Practical Digital Marketing

Practical
digital
marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Marketing explanation.................................................................................................................3
Marketing mix and application of communication mix..............................................................3
Digital marketing.........................................................................................................................4
Social media marketing...............................................................................................................5
Importance of digital media marketing and social media marketing for contemporary business
.....................................................................................................................................................5
PART 2............................................................................................................................................5
Two examples of significant social media content......................................................................5
Models and standards of digital marketing (Screenshot of marketing campaign)......................6
How and why social media content is effective..........................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing is a new of selling products and services to the customers at the
marketplace by using support of information and technology. In recent times most of the
business use digital marketing related operations in order to survive at the marketplace and gain
competitive advantage (Drivas, 2017). In this report marketing and all necessary elements related
to marketing are covered in a precise manner along with application of marketing and
communication mix. This report also explains several aspects of social and digital media
marketing along with their importance at the marketplace. In this report two examples of
significant social media content is covered along with a digital marketing related campaign. In
this report example of Coca Cola Company is taken into consideration for better understanding
roles of marketing. Coca Cola was established in year 1892 in United States and today it is one
of the best known soft drink brands in world.
MAIN BODY
PART 1
Marketing explanation
Marketing is a business activity which performs several functions at the marketplace in
order to sell products and services. In a business it is important to reach several customers in
order to facilitate selling of products. Marketing is an art which facilitates a business to reach out
several customers in order to increase revenue and productivity of an organisation (Hendra,
2021). Marketing takes support of several functions and operations in order to attract large
number of customers for selling a product at the marketplace. At Coca Cola there is a separate
department for marketing management which is involved in increasing sales of the company in a
particular period of time.
Marketing mix and application of communication mix
Marketing mix
In the field of marketing, marketing mix is considered as a technique to take necessary
actions and tactics in order to promote a particular product at the marketplace. The four
elements which are present in marketing mix and are useful for Coca Cola are explained
below: