Technology Adoption in Hospitality Industry

The assignment requires analyzing the impact of technology adoption on the hospitality industry. It involves examining the relationships between e-commerce expenses and hotel performance, as well as understanding the role of information technology and knowledge management in global tourism. The task also includes exploring educational technology in hospitality management programs and studying image users' information behavior.

DISSERTATION
(The implications of digital
technologies on SME’s – A
Case Study on Artist
Residence London)

Table of Contents
a) RESEARCH TOPIC, STATEMENT, OBJECTIVES AND SIGNIFICANCE.................1
b. REVIEW OF LITERATURE.............................................................................................4
c) Research methodology.......................................................................................................7
REFERENCES................................................................................................................................9

a) RESEARCH TOPIC, STATEMENT, OBJECTIVES AND SIGNIFICANCE
Background
Digital technology plays an important role in the business. Therefore, it can be stated that
small businesses are able to gain proper outcomes at workplace. It helps to focus on customers’
needs and requirements that assist to attain desired results in business environment. There are
various elements exist that help to include budget, resources, etc. All these elements help to grow
revenue and profitability to face challenges in the market (Dadwal and Hassan, 2015). All small
businesses require focus on new trends that help to develop on proper trends and business results
to accomplish desired results. Changes in customer preferences ascertained with innovation and
make sustainable business for growth and opportunities. Digital technology ascertained their
functions and operations to identify market trends and run accordingly. Changing customer
behaviour with technology and competition transformed their operations in a systematic manner.
As a result, it is essential to focus on improvement to build scalable results in enterprise (Tan, Ji
and Tseng, 2017).
Company overview
Artist Residence London of UK is a small sector enterprise which considers operations
and functions to develop significant advantages (Artist Residence London, 2018). With the help
of implementation of digital technology, Artist Residence London is able to maintain their high
standards and increase significant advantages. One of the best value towards chosen business is
digital technology implementation. They create the best value in area at its central location which
make an ideal base for exploring capital (Hua, Morosan and DeFranco, 2015). There are several
famous attraction and landmarks in London that assist to attain desired results at the workplace.
Rationale of the study
In order to conduct research study, it can be stated that digital technology implementation
assists to focus and maintain effective growth in business. With the help of implementation of
this element, Artist Residence London can ascertain their significant advantages to focus on new
functions and operations. As a result, it is also beneficial to maintain more revenue, customer
attraction, etc. (Lee, 2016) Along with this, digital technology also provides online consideration
at workplace to maintain the standard and comfort services at workplace to deal with valuable
guests. It assists to express the reviews towards enterprise at social media tools.
a)Research aims, objectives and questions
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Aim: The implications of digital technologies on SME’s – A Case Study on Artist Residence
London
Objectives
 To understand the implications of digital technology
 To evaluate the functions and operations of SME
 To find out the ways to implement digital technology in Artist Residence London To recommend the ways to improve digital technology implementation in chosen
business
Research questions
 What do you understand by the implications of digital technology?
 What are the functions and operations of SME?
 What are the ways to implement digital technology in Artist Residence London?
 What are the recommendations you will provide to improve digital technology
implementation in the chosen business?
Analysis and framework
In order to analysis framework of present study, it can be stated that digital technology
implementation assists to focus on improving brand image of enterprise. As per the study, it can
be stated that value and loyalty will be increases that provides effective services that influence
people (Lee, Sun and Lee, 2016). Digital technology helps to increase the customer services and
revenues in a systematic manner. In order to create value, it can be stated that Artist Residence
London must improve their attraction towards maximum number of customers. In the present
study, digital technology implementation has been considered to deliver services to many
customers in a systematic manner.
Significance of the study
In the present study, it can be stated that there are different advantages to consider digital
technology. With the help of digital technology implementation, researcher has several
advantages which assist to focus and maintain information to fulfil aim and objectives
(Kasemsap, 2017). Following significance could be implemented at the workplace with digital
technology: Implement new tools and techniques in business: In respect to implement digital
technology, it can be stated that Artist Residence London cope up with new tools and
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techniques. Furthermore, it is also beneficial to make high growth and significant
advantages at workplace (Tuominen and Ascenção, 2016). It will also taken and ascertain
new activities and tasks at workplace. Development of hotel with organisational changes: In order to create effective work
performance, it can be stated that organisational changes required with digital technology
that helps to reduced and perform desired results in business. As per the aims and
objectives, digital technology fulfil systematic work performance in research so that
chosen business will able to perform their creative results (Šeric, Gil-Saura and Mollá-
Descals, 2016).
 New network in team: With new team, Artist Residence London can deal with more
systematic work performance. As results, skilled and technical people would take part to
attain their goals and objectives.
Structure of the research report
In order to consider present dissertation, it can be stated that there are five chapters
included that help to focus and maintain creative results. In this consideration, various attributes
in research are included to perform the program. They are as follows: Introduction: In this chapter, general information about the research and topic has been
explained. In this chapter, dissertation cover general information, aims and objectives,
significances, etc. that would be beneficial to create more creative work performances
(Matusiak, 2017). Literature review: In this chapter, researcher took previous published research.
Furthermore, as per different authors views it can be reviewed that present study is more
important to carry further knowledge in digital technology. Hence, literature review
chapter assists to find relevant information (Vagle, 2016). Research methodology: With the present research, it can be stated that there are different
elements of research methodology tools included that helps to conduct study. In the
research, two types of data has been used to understand importance of it in creative
manner. For instance, primary and secondary. These information helps to focus on digital
technology implementation in Artist Residence London to understand its effectiveness.
Collection of primary and secondary data will be consider with using design, philosophy,
data collection, etc.
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 Data analysis and findings: On the basis of primary information, researcher consider
data analysis and findings that would be helpful to find more systematic work
performances. As per the respondents views, findings will be carry further
(Mukhopadhyay and Gupta, 2014).
 Conclusion and recommendation: It is last chapter in which researcher carry conclusion
and recommendation on the basis of above research. In order to increase growth and
performance of Artist Residence London, it is important to gain more significant results.
It would be beneficial to attract more customers and improve business performance as
well. Suggestions also made that helps to implement digital technology. Along with this,
recommendation also given on the basis of respondents views so that it would be helpful
to carry further activities.
b. REVIEW OF LITERATURE
INTRODUCTION
In the literature review, previous author’s research and views have been undertaken. It
would be beneficial to implement the digital technology implementation at workplace.
Researcher has aim to implement digital technology activity at workplace of Artist Residence
London so that marketing, HR, operations, departments etc. able to make high growth at
workplace.
Literature review
Concept and implementation of digital technology in SME
As per the views of Gon, Pechlaner and Marangon, (2016), digital technology plays an
important role small and medium sector. It is based of two process in which activities and tasks
recorded with information with binary code, advance elements, etc. This technology consist with
different techniques that are based on mathematical concepts and suggested perform different
functions and operations. Digital technology also enable with several amounts of information
which compressed in small storage devices. It helps to Artist Residence London to communicate
their aims and objectives with large number of audience. However, Thite, (2018) stated that in
hotel industry, technology refers as changes in business operations that increases performance
and results in positive manner. Nowadays, it is implemented to bring strong, innovative, creative
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and desire results with digital experience. Progressively it assists to force with personalised
services in systematic manner.
With the help of implementation of digital technology at workplace, enterprise able to
gain more profitability with less storage. It would be beneficial to undertake future performance
in hospitality industry. In addition to this, Nieves, Quintana and Osorio, (2016) argued that
different characteristics and activities have been implemented that helps to incorporate with
majority of smartphone development. Specific consideration of digital technology assists to
accomplish the aim and objectives with using advanced tools and techniques. Artist Residence
London must focus on inspiration, personalisation and increasing local experience. Technology
also helps to change the business performance with using creative elements and functions.
Functions and operations of SME which work with digital technology
As per Straker, Wrigley and Rosemann, (2015), technology is continuously
revolutionised that create impact on every business to promote desired results. In this
consideration, it can be stated that small business is using digital technology to perform their
functions and operations is the most important consideration that helps to serve towards attaining
advantages. Planning process streamlined integration to make the future expansion to create
effective technology. However, Erdem and Jiang, (2016) stated that digital technology put direct
impact on the operating costs of small business to retain effective information at workplace.
Small business owner uses technology to reduce their cost. As a result, it is important to enable
functions and operations to keep proper records and accounting as well. It creates impact on the
development of business analysis and systematic work performance as well. Creation of proper
security assists to interact in real time that would be beneficial to maintain the systematic results.
According to the point of Dzhandzhugazova, Kosheleva and Bondarenko, (2016), small
business must implement their digital technology in communication because it helps to improve
the process. Companies also need to receive more feedback from customers so that improvement
will be made to develop creative results. For instance, implementation of Facebook, Twitter,
Instagram, etc. tools for business promotion. It assists to maintain the growth and profitability
which gives updated information with internal documents. However, Widodo, (2015) interpreted
that digital technology is useful for increasing the productivity at workplace that consider
important role in business. It assists to make broad customer base so that technology allow to
small enterprise with new economic markets. This strategy helps to access 24/7 to purchase
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goods and services. New market and customers carefully include web banners or advertisements.
Collaboration and outsourcing also implemented in business with technology that allow perform
functions to other enterprise in national and global environment.
Methods to implement digital technology in Artist Residence London
According to the views of Constantiou, Eaton and Tuunainen, (2016), there are several
methods exist to implement digital technology in Artist Residence London. Mobile technology is
one of the important elements that assist to increases online customers. This is because, it
produces permanent sense of immediately that helps to make changes in interaction to develop
systematic work performances. With the help of mobile bookings, manager of chosen business
operate planning process with high technology. However, Gon, Pechlaner and Marangon, (2016)
argued that interaction with internet technology also promotes effective results in the business. It
helps to focus on the right way to serve and move as per competition. Exponentially, it would be
consider different brands that deliver personalised products and services in different areas of the
world. Location also based on creative elements to become more experience and find
continuously development.
With the help of availability of effective consideration, chosen business consider digital
technology at workplace. Investing and delivery platforms determines with experience to catch
up with great viewing. However, Thite, (2018) stated that energy conservation is also an
important method to develop attractive proposition for financial savings. Intelligence techniques
helps to become important to hotel with three properties. Artist Residence London also deployed
with measurement platform which assists to gather appropriate data to analysis drive
improvements. Along with this, targets must be set in different areas with several activities to
perform different functions Internet use of technology helps to implement more creative work
performance.
Ways to improve digital technology implementation in chosen business
According to the views of Gon, Pechlaner and Marangon, (2016), it can be stated that
mobile marketing is the most important consideration that helps to perform systematic results at
workplace. In this way, chosen business must consider their own website that assists to perform
several functions and operations at a time. This is because; it helps to gain more popularity and
predict to enhance more than 25% online bookings every year.
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c) Research methodology
Research methodology consist certain tools that helps to accomplish aim and objectives
in positive manner. There are different kinds of elements considered to gain useful and relevant
information in research. Different methods are as follows: Investigation: With respect to determine investigation, different options has been exists
in front of researcher. It helps to gain results in positive manner with different
information. Qualitative and quantitative two types of investigation exists in front of
researcher. From the both, they consist qualitative method in present study to find
relevant information at workplace. Research design: Furthermore, research design also consist important tool that assist to
gain more creative results at workplace. With this consideration, right direction has been
conducted to accomplish aim and objectives. There are different options of research
design such as descriptive, exploratory, experimental, etc. In the present study, researcher
select descriptive research design which is helpful to ascertain useful and relevant
information. Research philosophy: Moreover, research philosophy consist pattern of belief that
ascertained to attain more desired work performance at workplace. In this way, right
direction required to get relevant information. There are two approaches such as
interpretivism and positivism to collect data in respect to achieve aim and objectives. In
the present study, researcher used interpretivism research philosophy to attain desired
results. Research approach: In this consideration, researcher has two kinds of approaches such
as inductive and deductive. In the present study, inductive research approach has been
used to measure appropriate measurement of action. It helps to assess reliability from
different data in successful way. Data collection: With respect to collect data, it can be stated that primary and secondary
two kinds of information has been gathered that contains from different resources. In
order to collect primary data, researcher consist questionnaire to conduct appropriate
survey. It assists to focus on effectiveness in appropriate manner. Furthermore, secondary
data has been collected from different resources such as journals, magazines, books,
articles, etc.
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 Data analysis: In the research, data analysis considered to gain relevant and appropriate
information. In order to meet with effective functioning, qualitative data ascertained at
workplace in successful manner. Thematic analysis strategy has been used to make
effective functioning. On the basis of different perspectives, business will able to gain
their outcomes.
 Sampling: There are two kinds of sampling methods such as probabilistic and non-
probabilistic. From the both researcher used probabilistic method that considered
appropriate findings with simple random sampling way. As a result, researcher also select
20 sample size of employees those worked in Artist Residence London.
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REFERENCES
Books and Journals
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platform into a sustainable business. In System Sciences (HICSS), 2016 49th Hawaii
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Applications (pp. 492-521). IGI Global.
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cross-cultural perspective. Journal of Hospitality & Tourism Research. 40(2). pp.162-
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Online
Artist Residence London, 2018. [Online] Available through:
<https://www.tripadvisor.in/Hotel_Review-g469410-d652514-Reviews-ABC_Hotel-
Angeles_City_Pampanga_Province_Central_Luzon_Region_Luzon.html>.
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