Digital Marketing Portfolio

Digital Marketing Portfolio

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Campaign title:.................................................................................................................................1
Campaign Objectives:..................................................................................................................1
Campaign measure of success:....................................................................................................1
Campaign plan:................................................................................................................................2
Reflection on Promotional campaign:.........................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is defined as the process of planning and execution of conception which deals
with product, pricing, place and distribution of goods from one place to another (Armstrong and
et.al., 2018). In other words, it is defined as the process of satisfying the needs and wants of
consumers in the market. this report is based on Toblerone chocolate is a renowned brand in
American company that deal with wide range of chocolates. This report covers various digital
platforms like social media and so on in order to persuade customers to buy the product. This
report also comprises of importance of digital marketing in contemporary marketing with the
help of examples. It also includes various marketing objectives and AIDA model and various
promotional campaigns to attract users.
Campaign title:
Campaign Objectives:
 To increase the sales by 20% within eighteen months in order to increase market share.
 To increase the profit by 5% within two year as it helps in gaining positive reputation
across the globe.
 To expand its operations internationally within three years in order to increase sale of
products or services.
 To enhance excellent internal communication within 3 months so as to avoid confusion
and conflict among them.
 To build brand awareness within 6 months through various promotional campaigns.
Campaign measure of success:
 Increasing sales help to measure the success of a firm and also provide vast growth
opportunities to a firm.
 To complete the task on an appropriate period of time also ensure proper success of a
firm and help in accomplishment of marketing objectives.
 Reducing the cost of production aids in increasing the profits of a firm and thus ensure
success of an organisation.
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