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Digital Innovation Paper - Business Model Canvas Of Mining Industry

   

Added on  2020-02-24

11 Pages1768 Words331 Views
Running note: DIGITAL INNOVATION Digital InnovationName of the StudentName of the UniversityAuthor note

1DIGITAL INNOVATIONExecutive summaryThe objective of the paper is to analyze the business model canvas of the mining industry inAustralia and bring about a modification in the technology and customer targeting in context toaugmented and virtual reality. The industry has formed its business model canvas and shown thatthe main customer segment is the rich industrialists. Thus, the industry can use the concept ofaugmented and virtual reality in reducing the gap between the industry and its employees andcustomers. Moreover, it can also use the Omni channel distribution system to target its customersegment.

2DIGITAL INNOVATIONTable of ContentsIntroduction......................................................................................................................................2Business model canvas....................................................................................................................2Technology analysis........................................................................................................................4Alignment of business model..........................................................................................................5Recommendation.............................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8

3DIGITAL INNOVATIONIntroduction Australia has a large mining industry due to its large deposits of varieties of minerals.The oldest metal that is found in the country is Copper that is one of the most useful mineralused by humanity. The total amount of copper cover in Australia accounts for 6%, which hasmade the country the fifth largest copper producer globally. The industry has also continuouslyinduced a large number of new technologies in order to improve their mining methods (Ivanova2014). This paper focuses on the business model set up by the mining industry depending onaugmented and virtual reality. Further, it will discuss about the technology trend linking to therealities. It will focus on the effect of the business model of the industry on the value propositionmainly viewing the customer segments and customer journey. Business model canvas Key Partners Investors GovernmentDistributors Miners CustomersKey activitiesMining Surveying Reachingthe oreDiggingout theoreMeltingthe ore DistributingValueproposition Risk freeenvironment totheworkersInvestment inresearchanddevelopmentactivitiesContinuousinnovationSustainablemethodCustomerrelationshipMaintainthe databaseManagethecustomersthroughCRM Modifying theelementsofminingaccording to theneeds ofthecustomerCustomersegmentIndustrialcustomersBusinessmenPremiumcustomerbaseNichemarketKey Resources Miners Miningore

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