Digital Business Management and Emerging Technology

This presentation on Digital Business Management and Emerging Technology covers topics such as e-business models, digital marketing strategies, cyber security measures and more. It provides insights into how organizations can use digital technologies to improve their operations and customer experience. Desklib offers access to solved assignments, essays, dissertations and more on this subject.

Digital business management
and emerging technology

Table of content
 Introduction
 Identify E-business model, e-business concepts and approaches
 Identify competitive strategy and digital business strategy
 Identify their digital marketing strategies and options
 Web market intelligence platform and discuss the customer traffic data
 Identify the company’s e-CRM and social network channels
 Identify the cyber security measures
 Conclusion
 References

Introduction
Digital business is considered as the process of implementing
digital technologies with the objective of reinvent business
model as well as transforms organizational products and
customer experience. Digital business creates competitive adge
on the bases of various unique combinations of digital as well
as physical resources. Emerging technology is considered as the
term that is used for describing new technology and continuing
development of existing technologies.

Identify E-business model, e-business
concepts and approaches
 E-business model: E-business model is defined as
the method through which an organization sustains itself for
long term period of time through using information
technology. E-business model are the approaches that are used
by organization to become profitable business on the internet.
 E-business concepts and approaches: E-business concepts
include various types of e-business strategies, e-business
models and e-commerce system that are used by
organizations to conduct it operations digitally

Identify competitive strategy and digital
business strategy
 Competitive strategy: Competitive strategy is defined as the set of
various policies as well as procedure that are used by business in
order to gain competitive advantages in particular market places.
 Digital business strategy: Digital business strategy is related to
using developments in technology to improve how organization
brings values to their customers. It guides organization to innovate
new products as well as new capabilities that are not implemented
previously.

Identify their digital marketing strategies and
options
Digital marketing strategy: Digital marketing strategy is defined as the
set of planned actions that are performed by organization through online
media to reach specific business goals. It is related to performing regular
actions on right time with the help of suitable online channel to improve
business revenue and relationship with audiences.
 Search engine optimization
 Social media marketing
 Content marketing

Web market intelligence platform and discuss
the customer traffic data
Similar web is defined as the valuable platform that describes the
strategic planning and tactical execution. Depth insight as well as
analysis helps to reveal existing competitors in market and recognize
their market share. Similar web is the tool that estimates the amount
of traffic of various websites.
 Customer traffic data:
 Recommendations:

Identify the company’s e-CRM and social
network channels
 E-CRM: Electronic customer relationship management is related to the integration of web
channel in organizational overall enterprise CRM strategy with the objective of driving
consistency with various channels such as sales, customer service and support as well as
marketing initiatives.
 Social network channel: There are various social network channels that connect customers
and business on a platform that are operated through internet. Uber Eats uses various social
network channels to make interaction with customers and gain information about them.

Identify the cyber security measures
 Cyber security: Cyber security is defined as the application
that is related to protecting computer system as well as
networks from unauthorized access, damage and theft of any
kind hardware, software and data and software.
 E-business ethics: E-business ethics provides guidance as
well as influences how serves to its customers and treat with
employees while being governed by the personal ethics of
entrepreneur that impact on organizational system, procedure
and outcome

Conclusion
As per the above report, it can be concluded that digital business uses various technologies to
conduct its operations. In current business environment various technologies are used by
organization that enables business to interact with customers and attain higher market reach.

References
 Attaran, M., 2020, July. Digital technology enablers and their implications for supply chain management. In Supply
Chain Forum: An International Journal (Vol. 21, No. 3, pp. 158-172). Taylor & Francis.
 Boneva, M., 2018. Challenges related to the digital transformation of business companies. In Innovation
Management, Entrepreneurship and Sustainability (IMES 2018) (pp. 101-114). Vysoká škola ekonomická v Praze.
 Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and e-commerce management. Pearson
UK.
 Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems landscape survey and
knowledge cross sharing. Technological Forecasting and Social Change, 147, pp.100-109.

Thank-You