3DIGITAL INNOVATIONIntroduction Australia has a large mining industry due to its large deposits of varieties of minerals.The oldest metal that is found in the country is Copper that is one of the most useful mineralused by humanity. The total amount of copper cover in Australia accounts for 6%, which hasmade the country the fifth largest copper producer globally. The industry has also continuouslyinduced a large number of new technologies in order to improve their mining methods (Ivanova2014). This paper focuses on the business model set up by the mining industry depending onaugmented and virtual reality. Further, it will discuss about the technology trend linking to therealities. It will focus on the effect of the business model of the industry on the value propositionmainly viewing the customer segments and customer journey. Business model canvas Key Partners Investors GovernmentDistributors Miners CustomersKey activitiesMining Surveying Reachingthe oreDiggingout theoreMeltingthe ore DistributingValueproposition Risk freeenvironment totheworkersInvestment inresearchanddevelopmentactivitiesContinuousinnovationSustainablemethodCustomerrelationshipMaintainthe databaseManagethecustomersthroughCRM Modifying theelementsofminingaccording to theneeds ofthecustomerCustomersegmentIndustrialcustomersBusinessmenPremiumcustomerbaseNichemarketKey Resources Miners Miningore

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