Use Of Digital Marketing In A Specific Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Introduction
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR
 Conclusion
 References

INTRODUCTION
• Digitalization has emerged as a significant component in the marketing
sector due to its ability to serve advanced and competitive assistance to
the business firms. The proposed presentation reflects a detailed
understanding about the importance of digital marketing tools and
techniques in supporting the communication strategies of the business
institution within the global environment. Along with this, it highlights
upon the various types of digital marketing tools and tactics that can be
opted by business firms order to elevate their existing standard of
expertise and prominent in the target market.