Differences between traditional and digital marketing

This article discusses the differences between traditional and digital marketing, focusing on the impact on brand building and customer experience. It also explores the strategies used by Amazon Prime Video to promote their services.

DIGITAL MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Differences between traditional and digital marketing................................................................3
• Explains customers touch points and the omni-channel nature of the customer journey of
Amazon Prime Video subscribers................................................................................................4
• Use the analysis of data generated through digital marketing activities, ·................................4
• Explain how analysis of data enables marketers to map this journey to improve company
performance and improve the customer experience....................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing refer to the process of promoting of product and services in market by
digital platform. Amazon prime video is second most used platform by the audience in market.
The report will explain the difference of digital and traditional marketing in the report. The
report will also explain the omni-channel and the strategies made by the organization (Chaffey
and Ellis-Chadwick, 2019).
MAIN BODY
Differences between traditional and digital marketing
TRADITIONAL MARKETING DIGITAL MARKETING
the promotion of the product and services are
done by the television, banners, telephones,
door to door etc. they are the traditional form
of marketing of product and services.
The promotion of the product and services are
done on the digital platform in digital
marketing. It includes the SEO, SEM, PPC etc.
It is not cost effective as the tradition charge
much cost in the marketing of product and
services on wider concept.
Digital marketing is one of the most coast
effective way of promoting the process.
It is efficient and fast for brands. Amazon is
one of the example which have utilized the
amazon prime video and become one of the
favourite for the people.
It is not good for brand building as the time is
changed and fast. People are more preference
to the digital and fast process.
It is efficient and a great source for the brand
building in market.
It is difficult to measure. It is easy to analyse the marketing by the tools.
Traditional Marketing includes..
T. V.advertisement
Radio.
Banner Ads..
Broadcast.
Digital Marketing includes..
Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Web design.
Content marketing.
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Sponsorship.
print Ads..
Social media marketing.
Email marketing.
Digital market is one of the fastest way to increase the brand building and Amazon have
utilized the best of the digital marketing. They have used it in increasing of the brand building
and reaching out to maximum number of client and increased the sales of the company.
• Explains customers touch points and the omni-channel nature of the customer journey of
Amazon Prime Video subscribers.
There are a lot of ways by which the people and the customer can find the Amazon prime
video subscription in the market. There are a lot of (touchpoint) by which the organization is
promoting their services and trying there best to gain more of the customer in market. They are
dealing with different strategies including the offline and online process of promotion. It is
helping them in getting better result as they are getting responses from the people and are facing
a great sale in the market of there subscription of amazon prime. They are providing the
information on Facebook, Instagram, gmail, and by their own shopping portal by making
strategies to increase the audience by converting them in the amazon subscription (Bala and
Verma, 2018).
The management of the amazon is so perfect that they know the data and using it to
increase the process by changing strategies in the business. They are creating a lot of process
including the making of the project and strategies of the plan the customers are asking. The
design of site and the mapping of the profile to attract more of the customers, they are using data
from Alexa and other sources to gain trust and information of the customer and used them to
increase the process of working.
• Use the analysis of data generated through digital marketing activities, ·
There are a lot of ways by which the amazon Prime Video is reaching to the heights of
success. They are using a lot of strategies in the process of marketing to increase the process of
working and reach with better result.
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 Alexa voice Recording: it is one of the ways in which the amazon is getting a lot of data
from the people and is increasing strategies accordingly. The virtual assistance of the
amazon this is one of the ways n which the organization is able to understand the
customers choice and what customer wants more.
 Personalized recommendation system : it is the process in which the organization
provide sum of the personalize recommendation to buy product and services which the
customer choose and the amazon get information of the choices on which the artificial
intelligence of the amazon record the information and provide the result accordingly.
 One click ordering: it is one of the most efficient ways made by their amazon as they are
making and providing the facilities of the one click ordering in the process which
required a completion of order and the person is having 30 min to change the mind (De
Pelsmacker, Van Tilburg and Holthof, 2018).
These are few of the process of amazon by which they are generating a lot of information
in the market and making strategies accordingly. They are using the best of the technologies in
the market they are having and creating ways to achieve the success in the business.
• Explain how analysis of data enables marketers to map this journey to improve company
performance and improve the customer experience
Artificial intelligence is one of the biggest factor of the success of the amazon in the
market. They are utilizing the data they are getting through the artificial intelligence in the
market is helping them in achieving the business objective. It helps them in creating better
strategies and a map of journey by the management for the customer by there choices of thing
they like (harma, Sharma and Chaudhary,, 2020). It help them in increasing the process of
workforce and help them in increasing profit of the business. They show things according to the
preference of the customer by their history and experience.
CONCLUSION
The report concluded that it is important and one of the major factor of the success of the
amazon prime video in the market. They have utilized the data through different sources and
used to increase the subscriber and made a lot of promotional activities.
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REFERENCES
Books and journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018).
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online
reviews and hotel performance. International Journal of Hospitality Management, 72,
pp.47-55.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Sharma, A., Sharma, S. and Chaudhary, M., 2020. Are small travel agencies ready for digital
marketing? Views of travel agency managers. Tourism Management, 79, p.104078.
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