Digital Marketing for Small Electronic Retail Outlet

This document provides an overview of digital marketing for small electronic retail outlets. It discusses the use of social media platforms like Facebook, Instagram, and Twitter for promoting products and services. It also explores the Simbound simulation game for practical experience in digital marketing. The document further covers search engine marketing (SEM) and provides recommendations for effective implementation of digital marketing strategies.

DIGITAL MARKETING

Table of Contents
Introduction to the topic...................................................................................................................3
Survey of current practices by using industry Example and experience of Simbound Game.........3
Simbound.........................................................................................................................................6
Conclusion & recommendation for effective implementation of digital marketing element for
chosen..............................................................................................................................................9
REFERENCES................................................................................................................................1

Introduction to the topic
Social media marketing is technique to promote products and services through the use of
social media platforms such as Facebook, Twitter, and Instagram etc. It is a way to reach and
engage with the customers as most of the people spends much of their time on these social media
platforms. It is a type of internet marketing in which the content related to the product and
services are created and shared through these social media platforms and the company connects
through these channels to increase the brand awareness, increase the conversion rates, direct the
traffic to the website, increasing the sales etc.
By undertaking the practices of social media marketing (SMM) the company's goal of
marketing and branding can be achieved. Small electronic retail industry is an activity in which
the merchant sells electronic products such as computers, smartphones, ovens and other
electronic devices and appliances to the customers. There is no mediator between the merchant
and customers. In the further report light will be put upon the current social media practice using
this industry.
The Simbound simulation
Simbound is based on the online simulation platform or tool used in context of digital
marketing. Each and every team competes with peers in the digital marketing competition to gain
highest score in wide range of metrics. As per consider as social media marketing, it must
include return on the investment spend, impressions, click through rate (CTR). In order to gain
the practical experience on the basis of digital marketing tools. This can help for managing the
controlling overall budget of campaign.
Survey of current practices by using industry Example and experience of
Simbound Game.
Concept of digital marketing
Digital marketing is promoting the products and services through digital or online channels
to reach the customers. The digital channels include search engine optimization, social media, e-
mails etc. the small electronic retail outlet has many channels for digitally market their products
such as search engine optimization marketing, social media marketing, influencer marketing,
content marketing etc. The outlet chooses to advertise their products and services through social
media platforms (Tuten, 2020). As these platform have several advantages such as outlet have a
direct connection with the audience, creates brand awareness and leads to improves search

engine rankings. It helps in building brand and drive the traffic to the website. It also improves
the brand loyalty and leads to higher conversion rates. The major advantage is that it is cost
effective and provides better customer satisfaction. The goal can increase the brand awareness,
driving the traffic to the website, boosting the audience engagement, generating the sales through
these platforms, increase the community engagement, growing the brand audience etc. As in this
case it is small electronic retail store therefore the objective will be to generate new leads and
sales.
Example and Experience of Simbound Game-
Simbound is one of the first product of small electronic retailer for business simulation
genre that can address digital or online marketing subject in such as functional way.

Digital marketing technique, tool and usage, benefits
 Facebook- Facebook is one of the biggest platform of the social media marketing and it
is very useful for the organization to increase their sale in the buying and selling process
of the Small electronic retail outlet (Hong, Chen. and Li, 2017). Facebook is most used
social platform where people promote their product and services in the marketing of the
organization so that they get a wider number of audience in the market. It is very
beneficial for Small electronic retail outlet to promote the product and services in the
social platform to increase the productivity and profitability of the business.
 Instagram- There billions of people who are using the Instagram and is the most used
platform and social media tools which is in the trends in today market and all the people
are there on the social media platform and the users are in huge number (Hong, Chen. and
Li, 2017). The Small electronic retail outlet can use the strength of the population who
use the Instagram in increasing the business objective and goals.
 Twitter- Twitter is a very effective platform to acquire new customers by adding some
links to the tweets which lands them on the website of the company. This is a great
platform to promote the products and services of the company and also promoting the
blogs and content related to the products and services of the company as there are number
of people that are using this platform (Alves, Fernandes and Raposo, 2016). It is one of
the effective platform to post and share blog related to website content which are about
products and services of the company.

How Digital marketing techniques in the business perspective
Small electronic retail business should take is to make a content strategy plan for the selected
social media network. This step is important as on different networks different strategy is
applicable as the strategy that works on one social media platform mat not work on the other.
(Suciati, 2018). The company to increase conversion rates and driving sales can tag influencers
and partners in their tweets as, it is retweeted by them then there may be in increase in their
conversion rates and it can also increase their sales (Fink. and et.al., 2020). The Best strategy for
Instagram is to use the location tagging in the posts, using suitable hashtags, the company should
not over promote the content and posts of their products and services as the audience may get
irritated.
Example of SEM (Search Engine Marketing)
Search engine marketing, or SME is one of the most effective way to grow the enterprise
in which increasingly competitive marketplace. It is consider the best practice in term of
marketing a business by using paid advertisement (Gehred, 2020). A Small electronic enterprise
can use SEM, advertisers bid on keywords that other users of service. It can help for enterprise to
give advertiser opportunity for their ads to appear alongside results.
 Optimize the social media profile of the company by SEM- It is also a great social
media practice to optimize the social media profile of the company as it contain s most of
the information about the business and also a presentation which the customers see in a
virtual mode (Hong, Chen. and Li, 2017). Optimizing the username, bios, company
description, links etc. as it is the first thing the customers sees when they visit the website
or the page after visiting this they move forward to the next stage and takes decision to
buy or not
 Keep an eye on the competition and on the mentions related to the brand - Keeping
an eye on the competitors is the next step and also a strategy to gain an upper edge over
them and also give an idea about the competitors' strategy and also keeping a track of the
mentions related to the brand. This helps the business to analyse and know about the
insights about the business in the sense that if people do like the products or services of
the brand or not (Gonçalves, 2017). The aim of keeping an eye on the competitors'
strategy is not to copy but to analyse the strategy that are working for them and then
formulating the strategy that will work out for the company.

 Monitoring the conversation on the search engine marketing (SEM)- Monitoring the
conversations at the social media helps the company to know about the mind-set of the
customers and audience about their brand. In this step the company handle the negative
comments and reactions in a very positive and effective way. To satisfy the customers
and assuring them to resolve the problem they faced is the best way to acquire the
customers and building a great brand image (Tafesse and Wien, 2018).
Simbound
According to the small electronic retail outlet in Bloomsbury, London, it has been used the
Simbound, a unified stimulated e-marketing experience that can offers no real risk for learners,
want to change any kind of online marketing learning. This platform will support for small
retailer to include components for e-marketing (Tafesse and Wien, 2018). It can provide the
more feature as an interface that is similar to commercial solution.
Simbound is one of the first product of small electronic retailer for business simulation
genre that can address digital or online marketing subject in such as functional way. Typically, e-
marketers can use as serious games that enable to improve the multitude of digital marketing
skills. It including decision reasoning, audience targeting, cost, benefits and so on. It is consider
as application that allows for performance tracking by tracker that can identify real time
feedback (Vinerean, 2017). Sometimes, it is also directly impacts on the decision. The simulation
game is highly customizable as allows for uploading different kind of content. It is something
which adds more flexibility in term of experience. Sometimes, it allows as online marketing
through campaign for small electronic industries. It makes the platform or tool relevant not only
for marketing perspectives.
Furthermore, Simbound aim is to create a dynamic framework that will be completely fit
more e-marketing dimensions such as Social media marketing. The Simbound concepts open a
new areas in future opportunity that were relevant to marketing (Fink. and et.al., 2020). In order
to hold its potential impact on the large amount or marketing population and targeted potential
audience.

Analysis the budget, click, CTR, conversion by using Simbound simulation
Figure 1
Generated result or outcome
Figure 2
Interpretation-
Experience from Simbound simulation game
It provide the better experience for users with unique insight into paid marketing
campaign. Generally, it has begun with being going through the Simbound.
According to Figure-1, it has been identified that Small retailer can use intelligent device
campaign and its overall budget 550, default CPC is 1.60, Impressions become 6.069, and CTR
is 1.5%. It would require the overall cost or price approximately 50.55. By using Intelligence
device campaign, it is targeting UK market and provide information or detailed about the overall

campaign. It is consider the new intelligence device campaign which become as modern
techniques to target large population in UK marketplace.
Moreover, Small retailer can select the intelligence device such as Apple iPad, estimating
or calculating the budget approximately 400, 1018 clicks, and 52,123 impressions, 4.99 overall
cost or price, average quality of intelligence device is 5. Through this way, it is primarily
targeting the individual citizen of UK.
It has been examined the overall procedure of Simbound and evaluate it as to apply
desirable actions.
Brand to target-
According to the given scenario, Small electronic retailer enterprise can start to consider
as broad approach to brand targeting. Before execution of Simbound simulation in marketing
campaign, it should be considered the Apple iPad as product which seems like targets to solely
focus. IPad is one of intelligence device that consider as contested, advertising price or cost
ended up out weighting.
Keyword research-
As navigate towards the campaign manager, it should consider as given a list of
keywords, potentially target in ads campaign. Simbound has been performed the different
processes which are already compiling all possible combination (Hong, Chen. and Li, 2017).
So, there are required to find out the keywords instead to focus on the exclusively on
research. It means that become more profitable. Keywords phrases such as IPad review to be
least effective at the time of conversion. It simply to resolve any kind of search query.
Launching the campaign-
After keyword research was completely done, it just matters a lot of writing the suitable
ads copy, setting up as landing page for IPad product.
Initially, It has been considered the budget $15, 000 and chosen to evenly divided them
between all kind of tablet brands. Every brand needs to be applicable appropriate budget $15000-
1000 Ads campaigns.

Competitors-
It just stick to the strategies when campaign manager can borrow from other. It would be
differentiating the comparison between campaigns against competition. It always keep tabs on
them and get to see what thing they are doing. By using keywords to search or find the
information regarding IPad product. Therefore, it is highly tough competition in term of Ads
marketing campaigns.
Willing to take risks-
It is always make the decision with best expected way to generate value and follows. In
some cases, Small electronic company will use as IPad product for purpose of ads Campaigns. If
in case, it was small brand that will be generating small margin profit as compare with other
brands. However, it has been noticed that conversion rate, which are quietly high and invest
some of budget. It IPad off big.
Conclusion & recommendation for effective implementation of digital
marketing element for chosen
It has concluded that small electronic outlet performs various practices for social media
marketing such as setting social media marketing goals, learn everything the outlet can about
your audience, using suitable digital marketing tool or platform, identifying the overall business
process of modern technologies (Fink. and et.al., 2020). This documentation has been
summarised about the Simbound simulation that can help for measuring the campaign for
particular product such as IPad. By using simulation, it has been calculated investment spend,
impressions, click through rate. Therefore, it become easier for monitoring the conversation on
the social media platform, tracking the performance of the campaign.
Recommendation
There are various recommendations for effective implementation of social media marketing
the company can hire employees that can perform social media marketing from them, a person
who is an expert and have specialization in this field. The frequency of the posting the images
and the content are very important and should be planned to drive the sales.
 As the electronic outlet is small therefore it is the most cost effective way to advertise
about their products and services. An audit can be conducted to test the suitability of the
campaign. Making the video about the products and various features will engage the
audience and helps the company in driving the sales (Hong, Chen. and Li, 2017).

 It is also recommended that the outlet, when setting the goals for the social media
marketing ensure that the goals are specific, measurable, attainable, and relevant and time
bound. The outlet should also track the metrics through the number of followers, shares,
likes, comments, mentions etc. In this method of marketing the outlet gets the benefit of
evaluating the performance by these metrics.
 One more recommendation to the outlet that they should not waste time on social
networks for the audiences that do not use these social media platforms which means if
most of the target audience of the outlet are there on social media then it is beneficial to
invest in the social media platforms otherwise it's the waste of time and efforts and
resources. Before uploading and sharing the content on the social media platform the
outlet should plan adequately (Fink. and et.al., 2020). It is advisable to the outlet that the
content and campaign should be a mixture of both which provide information and is also
entertaining which means the campaign should be engaging. The content created for the
campaign should be realistic and the outlet should not mix the personal preference with
those of target audience.

REFERENCES
Books and journals
Alves, H., Fernandes, C. and Raposo, M., 2016. Social media marketing: a literature review and
implications. Psychology & Marketing. 33(12). pp.1029-1038.
Erragcha, N. and Babay, H., 2020. Social Media, Marketing Practices, and Consumer Behavior.
In Leveraging Consumer Behavior and Psychology in the Digital Economy (pp. 27-45).
IGI Global.
Fink, M. and et.al., 2020. Effective entrepreneurial marketing on Facebook–A longitudinal
study. Journal of business research. 113. pp.149-157.
Gehred, A.P., 2020. Canva. Journal of the Medical Library Association: JMLA. 108(2). p.338.
Gonçalves, A., 2017. Social Media Analytics Strategy: Using Data to Optimize Business
Performance. Apress.
Hong, C., Chen, Z.F. and Li, C., 2017. “Liking” and being “liked”: How are personality traits
and demographics associated with giving and receiving “likes” on
Facebook?. Computers in Human Behavior. 68. pp.292-299.
Suciati, P., 2018. Instagram Marketing Techniques for Online Store: A Descriptive Study. KnE
Social Sciences. pp.811-825.
Tafesse, W. and Wien, A., 2018. Implementing social media marketing strategically: An
empirical assessment. Journal of Marketing Management. 34(9-10). pp.732-749.
Tuten, T.L., 2020. Social media marketing. SAGE Publications Limited.
Vinerean, S., 2017. Importance of strategic social media marketing. Expert journal of
marketing. 5(1).