This report explores the difference between traditional and digital marketing, focusing on customer touch points and the omni-channel nature of the customer journey. It also discusses the use of data analytics in digital marketing. The report concludes with a summary of the findings.
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DIGITAL MARKETING LANDSCAPE
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Table of Contents INTRODUCTION...........................................................................................................................3 Difference between traditional and digital marketing.................................................................3 Explains the customer touch points and Omani channel nature of the customer journey...........4 Data analytic used by consumer..................................................................................................5 CONCLUSION................................................................................................................................5 REFERENCES...............................................................................................................................6
INTRODUCTION Digital marketing is a platform that helps large number of businesses to develop at a large scale. Helps business to expand themselves all over the world. Digital marketing means marketing of company with the help of online platforms like social media and mobile marketing, email marketing. Digital marketing uses all electronic devices and internet for marketing their product on different platforms. Digital marketing helps business help companies to engage large number of customers with their product and services. Nowadays each and every person using social media it becomes easy for companies to market their product. The report is going to show the use of digital marketing and how it is better than traditional marketing. Report will also provide difference between traditional and digital marketing. Difference between traditional and digital marketing Traditional marketing Traditional marketing is only done to increase sales less concentrate over the satisfaction ofemployees.Traditionalmarketingusesmethodslikenewspaper,billboards,lackof communication between customer and company. Traditional marketing is an old marketing strategy of business. Marketing over radio and magazines are part of traditional. Traditional marketing have low impact over customers to but their product as compare to digital marketing. Traditional marketing concentrate over the development of organization rather then satisfying the needs of customers. Digital Marketing Digital marketing is the reprise version of traditional marketing. In other words, digital marketing is more based on techniques or graphics. It produces services digital technologies by the help of digital smart phones, or some other devices. In today's time digital marketing is more about fancy word. It contains a whole world of opportunities for organization and professionals alike. Also it includes that how much business can more promote the product or services at the global level. E-commerce marketing is the new modern concept in which process is been run faster and get the productive outcomes. Difference between traditional and digital marketing Newspapers Newspaper is a tool that traditional marketers use to market their products. As large number of people reads newspapers daily it is an effective for marketers to market product.
Broadcast companies uses T.V, radios to engage customers with their product. Regular broadcast on television or with the help of ads. Direct mail Mail is also a part of traditional marketing it uses internet. Direct mail helps them to inform customers about new products. Telephone Telemarketing like marketing with the help of telephones or development of business with the use of SMS that provide customers information about the products. Digital marketing All electronic devices that uses internet to market their product are digital marketers. Digital marketers help business to develop at large. Digital marketing far better and developed than traditional marketing. Marketing helps business to engage large number of customers. Digital marketing wants to develop their profit as well as provide value to their customers. Digital marketing helps business to prepare a effective strategy for development of business. Digital marketing have large number of tools as compare to traditional marketing to market their product. Digital marketing helps to generate traffic for the business. Helps business top get return on their investment. Customers are influenced and attracted by use of digital platforms. Social media One of the most important tool to market product at large scale is social media. It helps business to engage number of customers as each and every one is using internet nowadays. Social media helps business to market 24/7. Google analytic google analytic helps marketers to know the visitors on their website where they are coming from, what they want, type of product they are spending more time. Google analytic helps to set goals for a business. Google analytic helps to analyze upcoming events in a business. Explains the customer touch points and Omni channel nature of the customer journey. Customer touch points is all elements which helps to increase the interaction between customers and company. These interactions are significant for the organization to carry out their marketing and branding strategies. In other words, customer interaction is important to gain their
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attention towards company services. It maintained the long term relation with buyers and long term growth. Such points must considered in before purchase and after purchase. Omni channel is cross channel or multichannel approach, which is work on the strategy of providing online shopping to the customers. Different customers use use different channels for purchasing online and make decision about what to choose. Completion of purchasing also done in different ways. The Customers touch points is start with the interaction with the channel of purchasing, the organisation gets in touch with the customers at the point of sale and keep in touch during the customer life cycle. No physical interaction between the customer and the organisation, only the channel or medium is present for communication like desktop or laptop, mobiles. Services provided only via channel which is used by the customer. Omni channel enhancingdigitalmarketingfor thecompanies,so thecompaniescommunicatewiththe customers directly, through providing self service to customer but always in contact with them. As Amazon started omni channel customer care strategy for providing better services. It need right design principle which is based on overarching omni channel strategy. End to End communication is needed. Handling the hard situation, Resolving the issues at a time without any physical interaction with the customers. Builds up trust with the public. Data analytics used by consumer An commerce post-click landing page is a web page designed strictly for the purpose of persuading visitors to act on an offer. E-commerce post-click landing pages primarily sell goods over services. They're created by e-commerce businesses with the ultimate goal of selling a tangible, physical product. This ha supported fir CONCLUSION From the above study it has been summarised that various digital channels are being used by company.Thedigitalbroadcast offers better quality of picture and sound. Furthermore, some TVstations will be able to broadcast in high-definition. Thedigitalbroadcast consumes less bandwidth than the analog one. With thedigitaltelevision, company will have access to more channels.
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