Difference between Traditional and Digital Marketing

Digital
Marketing

Table of Contents
INREODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Difference between traditional and digital marketing.................................................................3
Customer touch point and omni-channel nature of the customers..............................................4
Journey map to improve company performance and improve experience of the customers......5
CONCLUSION................................................................................................................................6
REFERENCEES ..........................................................................................................................7

INREODUCTION
Digital marketing is a method in which organization use digital marketing tool for
marketing, digital marketing is totally different then traditional marketing . This is best way to
increase business growth in the market. Digital marketing include display advertising, mobile
phones, internet, technology and many other digital medium. This report will provide difference
between digital marketing and traditional marketing, And also explain how it can beneficial for
business. It will explain customer touch point and the provide multichannel nature of the
customer journey. This report will analyze the data generation through digital marketing activity
enable marketers to map this journey to improve company performance and improve the
customer experience.
MAIN BODY
Difference between traditional and digital marketing
Traditional Marketing Digital marketing
Traditional Marketing one of the strong tool of
marketing which provide wide rich to the
customer without using internet (Baltes.,
2015). This marketing include radio,
newspaper, print advertisement and many
more.
Digital marketing helps to reach customers by
using internet, there are many social media
platforms and digital technology which
organization can use for digital marketing
Traditional marketing is more expensive then
the digital marketing, if any company want's to
give advertisement of their product on T.V
then channel can charge according to the
duration of the Advertisement. They have sign
agreement with that channel, small firms
cannot use traditional marketing because it is
expensive for them. This tool is moistly used
by famous brand who have enough money
Digital marketing is not that much expensive
and even small firms can get better start from
digital marketing. Organization can reach to
more customer and they can also target the
audience according to their product.
Advertisement will show to people who are
have interest in that product and they have
search for simpler product before (Chaffey and
Ellis-Chadwick., 2019). This can be a great
start for new and small business.
Message by this marketing strategies can not Message hit to the target market because