Differences between Traditional and Digital Marketing
Verified
Added on  2023/01/19
|7
|1291
|30
AI Summary
This study explores the differences between traditional and digital marketing methods, including cost, tracking, and customer touch points. It also discusses the benefits of digital marketing for improving company performance and customer experience.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Digital Marketing
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................3 Differences between traditional and digital marketing................................................................3 Customer Touch Point and the Omnichannel Customer Journey................................................5 Benefitsofdigitalmarketingforimprovingthecompanyperformanceandcustomers experience....................................................................................................................................5 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Digitalmarketing is the method of marketing in which organization uses the techniques like advertising channels which are base on digital channels. It is also includes social media, email, web applications, websites, mobile applications (Baltes, 2015). With the help of this method for marketing business can enhance their market image and performance. In this will discussing the difference between traditional and digital marketing. Also, in this study will includes Customer Touch Point and the Omnichannel Customer Journey. And also, in this study will includes benefits of digital marketing for improving the customer experience and company performance. This study is all about the digital marketing, that how digital marketing helpful business and the consumers. Differences between traditional and digital marketing BasisTraditional MarketingDigital Marketing MeaningTraditional marketing is the method of marketing, which usetechniqueslike promotionandadvertising forpromotingthe organization. Digitalmarketingisthe latest or new technique of marketing.Itisalso knownasonlineor internet marketing(Baltes, 2015).Inthismarketing businesspromotetheir products and services by usingmobile,display advertising or any kind of digital medium. Ongoing ResultTraditionalmarketingalso consumetimesofa business (Chaffey and Ellis- Chadwick,2019).Because intraditionalmarketing, process of marketing is go- Butincaseofdigital marketing result of efforts areshowinshorttime. The return on investment (ROI) can easily measure by the business by using
slow and business have to wait for the outcome. theGoggleanalytical tools. CostIn the traditional marketing techniques an organization or company spends lots of moneyforholdthe advertising(Ryan,2016). In the traditional marketing likeprintingnewsand informations,magazines are consumed high cost. The digital marketing also consume money and cost fortheonlineapps, websites,newsand informationetc.The digitalmarketingis effectivetechniqueof marketingtodaywords but in the marketing it will consumehighcostof money. Easy AnalyticsTraditional marketing is the oldstyleofmarketing.In this marketing organization notfindoutthenewand trending ways of marketing. Andmarketingcontinuing on old methods. Withthehelpofdigital marketingtechniquecan easilyevaluatethat variousopportunitiesfor growinginthemarket (ChaffeyandEllis- Chadwick, 2019). Such as withthehelpofGoogle Analytics tools they know thebasictrend, transformationrates, benefits etc. MethodsTraditionalmarketing includesdirectmails, broadcastmedia, telemarketing etc. Digital marketing includes sourceslikewebsites, contentmarketing, social networkingsites,banner andgoogleads,cost
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
effectivestrategiesfor marketing,onlinevideo marketing etc. TrackingTrackingoftraditional marketing methods is very crucial(ChaffeyandSmith, 2017).Becauseforthis managementhaveto communicatewithpublic which is time-consuming. Bythehelpofdigital marketingtechniques tracking is become quite simple,becausepeoples areprovidedtheirviews on online sites. Customer Touch Point and the Omnichannel Customer Journey Customer touch point is the method by which consumers are directly interact or communicate with the brands, products, business etc. Customer touch point is the method through which customers and organization is being in touch. Customer touch point is very important for an organization to understand the needs and demands of customers. And, without communicate with consumer it is impossible to design any kind of improvement business products and services (Kingsnorth,2019). Customers are also expected from the touch point that it includes appropriate, relevant, meaningful and endearing things in touch point. Omnichannel is a medium by which consumers can enjoy the shopping it can be online from the desktop or mobile phone, by telephones or direct the shops and stores. With the help of customers touch point and omnichannel consumer understand the actual product and services of companyand also buy them through the various medium of shopping. Benefits of digital marketing for improving the company performance and customers experience Benefits of digital marketing for improving the company performance: Strategize with the valuable data and analytics:With the help of effective use of digital company can easily get effective data and information about their customers that will improve the quality of products and it will also enhance he productivity and profitability of company.
ContentPerformanceandLeadGeneration:Withthehelpofdigitalmarketing techniquesbusinesscangettherightamountthatwillhelpfulforachievingthe commercial goals (Kannan,2017). Digital marketing also provide various methods to be successful in the market such as they can improve their business by using the methods of social media, informative and interesting content of advertising. Benefits of digital marketing for improving the customer experience: Digital marketing also improve the experience of customers. Because with the help of digital marketing techniques customer can get easily buy and purchase things online. There is no need to go out and purchase from store (Chaffey and Smith, 2017). Digital marketing also enhance the experience of customers by using the social media, websites customers are better learn about the products and services of company and also know about the company profile. Digital marketing also enhance the loyalty of customers towards the organization. CONCLUSION From the bases of above study it has been concluded that how much digital marketing is essential for the business. In this study has been discussing the difference between digital marketing and traditional marketing. With the help of this it can be understood that digital and traditional marketing how much different from each other and what are the basis of digital and traditional marketing such as cost, tracking methods etc. Also, in this study has been included the customer touch point and omnichannel for customer journey. That explain how this help customer and business to communicate with each other and know about their interest. From the bases of above study it has been concluded that how beneficial is digital marketing for enhance the customer experience and company performance.
REFERENCES Books and journals Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing.Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V.8(2). p.111. Chaffey, D. and Ellis-Chadwick, F., 2019.Digital marketing. Pearson UK. Chaffey, D. and Smith, P.R., 2017.Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis. Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda.International Journal of Research in Marketing.34(1). pp.22-45. Kingsnorth, S., 2019.Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.