Digital Marketing: Strategies, Models, and Benefits

Digital marketing

Table of Contents
INTRODUCTION................................................................................................1
MAIN BODY......................................................................................................1
Marketing mix of Coca-cola......................................................................1
Communication mix in marketing and its fitting in Coca cola .................2
Explanation of Digital marketing..............................................................3
Explanation of social media marketing....................................................4
Advantages of digital media marketing and social media marketing.......5
Social media content................................................................................6
Two Examples of social media content with explanation........................7
Digital marketing models and their explanation......................................9
CONCLUSION....................................................................................................9
REFERENCES..................................................................................................11
Books and Journals.................................................................................11

INTRODUCTION
Marketing is a technique of promoting a product in the market of a
company to increase sales. Marketing uses tools and techniques to do the
best promotion of company's product. It is considered as one of the most
famous art which enables a company to sell its product in the market as well
as provides information to the customer about company's product. Marketing
majorly includes advertisement and selling of a final product of company.
Main purpose of advertising is to help a customer in identifying right product
among available products (Critchlow, and et. al., 2019). Advertising also
includes providing right information of product to customer. Art of selling
includes ways which are used by organisation for selling its products. In this
report we are taking example of Coca-cola to briefly understand marketing
and its elements.
MAIN BODY
Marketing mix of Coca-cola
Marketing mix includes essentials which are required in reaching out to
a customer for the company. Marketing mix includes 4Ps which play an
essential role in reaching out to customer. 4Ps along with explanation are
mentioned below
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Illustration 1: Coca-cola marketing logo

 Price- Marketing mix includes price as a major element which helps in
evaluating value of a product. Value of a commodity is necessary to
be determined before selling it (Dahiya, 2018). Price is finally
allocated to a product after adding profit to the cost of production
along with its distribution expenses. It is essential to keep an eye on
pricing of a product as customers in market are attracted to low
prices.
 Place- It is the location chosen for selling a product in market. In
marketing mix it is important to select for selling product. Coca-cola
access demographic factors of a country and then chooses right
location in market.
 Product- It focuses on enhancing quality of a product or designing a
product on the basis of current needs of customers in market. Coca-
cola mainly produces soft drinks in market so it tries to develop its soft
drinks according to taste of customers (The Ultimate Guide to Digital
Marketing, 2021.) Product includes final output produced by a
company in order to sell it in market.
 Promotion- Promotion includes techniques which are associated with
promoting a product in market. It means promotion can be done in
market in order to attract more and more customers. Advertisement is
main part of promotion which includes visual and written methods to
attract more customers. Coca-cola advertises for its products in an
effective manner in order to promote its products and services
worldwide (Domazet, 2019).
Communication mix in marketing and its fitting in Coca cola
Communication mix in marketing contains tools which are essential in
reaching out to a customer. It includes different channels which are related
to marketing of a product (The Who, What, Why, & How of Digital Marketing,
2021.). In other words in communication mix there are defined ways which
are essential for an entity to distribute or sell its products. It is necessary to
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