Key Digital Platforms for Maximizing Marketing and Sales Efforts

This document discusses the key digital platforms used by TUI to maximize marketing and sales efforts. It covers SMS, SEO, AdWords, blogs, and social media, and their impact on revenue and sales. The document also provides a critical analysis of these platforms and their effectiveness.

Digital Sales and Marketing
Key digital platforms used to maximize marketing and sales efforts
Within the current scenario there are so many tourism industries that plays crucial role within every
human’s life through giving them packaged holidays, brochures and many more things that build strong relationship
between traveler and tourism industries. Apart from this, digital platform can be identified as the electronic platform
which is used by any businesses in order transfers their data to person. The term of digital marketing platform
includes telemarketing, SEO, Adwords, SMS, interactive forums, blogs and many more. Herein, TUI is able execute
such kind of digital tools so that they can perform well and achieve targeted goals on time. Some of the platforms
used by TUI, those are as follows:
SMS digital platform: According to this implementation of this digital platform TUI is able to bring few revolutions
at workplace. With the help of this they can use innovative techniques that attract the large number of customers.
Apart from this method, there is one of the best metallurgical process used by managers in order to develop digital
information for products that improve entire work. Additionally, it also offers effective possibilities by which
customers can perform their task towards firm frequently. Along with TUI adopts this SMS technology to show their
accurate information related with goods for customers. With the help of this they can achieve their desired results
and get profit as well.
SEO platform: It refers to the different types of business practices which are used to execute effective search engine
to utilization of techniques for websites for single software system. Moreover, there are so many strategies such as
use of right words, information, inclusion of data Meta, and anchor form and so on. All these are used by an
organization to grab huge attention form large number of customers. In regards with TUI, they used this platform to
by using necessary tactics that gives proper value to consumers.
AdWords: This is known as very famous and largest advertising platform which is utilized by firm to attract large
number of consumers. Term of Adwords considered as very common thing that develop use of advertising within the
common services in which TUI firm develop best results that increase their online advertising services and increase
their value in front of their customers.
Blogs: As per the current period of time, digital marketing platform increasing day to day that force firms to use
several tactics through adopting so many marketing methods in order to give better performance at workplace. With
the help of this they can achieve their desired goals and able to consider several kind of marketing situations as well.
On the other side, blog can be defined as a journal that shows the particular information about any kind of business
post. Thus, it offers better information along with platforms by which bloggers can easily share to their mind
thoughts publically. In regards with TUI, they are focusing in this type of tool so that they can easily interact with
management team and able to promote their tour operations also functions in an effective way to the large number of
people.
Social media: It refers to the effective way to reach customers which is considered as basic distribution channels.
Thus, this digital marketing channel helps every business organization to provide their accurate information of goods
and services on their online websites that attracts customers and make firm’s product attractive. In regards with TUI,
they are using this tool in order to increase their business everywhere that helps them to achieve desired goals and
they can attain targeted profit goals.
From the above mentioned digital marketing channels there is huge scope of respective tourism industry to increase
their business goals along with traveler’s interest within its offered services. All these help them to reach high goals
and objectives of business. With the help of this digital team of firm maximize online customer’s experience of
consumers through providing them online websites so that they can booking their trip easily and not able to face any
situation at place. Thus, bringing innovative experiences for consumers they can run their overall programmes
successfully and achieve desired goals on time.
Different marketing and sales platform
Marketing and sales are considered as two main function of business organization that have impact on
both revenue and sales of firm that lead the generation. In regards with marketing platform, there are numerous
platforms used by TUI in order to accomplish their desired goals and objectives in a perfect manner. Thus, aspects of
digital marketing channels always increase entire sales and growth of firm using many more platforms in a proper
mode. There are few differences between marketing and sales those are mentioned below:
Sales Marketing
 The term of sales used to identify overall
business activities that lead to selling of
product and services. Herein, team
members of TUI need to develop good
relations with their customers to achieve
their attention towards offered services.
 On the other side, sales refer to the plan
which includes sales process, target
market, team structure and goals. With the
help of these assorted tools firms are able
to get profit.
 Marketing includes several activities that
help customers to choose product and
services as per their desire from any kind of
business. In regards with TUI is able to
understand the needs and wants of their
customers so that they can provide services
accordingly.
 Apart from this, marketing mainly focuses
on its efforts on the larger groups and
public to make their business profitable.
Critical analysis of digital sales and marketing channels and platforms
Within the current period of time, there are different types of digital platforms like SMS, Adwords and Blogs and so
on. All these assorted tools play crucial rule within the organization in a different manner. Thus, management team
bale to use these tools to make business effective. Along with this, such kind of digital platform increase successful
growth of frim and develop awareness of goods and services within the consumer’s mind. If talk about comparison
between SMS and SEO search engine techniques, all these used by management team in order to perform every task
to manage their internet websites in a perfect mode. But at the same side, SEO is one of the complex techniques for
frim to use as it is costly rather than the others. SMS used by firm to offer short information within proper system
that is suitable for better process of communication. The motive behind this SMS is to accomplish working goals on
the basis of computer system and mobile phones within the business that manage overall web and task. Thus, SMS
can easily send to ample number of consumers at same time with accurate information to develop best ways to
handle every device that gives better results properly. Within the world scenario, there are large numbers of
organizations using various tools and techniques to get better results for long time. By considering so many tools and
techniques firm can easily make their strategies according to their business situation so that they can achieve desired
goals or objectives in short period of time. With the help of using organizational techniques management team of
firm identify several kind of digital platform so that they can sustain at marketplace for long period of time. It helps
frim to manage their entire work and manage operations or functions in a proper scenario.