Strategic Management of Walt Disney Company

Running Head: Strategic Management 1
Strategic Management

Strategic Management 2
Contents
Introduction......................................................................................................................................3
Disney’s External Environment.......................................................................................................3
Disney – A Five Forces Analysis....................................................................................................4
Disney TV: Business level strategy.................................................................................................5
Differentiation Theory.................................................................................................................5
Disney’s strategic Intent..................................................................................................................6
Mission statement........................................................................................................................6
Vision statement...........................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Strategic Management 3
Introduction
Walt Disney is the well-known company all over the world as it has a variety of media networks
which encompass a huge collection of cable, broadcast, cable and digital business in the two
divisions that is the Disney and ESPN Inc (Watts, 2013). The major services and products of the
company are to provide entertainment channel, film, toys and physical places such as Disney
land. This report will entail the external environment of Disney which would be helpful to know
the position ofthe company and the impact of external factors on the performance of the
company. Five forces analysis would be helpful to get knowledge about a competitor of the
company. Further, this report will explain the business level analysis and Disney Television
strategic intent. The company has business statement that shows the company is to be one of the
foremost producers of the world and providers of entertainment by making use of the portfolio of
brands.
Disney’s External Environment
To elaborate on the external environment of Walt Disney Company, Pestle is an effective tool to
show those factors that impact the company’s performance. Pestle of Disney are defined below:
Political Factor
The role of the political factor has a significant role in deciding the aspects that can influence the
long-term profitability of the company in a certain market or country. The company’s
entertainment diversified is operating in more than a dozen countries that depiction itself to
various kinds of political as well as environmental risks (Hollensen, 2015).
Economical factor

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Saving rates, inflation rates, foreign exchange rates,and economic cycle are covered under a
macro environment that determine the combined demand and investment in an economy. These
factors put a huge impact on the competitive advantages of the company. Furthermore, the GDP
of the state is considered as the major factor that contributesto the business of high profile brands
such as Walt Disney.
Social factor
The social factors entail the nominal trends in society. Indeed, modern societies have a great
preference and they express their high interest in the business companies such as Walt Disney
that make available family entertainment in a fascinated way (Bohas, 2015).
Technological factor
Technology has its consequence in every field of life. Innovation has a significant role for the
company as the brand of the company is horizontal to innovation and has followed the
fashionable trends. The company is more focused on presenting the company’s entertainment in
front of viewers by taking consideration of new technology (Khang, Han, Shin, Jung and Kim,
2016).
Legal factor
Walt Disney has many competitors in the entertainment field. It is required for the company to
keep the focus on the graph of success which can be done by fulfilling all legal issues that pertain
to the state. Now a day’s people have become attentive regarding the legal factors of the
companies. It is the company which is the brand of the high level of the middle class and these
people are highly concerned about the stuff related to the legal (Bohari, Hin, and Fuad, 2017).