they prefer to order by online sources from
nearby hotels which is the major drawback for food and beverage industries.
 App based service: These services are also playing a vital role in declining food and
beverage industries. Food delivery apps have more become popular day by day that
people are less interested to enjoy their food in restaurants (Enzing, Pascucci and Omta,
2011). While, mobile based apps are shrinking the food and beverage industries because
people are focused towards online sites which provides them offers and food at lower
costs. So, this is also affecting food and beverage industries.
TASK 2
P4) Professional food and beverage management skills within a food and beverage industry
It is important to take into consideration the importance of professional skill For Food and
Beverage industry as it helps in accomplishing of organizational goal (Chung and Parker, 2010).
Some of the professional skills are explained below:
Staff should be trained and skilled: In order to achieve better result, professional
manager of Food and Beverage industry must select and recruit skilled candidate. Additionally ,
should also provide with proper and accurate training to their skilled workers. This will help
them to become specialized in their performance.
Proper communication ability: Secondly, professional manager of Food and Beverage
industry should take in to consideration that their workers are having a good communication skill.
This will help them to attract and retain their customers.
7

Ability to sort out issues if any arises: Thirdly, the manager of food and beverage
industry must have the ability to resolves the issues that may take place in the company. As it
helps in creating the brand image of the company in market (Decker, Elias and McClements,
2010).
To manage overall operational activities: Being the professional manager of the food
industry, its the responsibility to have a control on overall operating activities undertaken in an
organization. This will helps in smooth functioning of business.
P5) legal requirements and regulatory standards to the maintenance and cleaning of equipment.
The UK government has made it mandatory for all food industries to strictly implement the rules
and regulations. This will help them to achieve the standard quality of items. Main aspects of this
rules is health safety. (Borges Lopes, Freitas and Sousa, 2015). Activities like processing,
labelling and packaging along with production and distribution of products are under the
supervision of International regulatory bodies (Enzing, Pascucci and Omta, 2011). Some of the
regulatory bodies managing this industry are as follows:
World Health Organization: The main aim of creating this organization is to consider
the health and safety standards of all customers from all over the world. In accordance with
requirements they ask business entities to produce products and give services. (Giritlioglu, Jones
and Avcikurt, 2014).
FAO: The major task of this organisation is to maintain expected quality and standard of
food. Its target goal is to consider the ways which leads to decrement in the rate of food borne
disease. Improved livelihood and security also comes under their duties.
One of the law which explains about the rules and regulation that a food and beverage
industries should follow is explained below:
Food Safety Modernization Act of 2010(FSMA): This act was taken into force in 2010.
The main reason for implementing this act to follow certain operations. Tasks like growing,
harvesting and refining of the food came under it (Ferreira, Maier and Johanson, 2012). To
eliminate food borne illness this law was implemented as this act insures the accurate safety
standards.
8

TASK 3
P6) Different operational and marketing technology for food and beverage businesses
In every sectors technology advancements has taken place because of which the growth
rate of food and beverage industry has increased. Its mainly because of increase use of internet
technology which helps in promoting and advertising of products for obtaining better outcomes
of the company. There are some marketing and operational technology which helps in promoting
and developing of food and beverage industry which are mentioned below:
Operational technology
This technology controls every activities of the an organization so as to run the company
smoothly in order to achieve preset goal (Davis, Lockwood and Pantelidis, 2018). There are
several types of operational activities ,some of them are stated below:
Monitoring of equipment's: In food and beverage industry it is very much essential to
control and monitor the food items , specially perishable goods so as to sustain for long period.
The manager this industry should maintain the fridge and cooking temperature. So that the food
can be stored up for long period in order to make available as an when required by the customers.
Order taking: Second most important activities is to take the customers order on time and
to deliver their requirements on time. This will help the food and beverage industry to attract and
retain their customers in order to generate more of revenue.
Payment technology: Food and beverage industry has made easier for the customers to
make payment. They are providing payment facility with the help of credit card system because of
which customers don't have to carry cash in hand.
Marketing technology
Food and beverage industry are planning to enhance and to attract more numbers of
customers with the help of modern marketing technology (Del Chiappa, Martin and Roman,
2016). Some of the marketing technology like E-brochures, is one of the best technique to create
awareness about the particular products that they want to advertise in the market. It provide clear
cut statistic data about the industry on the basis of which customers decide to take decision.
Secondly comes the, social media like Facebook and Instagram with the help of which the
industry can market and advertise their products.
9

TASK 4
P7) Factors that influence the consumers’ decision on which food and beverage outlets
Food and Beverage industry is greatly influence due to the change in taste and preferences
of the customers (Dopson and Hayes, 2015 Additionally, one the major factor which has a great
affect on food and beverage industry is the change in income level of the customers and many
more factors are there which are explained below with the help of table:
Influencing factors Description Costa Coffee C & R Cafe
Restaurant
Marriott
Hotel
Internation
al Ltd.
Picture of
establishments
Take a 'selfie' of your
group outside the
restaurant that shows
the front of the
restaurant and its
name in the pictures
also
7/10 8/10 8/10
Tariff Board/Menus
Does the business
have a full menu or
tariff board at the
entrance, or above the
counter?
Yes, it has a full menu.
9/10 8/10 8/10
EPOS System
1. Does the business
have an EPOS
system?
Yes, it has a EPOS
system. 8/10 6/10 8/10
10

2. What
manufacturer's name
appears on the system
terminal?
3. Does the system
look easy for the staff
to use? Yes, they system are easy
to access.
7/10
6/10
5/10
9/10
8/10
7/10
Card Reader
1. Is there a credit
card payment facility?
2. Does it take
contactless payments?
3. Will it accept
Apple pay, Google
pay, Samsung pay
and similar
applications?
Yes, there is a availability
of credit card payment
system.
Yes. It accept the
contactless payments
method.
Yes.
6/10
9/10
6/10
8/10
8/10
8/10
9/10
7/10
8/10
Product Display
1. Are products
Managing Food &
Beverage operations
displayed in a logical
order?
2. Are they
attractively
displayed?
3. Do they look
delicious?
Yes, all the operational
activities of food and
beverage industry are
managed accurately.
Yes, they are displayed
attractively.
Yes.
710
5/10
8/10
9/10
8/10
710
8/10
9/10
8/10
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Purchase Boosts
1. What does the
business do to
encourage customers
to purchase and tempt
them to spend more?
2. Are all items
individually priced?
3. Are there impulse
purchase items near
the till?
4. Do members of
staff up sell?
Business gives attractive
discounts and free sample
offers in order to retain
and attract customers.
Yes, all items are priced
individually.
Yes.
Yes.
8/10
6/10
9/10
8/10
9/10
8/10
7/10
8/10
8/10
9/10
9/10
9/10
P8) Strategies used in a range of food and beverage outlets to attract and build loyal customer
In order to increase the level of revenue generation, Food and Beverage industry has
adopted several types of strategies so as to attract and retain customers which are explained
below with the help of table:
Strategies Description Costa
Coffee
C & R
Cafe
Restaura
nt
Marriott
Hotel
Internatio
nal Ltd.
Posters and
Advertisements
1. Are there
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posters and
advertisements?
2. What are they
promoting?
3. Are they
appealing and
likely to succeed?
1. Yes, they uses different styles of
poster and advertisement so as to invite
new customers.
2. The brand image of the industry they
are promoting.
3. Yes, they are likely to succeed.
7/10
6/10
8/10
8/10
8/10
9/10
9/10
8/10
7/10
Pricing
1. Write down
four or more
typical items and
their prices?
2. Do the prices
represents good
value for money?
3. Are there any
special offers,
discounts on
meals?
1. It supply 6-7 items like, different
quality of tea they are offering.
Additionally, they offer coffee of two
types like, hot and cold coffee.
Yes.
Yes, they provide many a time discount
on different food items.
7/10
7/10
8/10
7/10
8/10
7/10
10/10
5/10
7/10
Repeat Business
1. What is the
business doing to
encourage
customers to
return?
2. Are there
loyalty cards
1. Business is rendering special services
by providing quality food items with
good taste as per consumers preferences.
2. Yes,there are availability of loyalty
cards.
8/10
8/10
7/10
7/10
9/10
7/10
13

available?
3. Do staff
encourage
customers to
return?
4. Are there any
advertisements
promoting
forthcoming
events or soon to
be launched
products?
3. Yes, they provide discounts in order
to retain customers.
4. Yes, there are advertisements
promoting forthcoming events which are
soon going to be launched.
9/10
4/10
9/10
6/10
8/10
7/10
Other
observations
1.What else have
you noticed, that
is relevant to the
operation of the
business, during
your visit?
I have noticed that the industry should
provide services as per their customers
culture and tradition. This will help the
business to influence their customers.
4/10 9/10 8/10
CONCLUSION
From the analysis of the above given report it has been concluded that food and beverage
is considered as the fastest growing and developing industry which helps in creating various
opportunities for the people or economy. Food and beverage companies are also effective in
enlarging the profit margin of a country through attracting international customers towards their
products and services. The major concern of an organisation is to attaining higher growth and
profitability as to reaching at higher competitive edge within the market place. Organisations are
also focused on analysing the changing needs and wants of people in order to satisfying their
needs and wants of customers at market place. This also create value in maximisation of profit
14

and growth of the firm. Food and beverages industry is getting affected by street food vendors,
fusion cooking and so on because they attract customers through their quality as well as cheap
price. Along with this, touch screen technology is also affecting because by using it people can
order food online and there is no need to go out.
15