Samsung's Digital Marketing Strategy
Added on 2020-05-16
6 Pages872 Words153 Views
|
|
|
Running head: DIGITAL MARKETING AND BRANDINGDigital Marketing and BrandingName of the University:Name of the Student:Author Note:
1DIGITAL MARKETING AND BRANDINGStep 1For around three decades Samsung Company has been a low priced supplier andmanufacturer of electronic products and services. The company is going to adopt certainstrategies for their digital marketing segment. Samsung is one of the leading companieswhich have earned greater benefits from the innovation of digital media. This characteristicof the marketing has allowed the organization to extend their business on the global platform.Samsung has made remarkable achievements due to its digital innovations. However, thepurpose of this report is to present the digital initiatives taken by the company for attractingits consumers (Jung 2014). The report throws light on the Shannon Weaver TransmissionModel, in order to determine the missing loop in the company’s digital marketing strategies.Step 2The Shannon Weaver Model of Communication is the mother of all models. Themodel discusses about the sender who is an individual making the message, choosing thechannel and sending the message via medium. The sender is responsible for encoding themessage and sending it to the receiver through the use of a technological channel. Themessage is sent in the form of codes through a medium. The receiver is responsible fordecoding the message. However, Shannon Weaver’s Model introduces a new element, knownas noise. Noise is considered as some sort of physical disturbances like people, environmentand more, which prevents the message from going to the receiver. In addition to this, themodel also gives a brief idea about receiver’s feedback, which is the response given after themessage is decoded (Al-Fedaghi 2012).
2DIGITAL MARKETING AND BRANDINGStep 3Taking the Samsung Company’s case into consideration, the usual target market ofthe organization ranges from 20s to 50s and even older. The company has a huge fan base,which has helped them in maintaining their popularity on the international platform.However, in relation with the Shannon Weaver Model, it is found that Samsung has somedrawbacks in the field of digital marketing. The company is utilizing digital platform to ahuge level and managing their online marketing strategies. Samsung has pages on the digitalplatforms like Facebook, Instagram, Twitter and more. It is true that getting socially engagedwill help the company enhance their digital marketing strategies to a huge level (Bradley etal. 2012). Step 4The company here is acting as a sender and sending the message to the receiverthrough the usage of digital media. The digital media is the channel here, via which themessage is sent to its decoder. The decoder here is the company’s webpage and the receiversare its target market. However, the company has taken enough strategies to build its targetmarket; still it is missing an important component that is feedback. The company can use thedigital platform to gain enough feedback from their target market. It can be in the form ofonline surveys or engaging the customers into direct communication. Through personalinterviews the company can also gain some useful feedbacks. However, the Shannon Weaver model also has three problem levels which arediscussed in this part of the report. In reference with the Samsung Company, the channelswhich may cause technical problems are the internet connectivity issue. Semantic problemscan also arise, where the target audience may not be able to understand the messages of thesender. Some may not be willing to fill up survey forms or to answer the interview questions.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents