Digital And Interactive Marketing Assignment

Added on - 29 Apr 2020

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RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING1DIGITAL AND INTERACTIVE MARKETINGSUBMITTED BY:ROLL NO.:ContentsIntroduction......................................................................................................................................3Company Overview.....................................................................................................................3Onlinepresence.............................................................................................................................4
RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING2Website........................................................................................................................................5Facebook......................................................................................................................................5Twitter..........................................................................................................................................6SEO Development...........................................................................................................................6Industry Report................................................................................................................................7Segmentationand Target Market..............................................................................................7Demographics..........................................................................................................................8Usage.......................................................................................................................................8Psychographics........................................................................................................................8Benefits....................................................................................................................................8Competitors......................................................................................................................................9OnlineAnalysis.............................................................................................................................9Website........................................................................................................................................9Social Networking.......................................................................................................................9Suggestion and Conclusion............................................................................................................10Pitch...............................................................................................................................................11References......................................................................................................................................12Appendices....................................................................................................................................13
RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING3IntroductionCompany OverviewOokus is an online platform providing people to share their dreams and ideas. The online portalmakes a contribution to make people fulfil their dreams. The start up is located in Australia has avision to encourage people to contribute for the dreams of others. The purpose of theorganization is to initiate in an effective way by organizing the budget to make people realizetheir dreams. The company act as a saviour by focusing over the individual requirements tomeet the desires. Over the time, the company has gained recognition in Australia by meeting thechanges taking place in the business environment (Miller, Michael2012). There is a drasticchange in the marketing and development pattern while supporting the new ideas. This helps inunderstanding the needs of the people. It is through the effective business strategies that thecompany has been able to create an effective name in the market. Ookus is present in Australiaonly. Website quality is one of the important factors that affect consumers’ attitudes andbehavior to a large extent. – Indigogo, Cofundos, Dream.build are the competitors of Ookus.These brands are causing a high scale competition to Ookus. Dreambuild is the main competitor
RUNNING HEAD: DIGITAL AND INTERACTIVE MARKETING4of Ookus.(Ookus, 2017).In order to gain recognition in the market, Companies can use Web 2.0 to create the online space.An interactive online presence helps in matching up with the expectations of the customers. Thesocial media presence of Ookus is limited. The official pages are available on Facebook,Instagram and Twitter with a limited following (Chaffey, Dave, Smith, and Smith 2013).OnlinepresenceWebsiteThe website act as an informative platform to create awareness among potential consumers aboutthe brand and its servings through supported fact and figures. This will help in understanding thebrand value and information through an effective format. According to Alexa, about 76.7 percentof Australians visited the website, over the last year. This depicts the flow of customers visitingthe website depending upon its online popularity. Currently, the Website has a limited traffic todeal with. Under such a situation it is suggested to develop an integrated digital marketingplanning to develop interest of people.
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