The provided content highlights the importance of developing a strong marketing strategy for an aviation firm to establish a positive image in the market. It emphasizes the use of internet marketing approaches such as pay-per-click, SEO, and e-commerce. The study also stresses the significance of considering various aspects of internet marketing, including the 7Ps of marketing mix. Overall, the content suggests that effective marketing is crucial for business success, and companies should consider integrating online and offline strategies to achieve their goals.