Theory, Practice and Training

This assignment delves into the concept of theory, practice, and training in work organizations. It covers a range of topics including experiential learning, knowledge management, leadership development, and more. The assignment includes references to relevant studies and research papers on these subjects.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review1
P2) Research methods and approaches to primary and secondary research..........................7
TASK 2............................................................................................................................................9
P3 Conduct primary and secondary research by using appropriate methods and techniques 9
P4 Apply appropriate analytical tools, analyse research finding and data...........................10
TASK 3..........................................................................................................................................19
P5 Communicate research outcomes in an appropriate manner for the intended audience. 19
TASK 4..........................................................................................................................................20
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project......................................................................................................20
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes20
CONCLUSION..............................................................................................................................21
REFERENCES ............................................................................................................................22

Title-
To measure the potency of digital technologies in boosting company performance. A
Case study on Exponential-e LTD.
INTRODUCTION
In the present scenario, every company is focused on growth of its capabilities to earn
higher level of profits and generate more revenue. These days, every organisation needs digital
technologies for making sure that their efficiency increases. The introduction of new equipment
and system has allowed companies in expanding their activities for better performance. The
digitalisation has enabled workers/people in improving their capabilities as they are well
informed and able to take on variables properly (Rummler and Brache, 2012). At present, there is
higher level of competition that is prevalent in the market. It can hamper the organisational
growth and productivity. Company has to keep on analysing ways which can be used for
improving quality of work that is being delivered to the final user.
Basically, changes that have been there in market in last decade have changed the whole
scenario. Instead of relying on traditional methods, managers are opting for modern solutions
that are provided by the digital organisations (Sirmon and et. al., 2011). It is vital to ensure that
organisations are able to develop right approach to integrate the digital methods for improving
their performance. This will assist company in generating higher level of loyalty from the
customers who want better quality of goods and services.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review
Exponential-e LTD is one of the most innovative organisations that is offering digital
solutions to other entities. It is the fastest growing SME that was established in the year 1998.
They are focused on developing better communication and digital solutions to their clients so
that they can effectively complete their task (Lokesh, 2013). Company is trying to gain attention
of customers by providing them hardware as well as software assistance for making their
business process smoother.
Present research work is stated to determine the effectiveness of digitalisation in
enhancing performance of company. In the present era, organisations are focusing on adapting
new technologies which will enable them in delivering superior quality of services. These
1

introductions are assisting people who are working in this sector in boosting their capabilities
and get the job done within set period of time (Christopher, 2016). With the application of new
methods and equipment, company is able to improve its profitability and productivity together.
Basically, technology has assisted business in enhancing their efficiency levels which has led to
improvement in the performance. Currently, digital technologies are being used as a way to align
business and other environmental aspects together. This will boost optimum utilisation of
resources. It is the responsibility of top management to make sure that they are able to integrate
new methods and techniques in the system. This will prepare organisation to face any uncertainty
that might prevail in business.
Basically, this research work will assist Exponential-e LTD in finding out the best ways,
which can be adopted to surpass the competition. All the departments need to state about
activities that they will be conducting and ways in which they will be contributing to growth of
business (Rasula, Vuksic and Stemberger, 2012). They need to strengthen their research and
development division for making sure that they are able to provide right solutions to the
customers. Various results of research will state about the effectiveness of new technologies
while this will be done by using different tools and techniques.
Research aim :-
This is stated be to the most important aspect of research as this describes the reason
behind why this study is being conducted. This guides a researcher in a specified direction,
enabling him in achieving all the required results. The prime aim behind conducting this
research work is “To measure the potency of digital technologies in boosting company’s
performance - A Case study on Exponential-e LTD”.
Research objectives :-
These are the targets which are set for enabling researcher to measure his own
performance. These are used for developing some suggestions and recommendations on the basis
of findings that have been generated. The purpose of setting research objectives is to bifurcate
the aims into smaller targets as to enhance clarity . They are made on the basis of research aim.
Various objectives are stated as below:
 To evaluate the effectiveness of digital technologies in current situation
 To find out the ways which can be adopted by organisation for boosting its performance
2

 To measure the impact of introducing digital technologies on the performance of
Exponential-e LTD To identify the ways that can be used by Exponential-e for improving its performance to
gain competitive edge in market
Research questions :-
This study is going to measure the effectiveness of digital technologies for improving
organisational performance. Digitalisation is very effective and lets a business to gain
competitive edge in market easily. In this part of study, certain questions are prepared on the
basis of objectives which will assist in pointing out the best way to carry out work. This will
guide the whole research work in a right direction and ensure that right results are obtained. The
research questions are stated as below:
 How can company measures the potency of digital technologies in present scenario?
 What are the components that can be used by firm to boost its performance in market?
 How can the impact of digital changes can be measured on exponential-e LTD
performance? What methods can be adopted by company for enhancing its own performance to gain
competitive edge in the market?
Research issues :-
At this point of time, the researcher is facing various issues and problem that increases
uncertainty. Conflicts can increase due to the dynamics of market. The researcher has to make
use that he has certain backup plans for getting the research work complete effectively. If there
are no contingency plans then each and every activity might have negative impact upon the
results (Velez Lapão and Dussault, 2011). The major issue which exists in this research work is
limited time period that has been allotted. There not sufficient time for collecting data and
analysing it to get to a certain set of findings. There is another problem which is lack of access to
resources and funds. This has hindered research work and its reach in population. Each and every
activity requires money for for getting it completed effectively. There are few more issues which
will rise at the time of collecting data, as people do not respond in required manner easily. Also,
it is very tough to understand their attitude and behaviour in a proper manner.
The effectiveness of digital technologies in the current situation
3

At present technology has become an integral part of people's lives and it is being used to
improve the efficiency of completing things. This is a section of research where the significance
is stated. This assist investigator in carrying out each and every activity as per the requirements.
Basically, it is a section which guides a researcher in moving forward in a right direction with a
specified and clear concept. There are various sources from which data will be collected to make
this research work more authentic (Brewster and Hegewisch, 2017) In this section of report, an
in depth discussion has been conducted as per the viewpoint of different authors and researchers.
This part will allow readers in understanding as how the company are impacted with the rise of
digital technologies and ways which can be used by them to use them for gaining competitive
advantage in market.
Basically, it is an aspect which is used for improving standard of living and human
capabilities to do something. Technology has direct or indirect impact upon each and every
aspect of organisation performance. This is why the managers need to make sure that they are
ready to face off any contingency in future by adapting right methods and equipments in
advance.
According to Prajogo and Olhager (2012), technology is very vital for the growth and
development of an business enterprise. They are very important for making sure that each
individual is able to develop their own skills and abilities. Basically, they need to be integrated in
the business process so that the effectiveness of organisation is boosted as technology will assist
people in completing a certain task in a better manner. There are different ways it can impact
business and they are stated below:
Enhancing knowledge: The introduction of technologies will lead to improvement in the
knowledge of individuals and people who are engaged in business activities. For example,
people are connected to internet 24*7 which enables them in accessing more information.
Basically, people can explore the idea that they have supported by the information that is
available on the internet.
Reducing expenses: The company will be able to reduce the cost that is being spent on
various process to produce product or service. This will happen as people will be more informed
and they will be able to do the task as per the requirement which will be stated to them in a time
period. With the aid of internet and other technological miracles, people will know as to how
things can be done.
4

Boosting performance: They will be able to boost their productivity as they will be assisted
by technology. The people will be more informed and have knowledge to accomplish task in a
set manner which will lead to improvement in their performance levels.
Efficient resource consumption: Company will be able to reduce the consumption of
resources as the workforce will be more efficient. This will increase the margin of profits for
organisation and lead to better levels of profitability.
Better use of human capabilities: The company will be able to use people capabilities in a
more effective manner as all of them will be high performing individuals. These days
organisations try to attain a level that will ensure that their goods and services produced at a
lower cost and sold with a higher margin.
The ways which can be adopted by organisation for boosting its performance
As stated by Pollock, Wick and Jefferson (2015), there are certain issues that are faced by
organisation that hinders it in achieving a better level of productivity. To achieve its goals and
objectives in a right manner the managers need to keep on analysing the factors that can impact
company. They need to adopt strategies, equipments and methods which will boost efficiency
and record more profits for the firm. Constant analysis and evaluation allows firm in attaining a
better competitive edge in market. It also leads to enhanced operational capabilities of
departments. There are various ways that can be adopted by company for boosting organisational
performance. They are stated below:
 Introduction of new methods and technology: Timely introduction of new concept and
techniques allows company in boosting its own performance. It is also able to adopt new
technologies in a effective manner. The company has to ensure that they are adapting
digitalisation for preparing themselves for future requirements.
 Training to people for developing skills: Company need to train workers who will be
using digital technologies. This will allow them in ensuring that their own capabilities are
boosted.
 Integration in the business process: This is the best way, which makes people to use new
methods and technology on their own. Basically, they start initiating and completing task
in a more efficient manner.
The impact of introducing digital technologies on the performance of Exponential-e LTD
5

An organisation has to focus on its own structure as to boost its effectiveness in market.
There are different types of impacts that are there on its ability to complete activities. According
to the opinion of Moser (2012), technology and digitalisation has changed the ways and
environment that is prevalent in the market. Today, they are more focused on introducing
technologies that will boost digitalisation of business. It has played a major role in changing the
traditional approaches used by business enterprises. Exponential-e managers need to keep on
analysing factors for understanding their impact upon organisation and its ability to achieve
market share. The impact of digital technology on Exponential-e LTD performance has been
significant and this has made sure that they are able to attain their objectives in a effective way.
The affect is mentioned below:
 It has boosted organisation efficiency
 Boost to the quality of customer delivery.
 Time consumption has minimised.
 The response time has improved in the manufacturing units of company.
 It has improved the skills and abilities of employees which means that they are more
flexible in adapting to new technologies.
This is the analysed impact of technology on company. This will assist them in making
more effective strategies.
The ways that can be used by Exponential-e for improving its performance as to gain
competitive edge in market
The prime aim of business organisation is to ensure that they are able to attract huge
number of consumers towards their products and services. These days, customer issues are very
complex and need an expert analysis to be understood (Banai and Tulimieri, 2013). Due to the
complexity, the managers need to ensure that they are able to enhance organisational
performance. There are different ways this can be done by exponential-e. Some of the ways are
stated below:
 Providing faster and smoother services to consumers: The aim of every business
organisation is to provide quick and better response to customer requirement. They are
providing assistance to more than 2800 firms and individuals to whom they need to
provide services.
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 Managing resources properly: It is the major responsibility managers to find the ways
which can be used for improving resource consumption of organisation (Weare, 2013).
This efficiency allows exponential-e to maintain competitive edge.
 Grievance handling: The company also need to improve their problem solving
capabilities. With diversification and expansion of business it is important to hear out to
the issues that are prevalent in market.
P2) Research methods and approaches to primary and secondary research
This is one of the most important part which states about various tools and techniques
that have used in this research work. The investigator used various ways that can be used for
attaining right results. This is a part of study where methods and techniques are applied in
practical way to analyse the data and present outcomes in a user friendly manner. This part of
research is known to be categorised in different segments. This basically assist investigator in
reaching the end results. The bifurcation is stated below:
Type of investigation :- It is the duty of investigator to identify the best way this research
work has to be completed. This can be qualitative or even quantitative in nature which will be
decided on the basis of quality of data (Ford, 2014). Currently, this piece of work is based on the
qualitative method as intangible aspects are the real concern in present scenario. Various facts
and figures will be used for reaching the final outcome in a effective manner.
Research Design :- It is a part which stated about on what basis this research work has
been done. The researcher prepares a blueprint which will be followed for outlining. It is a
complete process of gathering, measuring and assembling information in a presentable manner.
Research design is categorised in different ways, such as, descriptive, exploratory and
experimental. This study will be using the descriptive mode of research design for analysing data
in a effective way. This piece of work is based on qualitative study and for this the chosen design
is a best way (Kolb, 2014). This will assist investigator in setting a path that will let him identify
the effectiveness of digital technologies on the company performance and productivity.
Research Philosophy :- This is a part of research which has a very vital role in gathering
of information via different sources. This is bifurcated into two different parts, Interpretivism
and positivism. Basically research philosophy will act as a basis for researcher to conduct his
study. In the present piece of work Interpretivism is chosen as to deal with qualitative data in a
more effective manner (Shultz and Adams, 2012). This is the best method that will be used to
7

tackle the in intangible issues. The chosen method will allow investigator in independently study
the issues without any hindrance from human point of interest.
Research Approach :- This is a very effective method that is used to provide additional
support for carrying out the research work. It assist in getting more accurate results as per the
requirements. There are two types of approach that can be used by the researcher himself,
inductive and deductive. The former one is a dynamic way of getting research work done. It uses
various theories as per the requirement of gathered information (Salas and et. al., 2012). While
the later one introduce theory as per the topic of study. In this research project, inductive
approach will be used, as it will put special focus on the facts and figures that are gathered at the
time of collection of data.
Data Sampling :- This puts special emphasise on selecting respondent for the research
work. The people are chosen out of existing population or society. Researcher has two
approaches that he can use for selecting respondents, probability and non probability sampling
techniques. In the former one, people are chosen randomly and as per the choice of researcher
while in the later method, researcher set a criteria according to which people are chosen. This
study will be using random sampling technique for enhancing fairness and transparency of
research work. A sample size of 50 will be used for understanding the needs and wants of
people.
Data Analysis :-
It is a part where collected information is processed and a more user friendly approach is
used. The whole research will ensure that gathered data is properly analysed and evaluated
(McGrath, 2012). This is important for making sure that each task is completed in a right manner
and results are achieved as per requirements.
Ethical Consideration :-
This can be considered as a very vital aspect for conducting research work in a required
manner. There are different types of problems that are faced by researchers when they are
conducting activities. The first major issue that is there is limited time period that is allotted to
complete this research project (Costen and Salazar, 2011)). This limits the scope of study that
would have been extensive in nature if there was more time. Also, a researcher has to ensure that
he keeps all the data and information of people secret, as this data can be used by wrong people
for various purposes. Also, there requirement of focusing on attainment of goals and objectives
8

that would help an organisation in completing research in a effective manner. All the ethical code
of conduct needs to be followed for making sure that no one is hurt or impacted by the outcomes
of this study.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
This is a very important section of this research report which will be focusing on
identification of appropriate results. It plays an vital role in evaluation of information that has
been collected by the researcher. Basically, there are different methods that are used to identify
ways to find out about the solutions/outcomes (Felício, Caldeirinha and Rodrigues, 2012). With
the process of data analysis investigator will be able to achieve all the stated objectives as he will
be getting the results. As to collect data and evaluate it in an effective manner, a questionnaire is
prepared. It is a very potent tool of recording and evaluating the effectiveness of information that
is gathered by the researcher. There are some themes prepared as per the questions of
questionnaire which will assist in getting right and accurate answers to the presented issues.
Data analysis:
QUESTIONNAIRE
Q1) Do digital technology has impact on company development? Frequency
 Yes 42
 No 8
Q2) What are the major technological advancement that have impact on
organisation ?
Frequency
 Mobile phones 25
 High speed internet 10
 Laptop 10
 Tablets 5
Q3) Why technology is important for business?
 Information sharing 20
9

 Easy communication 10
 Advancement in technologies 20
Q4) Are you happy with the products and services offered by Exponential-e
LTD?
Frequency
 Agree 45
 Disagree 5
Q5) How major technological tools assist organisation? Frequency
 Gaining growth 10
 Attaining competitive edge 17
 Enhancing productivity 13
 Improving brand awareness 10
Q6) How business can expand their capabilities in field of technologies? Frequency
 Merger with small tech firms 36
 Retaining old and recruiting new people 10
 Contracting with tech firm 4
Q7) Which product has assisted Exponential-e in registering higher level
of growth rate?
Frequency
 Mobile phones 40
 Optical fibre cable 3
 Home solutions 7
Q8) What are the quality rating that can be given to the products of
Exponential-e?
Frequency
 Excellent 36
 Good 8
 Average 4
10

 Poor 2
Q9) Do digital technologies have importance for growth and development
of company?
Frequency
 Yes 43
 No 7
Q10) Provide recommendation on enhancing company performance via
emerging digital technologies.
P4 Apply appropriate analytical tools, analyse research finding and data
Thematic analysis:-
Theme 1: Impact of digital technologies on overall organisational development.
Q1) Do digital technology has impact on company development? Frequency
 Yes 42
 No 8
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Interpretation
As expected more than 42 respondent said yes to the question that asked them if digital
technology has impact upon business enterprises that are operating in market. This shows that
even people are aware with the fact that digitalisation is affecting the operations of business
organisation to a extent. Technology has basically assisted organisations in improving their
performance and productivity. This is required for making sure that each task is completed in a
set period of time. Merely 8 people said no which states about the fact that they are not aware
with the facts and figures of market. At present, there is no way that an organisation can avoid
technological advancement.
Theme 2: Equipments that have impacted organisations and modern society.
Q2) What are the major technological advancement that have impact on
organisation ?
Frequency
 Cell phones 25
 Internet 10
 Laptop 10
 Tablets 5
12
Yes No
0
5
10
15
20
25
30
35
40
45 42
8
Column B

Interpretation:
The company offering different types of products and services in the market. It is selling
different brands cell phones with its network. The prime sector of business is in providing
internet solution to organisation. Still the company is majorly focusing on providing quality
services to mobile phone users with 25 respondents using the same. While 10 are using internet
and laptop solutions.
Theme 3: Value of technologies in attaining growth.
Q3) Why technology is important for business? Frequency
 Information sharing 20
 Easy communication 10
 Advancement in technologies 20
Interpretation:
13
Cell phones Internet Laptop Tablets
0
5
10
15
20
25
25
10 10
5
Column B
Information sharing
Easy communication
Advancement in technologies
0
5
10
15
20
20
10
20
Column B

This question focused on identifying the benefits of using technology for business
organisation. There was a tie between two factors which are considered to be very crucial for
most of the users. 40 people said that they consider information sharing and advancement in
technologies as a major aspect that assist business in boosting its performance. 10 respondents
agreed that technology has improved the way people communicate within organisations.
Theme 4: Numerous customers that are satisfied with offered goods and services of
Exponential-e LTD.
Q4) Are you happy with the products and services offered by Exponential-e
LTD?
Frequency
 Agree 45
 Disagree 5
Interpretation:
According to the market research conducted among 50 people, 45 people are feeling
happy from the various products and services offered to them by Exponential-e Ltd. While 5
people are not feeling the same. They are disagree from the fact that products and services
offered by an organisation are creating value for them. Obviously every customer want return for
the price what he/she is paying. If they will not get suitable return they will surely get
disappointed. Meanwhile the ratio of happy customers are more as compare to unhappy one.
That shows organisation is going in a right direction by fulfilling necessary needs of customers.
14
Agree Disagree
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 5: Major tools that enhance effectiveness of using digital technologies
Q5) How major technological tools assist organisation? Frequency
 Increasing growth 10
 Achieving competitive edge 17
 Boosting productivity 13
 Improving brand awareness 10
Interpretation:
The technological tool will definitely assist organisation in a positive way . So survey has
been conducted on the same, in what manner organisation is getting advantage from
technological tool . Out of 50 people, 10 replied that organisation will gain growth by innovative
technological tool, 17 people replied that organisation will attain competitive advantage over its
rivals, 13 responded that it will help in enhancing productivity, meanwhile 10 of them responded
that it will improve brand awareness. Anyhow technological tool will make firm highly
recognizable and thus, will be effective in every situations.
Theme 6: Ways which can be used by company to boost its business activities
Q6) How business can expand their capabilities in field of technologies? Frequency
 Merger with small tech firms 36
 Retaining old and recruiting new people 10
15
Increasing growth
Achieving competitive edge
Boosting productivity
Improving brand awareness
0
2
4
6
8
10
12
14
16
18
10
17
13
10
Column B

 Contracting with tech firm 4
Interpretation:
According to this market survey, it has been evaluated that 36 out 50 businessmen wants
to expand their business through merger with small technical firms. It can be seen that they are
very much satisfied and they feel safe to do so. Chances of risks are very low when it comes to
getting merge with an small entity. 10 out of 50 owners wants to expand their enterprise by
retaining old employees and hiring new people. It must be because they feel more satisfied with
this method of expansion. 4 out of 50 feels happy to do contract with technical firms for the
purpose of expanding their concern.
Theme 7: Products that are being offered by company.
Q7) Which product has assisted Exponential-e in registering higher level
of growth rate?
Frequency
 Mobile phones 40
 Optical fibre cable 3
 Home solutions 7
16
Merger with small tech firms
Retaining old and recruiting new people
Contracting with tech firm
0
5
10
15
20
25
30
35
40 36
10
4
Column B

Interpretation:
We can identify through this research that, 40 out of 50 people believes that mobile
phones are the most aided product contributing to higher level of growth. It is because mobile is
most impressive product in growth scenario. It is due to various essential attributes which helps
in effective growth of business concern. 3 out of 50 businessmen believes that they can grow
their business by using optical fibre cable. 7 out of 50 people are satisfied with home solutions
as they feel that this product will give more outcome in their growth ratio.
Theme 8: Ratings of customer to various products and services of organisation.
Q8) What are the quality rating that can be given to the products of
Exponential-e?
Frequency
 Excellent 36
 Good 8
 Average 4
 Poor 2
17
Mobile phones Optical fibre cable Home solutions
0
5
10
15
20
25
30
35
40
40
3
7
Column B

Interpretation:
The respondents were asked about the quality of services which were offered to them and
most of them seemed highly satisfied with the final product. 36 people stated that the services
and products offered by company were of higher level of quality. This is a major boost for
organisation as they know that they are serving people in a right manner. 8 respondents said that
the quality was good while only 2 said that it was poor.
Theme 9: How digital technology proves itself to be valuable for firm.
Q9) Do digital technologies have importance for growth and development
of company?
Frequency
 Yes 43
 No 7
18
Excellent Good Average Poor
0
5
10
15
20
25
30
35
40 36
8
4 2
Column B

Interpretation:
More than 43 respondents said that digital technology was very important for
organisation. Today, without using right equipments and methods there is no possible way that
will guarantee company success in market. It is important for the organisation to make sure that
it connects with people for which it has to use technology.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
It has been analysed that there are ample number of methods that can be taken under in
use by researcher while conducting an investigation. In order to draw favourable outcomes, it has
been analysed that investigator needs to adopt or develop various strategies along with policies.
With the help of this, research can be done right on time. In present context, in order to look into
impact of Digital technology on Exponential-e Ltd. Researcher have picked up different methods
and some of them are given beneath:
Qualitative research methods – Under this sort of research method, investigator can pull
out data from collecting information from perceptions along with thinking of respondents which
have been selected by investigation. In present context, researcher have used this approach in
order to locate all effects of digitalisation on Exponential-e Ltd.
Quantitative research method – With the help of this method, researcher can develop
outcomes in the form of analytical or numerical. This sort of investigation aid investigator in
19
Yes No
0
5
10
15
20
25
30
35
40
45
43
7
Column B

collecting accurate data and these can be brought through various mathematical formulas and
many more other computing techniques.
Data sampling – This sort of method is being stated as one of important approach that
can be taken under in use by investigator. On the other hand, it has also been analysed that
through this method researcher can select some respondent with the help of random sampling
that comes under probabilistic and the other one is non – probabilistic too.
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project
In order to draw favourable outcomes, first I analysed all the methods and then after that
picked best one which aid me in pulling out the outcomes. I have also located that best approach
in looking into the effects of digital technology on business organisation was qualitative research
that supported me in much effective and in appropriate sense as well while conducting the
investigation. Along with this, questionnaire has been chosen by me under this research while
conducting it because with the help of asking questions directly from different respondents
where respondents were selected by me taking under in use of random sampling method. In all
over process decisions which has been made by me were appropriate and helped me in
enhancing my own knowledge regarding impact of digitalisation on Exponential-e Ltd. The aims
and objectives developed for business are beneficial as they help in analysing the data that are
vital for drawing valid conclusions. I have used the most appropriate research approach which
are useful in analysing the importance of using digital tools and techniques by which firms can
easily achieve effectiveness in their assigned business operations. Along with this, I was amazed
to know about the response of chosen respondents as they are not providing proper information
because according to them this research activity take their huge time. In addition to, this research
report I take both primary method and secondary method for collection a proper information as it
helps me to complete it given time period. In context to primary method, I have used
questionnaire method for gathering accurate information as it aids me to understand about the
views and perception of customers at market place. On the other hand, in secondary method, I
have used many ways for collecting an information such as books, past records, journals and
many more.
20

P7 Consider alternative research methodologies and lessons learnt in view of the outcomes
In present report, alternative research methodology which was effective in nature and can
be adopted by me was survey but it was fully doubtful because in survey less favourable
outcomes can be brought up. On the other hand, survey approach was less effective perception of
various people from population can be anything. This may lead me in getting confusion and may
make research late as well. This may also cost much to me, but it was much relevant as well
rather than other methods. The alternative research methodologies were beneficial as they helps
in deciding new pathways on which activities can be effectively examined and the operations can
be performed effectively. If the outcomes of the research are positive then it may result in
enhancing the overall sales and profitability index of firms. In this research, survey method have
been used as it provide various benefits such as, this gives proper and accurate information as
comparison to others. Also, it is inexpensive in nature as it can be done by online survey or
phone survey which is better than to paper survey because this saves the huge cost.
CONCLUSION
From the above based report it can be concluded that with the usage of digital
technologies the work process have significantly became easier. It has played one of the most
efficient role in developing the performance of the business. If the technological advancements
have been properly utilised they it results in enhancing the performance of the firm. Doing the
survey related to marketing plays an essential role in analysing the effectiveness of digital
technologies. According to the survey that has been conducted most of the clients are satisfied
with the products and services tat have been offered by the company exponential e. These days
company is focused on enhancing the stretch of their market capture in distant geographical areas
and hence generating higher amount of profits. In modern competitive business that is basically a
cut throat each firm is focused towards increasing the productivity so as to satisfy the consumers
those who are willing to take advantage of the offered services and products of the firm.
Business are concerned with adopting most suitable techniques or tools that are impactful in
developing the overall performance of the firm by implementing them in proper way.
Advancement in technologies and tools are very much helpful in effective completion of targets
that has been assigned to the workers.
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