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DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY ROLL NO.

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Curtin University

   

Digital and Interactive Marketing (MKTG6006)

   

Added on  2020-04-29

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DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY: ROLL NO.: Contents Introduction 3 Company Overview 3 Onlinepresence 1:564 Website Suggest 5 Facebook on Twitter6 SEO Development 6 Industry Report 7 Segmentationand Target Market7 Demographics 8 Usage 8 Psychographics 8 Benefits8 Competitors 9 OnlineAnalysis9 Website9 Social Networking 9 Suggestion and Conclusion 10 Pitch 11 References 12 Appendices 13 Introduction Company Overview Ookus is an online platform providing people to share their dreams and ideas. This is an

DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY ROLL NO.

   

Curtin University

   

Digital and Interactive Marketing (MKTG6006)

   Added on 2020-04-29

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RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING 1DIGITAL AND INTERACTIVE MARKETINGSUBMITTED BY:ROLL NO.:ContentsIntroduction......................................................................................................................................3Company Overview.....................................................................................................................3Onlinepresence.............................................................................................................................4
DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY ROLL NO._1
RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING 2Website........................................................................................................................................5Facebook......................................................................................................................................5Twitter..........................................................................................................................................6SEO Development...........................................................................................................................6Industry Report................................................................................................................................7Segmentationand Target Market..............................................................................................7Demographics..........................................................................................................................8Usage.......................................................................................................................................8Psychographics........................................................................................................................8Benefits....................................................................................................................................8Competitors......................................................................................................................................9OnlineAnalysis.............................................................................................................................9Website........................................................................................................................................9Social Networking.......................................................................................................................9Suggestion and Conclusion............................................................................................................10Pitch...............................................................................................................................................11References......................................................................................................................................12Appendices....................................................................................................................................13
DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY ROLL NO._2
RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING 3IntroductionCompany Overview Ookus is an online platform providing people to share their dreams and ideas. The online portal makes a contribution to make people fulfil their dreams. The start up is located in Australia has avision to encourage people to contribute for the dreams of others. The purpose of the organization is to initiate in an effective way by organizing the budget to make people realize their dreams. The company act as a saviour by focusing over the individual requirements to meet the desires. Over the time, the company has gained recognition in Australia by meeting the changes taking place in the business environment (Miller, Michael 2012). There is a drastic change in the marketing and development pattern while supporting the new ideas. This helps in understanding the needs of the people. It is through the effective business strategies that the company has been able to create an effective name in the market. Ookus is present in Australia only. Website quality is one of the important factors that affect consumers’ attitudes and behavior to a large extent. – Indigogo, Cofundos, Dream.build are the competitors of Ookus. These brands are causing a high scale competition to Ookus. Dreambuild is the main competitor
DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY ROLL NO._3
RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING 4of Ookus. (Ookus, 2017).In order to gain recognition in the market, Companies can use Web 2.0 to create the online space.An interactive online presence helps in matching up with the expectations of the customers. The social media presence of Ookus is limited. The official pages are available on Facebook, Instagram and Twitter with a limited following (Chaffey, Dave, Smith, and Smith 2013). Online presenceWebsiteThe website act as an informative platform to create awareness among potential consumers aboutthe brand and its servings through supported fact and figures. This will help in understanding the brand value and information through an effective format. According to Alexa, about 76.7 percentof Australians visited the website, over the last year. This depicts the flow of customers visiting the website depending upon its online popularity. Currently, the Website has a limited traffic to deal with. Under such a situation it is suggested to develop an integrated digital marketing planning to develop interest of people.
DIGITAL AND INTERACTIVE MARKETING SUBMITTED BY ROLL NO._4

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