Analyzing Export-Import Business for Ladies Wear in UK Market

Dissertation topic-To analyse export-
import business for ladies wear in
UK market
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Abstract
In the present times, all the traders are involved in cross-border transactions to exchange or
supply their goods and services to and from other nations, called import-export. Now-a-days, ladies
like to wear traditional Indian wearing made from different natural and artificial material such as
Silk, Cotton, Jute and many others. In this dissertation, market trends and challenges have been
examined regarding the global trading practices in the United Kingdom. Moreover, different types
of internal and external factors which influence buyer shopping behaviour has been discussed and
analysed. In the study, it have been founded that international trade offer numerous advantages like
economies of scale, high turnover, competitive strength, more profit and stronger market share as
well. While, domestic country will be advantageous by increasing GDP, more employment
opportunity, favourable trade balance and more foreign exchange earnings. On the contrary to this,
import enables UK to resolves their difficulties such as shortage of material, acquisition of top
quality products at affordable prices etc. Furthermore, it has been investigated that income, cultural
aspect, social media networking and friends and family groups greatly influence the buyer decisions
to shop Indian apparel. Besides this, stiff competitive age is the main challenge that traders are
facing in their international practices to attract more customers and reach goals.
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Table of Contents
CHAPTER – 1 INTRODUCTION.......................................................................................................4
1.1 Background of the study.............................................................................................................4
1.2 Research aims and objectives.....................................................................................................5
1.3 Research questions......................................................................................................................5
1.4 Rationale of the study.................................................................................................................5
1.5 Significance of the study............................................................................................................6
1.6 Structure of the dissertations......................................................................................................6
CHAPTER – 2 LITERATURE REVIEW............................................................................................8
2.1 Introduction................................................................................................................................8
2.2 Concept and significance of international trade.........................................................................8
2.3 Trend towards international business of Indian dresses in UK.................................................10
2.4 Impact of designer dresses on customer attraction and decision making.................................11
2.5 Internal and external factors that have impact on customer buying decisions in the context of
Indian apparels................................................................................................................................12
2.6 Stating the level of competition which exist in UK market in relation to different designer
Indian dresses..................................................................................................................................14
2.7 The model of consumer buying behaviour...............................................................................14
CHAPTER – 3 RESEARCH METHODOLOGY..............................................................................16
3.1 Introduction..............................................................................................................................16
3.2 Research philosophy.................................................................................................................16
3.3 Research approach....................................................................................................................16
3.4 Research design........................................................................................................................17
3.5 Research type............................................................................................................................18
3.6 Data collection..........................................................................................................................18
3.7 Universe and sample.................................................................................................................19
3.8 Research instrument..................................................................................................................20
3.9 Data analysis.............................................................................................................................20
3.10 Ethical consideration..............................................................................................................21
3.11 Limitation................................................................................................................................21
3.12 Time frame..............................................................................................................................22
CHAPTER – 4 DATA ANALYSIS.....................................................................................................23
4.1 Introduction..............................................................................................................................23
4.2 Data findings and analysis........................................................................................................23
CHAPTER - 5 CONCLUSIONS AND RECOMMENDATION.......................................................35
5.1 Conclusion................................................................................................................................35
5.2 Recommendation......................................................................................................................36
REFERENCES...................................................................................................................................37
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CHAPTER – 1 INTRODUCTION
1.1 Background of the study
With the globalized market era and vast use of technologies, wide geographical area of the
world narrowed down. As a result, now-a-days, it becomes possible for the organizations to engage
in cross-border transactions. The process of exchanging and distributing goods and services to the
customers and corporations of other nation, is known as export-import (Caniato and et.al., 2015).
Such activities and operations are a great contributor to the economic gross domestic product (GDP)
and national growth and development. With regards to UK, its fashion industry is importing and
exporting Indian designer dresses to number of countries across the globe (Entwistle, 2015).
Customers are willing to wear Indian dresses because of their quality, designs, looks, different
material and also traditional attire. Moreover, with the changing time, shoppers buying behaviour,
consumer awareness, fluctuating demand, competitive market and technological advancement such
as e-commerce brings significant improvement in the cross-country trading, especially in clothing
sector (Apparel, Textile, clothing and Fashion Industry Market Research, 2014). Due to such market
changes, it becomes possible for UK to involve in cross border transactions, in which it import
goods from India and sell it to other area of the world. It attract customer from number of nations by
introducing Indian dresses in different designs, looks and sizes. As per the statistical report of UK
fashion industry, large proportion of the industrial share consist of women wearing as it is 40%,
however, men clothing has total share of 23%, babies to 1% and other clothing and accessories to
36%. Thus, the statistical data shows that UK clothing establishments are exporting large quantity
of products to the international customers to achieve success.
The main aim of this research investigation is to examine and analyse the current trends as
well as challenges in the export-import operations of the Indian ladies wearing by UK. The propose
dissertation emphasizes on the availability of Indian women dresses in different variety and designs
in UK so as to attract large number of consumers from the other countries. Moreover, it will
evaluate the changes in buying pattern, shopping behaviour, consumer preferences and their needs,
wants and desire over the time. By studying and analysing the market trends, organizations can
select appropriate strategies to enhance their sales and performance in the forthcoming period.
Through serving foreign customers in the best possible manner, companies will be able to attract
more and more consumers by satisfying their need consistently (Henninger and et.al., 2015). Apart
from this, it also examines both the internal and external factors which impact the cross-border
transactions of Indian dresses in UK. Along with this, the current trends and challenges in the
foreign trade of Indian dresses will be analyzed so as to increase the target customer base, market
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shares and competitive strength as well.
1.2 Research aims and objectives
Aim of the study:
“To analyse the export-import business of Indian dresses in UK market”
Research objectives:
 To review the literature, relate to the international export-import business of Indian dresses
in UK
 To analyse the influence of attract new customers.
 To access the external and internal factors impacting export and import.
 To determine the key challenges for successful growth of the business.
1.3 Research questions
Ques 1. What are the current trends of import-export business of Indian ladies wearing in the UK
market?
Ques 2. How different designer dresses are helpful for the commercial establishments to attract
more and more customers?
Ques 3. Which kinds of internal as well as external factors influence customer buying decisions in
UK?
Ques 4. What is the level of competition among organizations in making different designer Indian
dresses in the international market?
1.4 Rationale of the study
The main reason for carrying out this investigation is to examine the structure and
operations of international trading practices of ladies dresses from India. The research will explain
that how foreign trade works in the UK market. Moreover, in the previous studies, some loopholes
has been identified as although many research has been conducted on export-import business, but
still, none of the investigation has been done with regards to Indian Ladies wearing in UK.
Therefore, this research study will evaluate the demand of Indian dresses in UK market and assess
that how better customer relationship can be maintained by serving quality products and services.
Through this, companies can expand their operations in other nations also and formulate more
effective strategies and make decisions as well (Hall and Jayne, 2016). Apart from this, the effect of
different factors such as technology, design, quality, prices, changing customer choices, competition
etc. on the foreign trading practices will be analysed. With this, currently operating companies can
take better decisions to enhance their performance whereas potential entities can make effective
strategies to establish the business in the competitive market place.
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1.5 Significance of the study
The outcome of this investigation surely provides extreme level of help to the other PHD
scholars, who desire to conduct the study on similar kind of topic in the future years. Moreover, it
includes an in-depth evaluation of trends, threats and potential opportunities of the export-import
operations of Indian ladies clothing products in UK market. Through this, corporations who are
running their functions in the industry will be able to analyse the market volatility in the terms of
changing customer behaviour, buying perception, preferences, consumer spending level and their
likes and dislikes as well (Marcella and Rowley, 2015). With the assistance of this, they can
maximize the market opportunities and take benefit of the same and minimize market threats.
Further, managers can frame better strategies and take decisions for the business development and
reach their target aims and objectives. In addition to this, government also make policies in order to
ensure economic progress via industrial development. Thus, this investigation facilitate the UK
government to examine the prevailing market conditions in the export-import operations
(Armstrong and et.al., 2015). It will be very helpful to take strategic decisions for the national
growth and development by increasing total export, decreasing import, offering more employment
opportunities and foreign exchange earnings as well. Apart from this, this study will be of huge
importance, specially for the person who are planning to start up their own export-import business
in the future period.
1.6 Structure of the dissertations
Chapter: 1. Introduction
This section of the dissertation outlined the background and brief description of the selected
research topic. In this chapter, researcher provided a basic understanding of the import-export
business of ladies wear in UK market. Investigator also formulated aims and objectives to conduct
an in-depth analysis and evaluation. Moreover, its potential significance and reason to conduct this
investigation has been discussed.
Chapter: 2. Literature review
This chapter of the research examined the opinions and views of different authors who
conducted similar kind of study previously. This chapter is of huge importance as, through this,
investigator became able to understand the concept and current trends and challenges in the UK
market for ladies wearing.
Chapter: 3 Research methodologies
This section involves various methods, techniques, approaches and tools to conduct the
study in suitable manner. Moreover, every methodology which is selected for the study has been
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justified, so that, it can be proven as the best method and technique. Apart from this, it also shed
light on the ethical consideration and limitation of the study.
Chapter: 4 Data finding, analysis and evaluation
It is the most crucial and important section of the entire investigation because in this, data
has been assembled from different sources and examined through applying suitable techniques. It
enable researcher to found an appropriate solution of the issue and conclude the whole study in well
manner.
Chapter: 5 Conclusion and recommendations
It is the last chapter which summarize the findings of the research that an investigator has
attained by the critical evaluation of the gathered data. On the basis of this, appropriate
recommendation has been given to the organizations that are operating in the UK fashion industry,
so that, they can enhance their target customer base and reach success.
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CHAPTER – 2 LITERATURE REVIEW
2.1 Introduction
Literature review is regarded as the process of describing, summarizing and analysing the
opinions and views of the previous scholar who conduct the study on the same topic. It provides a
theoretical base for the investigation and helps to identify the nature of the study (Marcella and
Rowley, 2015). This in turn helps in gaining deeper understanding about the research topic or area.
By doing literature scholar can prepare brief thesis which in turn helps him in making suitable
analysis of data gathered. It is a summarized and an evaluative report of the different information
founded in the historical literature based on the selected issue. In this chapter, the theoretical
concept and framework of the import-export transactions of Indian ladies clothing products in UK
market have been evaluated through the reviews of book and historical scholarly articles. With the
help of this, an investigator can develop their own understanding regards to the chosen topic.
2.2 Concept and significance of international trade
According to Cavusgil and et.al., (2014) international trade refers to the exchange of
products and services across different nations of the world. In other words, the supply and
distribution of goods by the domestic organization to the foreign customers is called global trade.
There are two major elements of it that are imports and exports. In such respect, the acquisition of
goods from the countries, other than domestic nation is called import. With reference to the UK's
clothing industry, purchase of ladies dresses in different design from the country, India is known as
import transactions. Shortage availability of the goods, excessive market demand and availability of
quality products at cheaper prices are some of the most important reasons of import. It enable UK
based establishments to fulfil their consumer demand, including both domestic and international.
However, according to the view point of Chaiprasit and Swierczek (2011) export is an another
element, in which, goods and services are shipped to the other countries by the producing nation,
called export. In other words, selling and disposal of products to distinct land of the world to meet
their demand is known as export transaction.
As per the opinion of Chan and Ng (2013) in the present times, almost each and every nation
is engaging in global trading so as to enhance their gross domestic product and thereby assure
economic progress. It plays a crucial role in the nation’s growth and development as increasing the
volume of exporting increase foreign exchange earnings, customer base and generates more job
opportunities for the domestic people. However, on the critical note, Chandra, Styles and Wilkinson
(2012) argued that although there are number of benefits of international trade, but still, all the
overseas transactions are highly regulated and governed by the authorities. It is because, excessive
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