Digital Marketing Analysis of Uber: Reasons behind the Failure of Digital Marketing Strategies

Running head: DIGITAL MARKETING ANALYSIS
DIGITAL MARKETING ANALYSIS
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DIGITAL MARKETING ANALYSIS
Executive Summary
This report is based on the analysis of the digital marketing strategies of an organization. The
company that is taken into consideration is Uber. The #DeleteUber campaign which was
trending in USA was a major reason behind the failure of its digital marketing related
strategy. The effects of this failure on the revenues of Uber is discussed in the report. The
competitor of Uber in USA namely Lyft on the other hand supported the strike related to ban
of immigrants and increased its shares in the market of USA. The report is concluded by
stating that the digital marketing strategies are important for the revenues of the various
organizations.

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DIGITAL MARKETING ANALYSIS
Table of Contents
About the company........................................................................................................3
Digital marketing used by the brand..............................................................................3
Reasons behind the failure of digital marketing strategies............................................4
Analysis of the competitor of the organization..............................................................4
Conclusion......................................................................................................................5
References......................................................................................................................6