Strategic Management of Disney: External Environment Analysis and Business Level Analysis

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Abstract
The purpose of the following paper is to determine the business issues of the world famous
entertainment company Disney. They have been the market leaders in this business. The business
environment of the organization has been discussed and the external environment of the
company has been focused more. The PESTEL analysis of the Walt Disney has been done and it
is very much useful to denote the issues they could face in their business. The Porter’s five forces
analysis has been done to find out the business challenges regarding the competitors. The
acquisitions of Fox by Disney have been highlighted as their future strategic intent. However, the
business analysis has been made on the Disney movies as well.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
External Environment of Disney.....................................................................................................3
Five Forces analysis.........................................................................................................................6
Disney Business level analysis........................................................................................................8
Disney strategic intent.....................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

3STRATEGIC MANAGEMENT
Introduction
The purpose of the following paper is to determine the various levels of business
strategies for the business organizations. The business organization that has been chosen here for
this paper is Disney. The company is regarded as one of the leading companies in the mass
media and entertainment industry (Disney.com, 2018). The company was established 95 years
ago in the year 1923. It is very important to note that the business decisions are very important
for the organizations to flourish in the competitive business environment.
It should be considered that Disney has been a pioneering company for the fun and
amusement of the children and their family members. It is indeed very important to make a
thorough analysis of the external environment of the company to understand what things should
be included within the business operations for the achievement of the strategic vision of the
company (Disney.com, 2018).On this note the external environment of Disney will be
highlighted with the help of the Five forces analysis. The business level analysis of the
organization will be conducted here in this section as well. Apart from these analyses, the
strategic intent of Disney regarding their business expansion in the other countries will be
discussed.
External Environment of Disney
The external environment analysis of Disney will be conducted. Disney operates in the
mass media and environment industry and the headquarters of the company is located in the
United States of America.
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